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Marketing Isn't Bullshit by Jana Boruta

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April 18, 2013
Technology
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95

Marketing Isn't Bullshit by Jana Boruta

Watch the video here: https://vimeo.com/68967796

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April 18, 2013
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Transcript

  1. Marketing Isn’t Bullshit Jana Boruta

  2. @janaboruta

  3. “A great product should market itself.”

  4. App Store: 775,000 apps Google Play Store: 700,000 apps

  5. I want to help you!

  6. Launch 1: Dating app

  7. Launch 2: Lyft vs Lift

  8. Prismatic iPhone app launch

  9. Time spent building app: 4 months Time spent planning and

    executing: 3 months

  10. Result • Featured in the App Store • 20,000 downloads

    • 6 publications wrote about the app • Jim from The Loop reviewed our app

  11. Engaging current users

  12. None

  13. Influencers

  14. Build hype

  15. None

  16. First dates buzz video

  17. Press launch

  18. Step 1: Create a spreadsheet

  19. Step 2: Pick your launch date

  20. Step 3: Set goals for your launch

  21. Step 4: Three weeks prior start pinging writers

  22. Email Communication Tips • Short and straight to the point

    • Skip marketing and buzz words • Perfect your one liner

  23. Tips for interacting with writers • Treat them like humans

    • Build real relationships with them • Avoid being transactional

  24. Step 5: Create a press page

  25. Step 6: Herd the cattle

  26. Launch day!

  27. None

  28. AirBnb, Instagram, Apple...

  29. Press Launch • Create a spreadsheet • Pick your launch

    date • set goals for your launch • 3 weeks prior start pinging writers • Create a press page • Herd the cattle

  30. Questions?