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Mobile is Not Different by Mattt Thompson
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MMConf
April 19, 2013
Technology
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Mobile is Not Different by Mattt Thompson
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https://vimeo.com/68962576
MMConf
April 19, 2013
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Transcript
mobile is not different mobile is not differen mobile is
not diffe mobile is not different mobile is not dif mobile is not Mattt Thompson Heroku Waza 2013
@mattt
None
mobile is not different
mobile
None
most philosophical disagreements boil down to a confusion of terminology
see the bigger picture
Ideas Conflated With Mobile 3
• Cloud • Ubiquity • Touch
Cloud
‘
(Internet)
None
None
mobile apps are cloud apps
a reliable, scalable, secure platform that allows you to iterate
quickly and work efficiently.
API
API
API
‘
Ubiquity
Khazzoom–Brookes Postulate a.k.a Jevons paradox
None
the more efficient it becomes to consume a commodity, the
higher the rate of consumption
None
None
• 1990’s – Internet is virtual • 2000’s – Internet
is reality • 2010’s – Internet is everywhere • 2020’s – Internet is everything
people looking at their phones will be the bell-bottoms of
this decade
...same goes for camera phone selfies
IPV6 51, 557, 934, 381, 960, 373, 252, 026, 455,
671 IP Addresses / person
“Internet of Things”
None
Touch
• Levers – Force is Multiplied • Buttons – Force
is Displaced • Screens – Force is Abstracted A Very Short History of Interaction
None
None
No Cursor
No Hover
44pt²
None
Button
Where are we going?
Commanding Heights of App Economy as Commodities
• Data Synchronization • In-App Purchase • Push Notifications •
Passbook
Document versus Stream Paradigms
‘
‘
Hardware-Driven Revolution
None
Apple Giveth • GPS – Location-Based Social Networks • Gyroscope
– Motion-Based Games • Font-Facing Camera – Photo Apps Galore • Bluetooth 4.0 – Passive, Activated Devices
Near Field Communication Unmitigated Local Interaction
Temperature Sensor Unmitigated Disaster
Web vs. Native
None
• If your value is content, make a responsive website
• If your value is interaction, make a native app
None
The Liberal Myth of Necessary Linear Historical Progression
• It’s not Web vs. Native • A dichotomy is
not necessary • Software trends are chaotic byproducts of profound tensions
• Mobile is Connected • Mobile is Everywhere • Mobile
is New Interactions
mobile is not different
Dzięki!