Michael McGhie Pilot #2

Transcript

1. text message pilot using a mockup to facilitate interviews • Results (Text message pilot && interview) ◦ 12/18 (66% response rate) texted back with the moment they were most looking forward to ◦ Of the 12 who responded 50% included a picture ◦ Figuring out the most anticipated moment took literally a few seconds, but time estimates for when those moments would happen were off by hours • NOI from pilot and interviews ◦ Moments worth counting down to usually occur once every week or every few days, not every day ◦ Having a reminder that comes at a random time hampers people's sense of control -- they want to set the reminder themselves ◦ The most fun part of the process is picking the moment you are looking forward to and doing things like searching through your photo album to find the picture that best represents it • Next steps ◦ Refine the pilot based on feedback -- (longer time frame for moments, more convenient notifications) ◦ Begin development of an iPhone prototype Michael McGhie (Pilot #2)