Marketing Isn't Bullshit by Jana Boruta

Watch the video here: https://vimeo.com/68967796

Transcript

1. Marketing Isn’t Bullshit Jana Boruta
2. @janaboruta
3. “A great product should market itself.”
4. App Store: 775,000 apps Google Play Store: 700,000 apps
5. I want to help you!
6. Launch 1: Dating app
7. Launch 2: Lyft vs Lift
8. Prismatic iPhone app launch
9. Time spent building app: 4 months Time spent planning and executing: 3 months
10. Result • Featured in the App Store • 20,000 downloads • 6 publications wrote about the app • Jim from The Loop reviewed our app
11. Engaging current users
13. Influencers
14. Build hype
16. First dates buzz video
17. Press launch
18. Step 1: Create a spreadsheet
19. Step 2: Pick your launch date
20. Step 3: Set goals for your launch
21. Step 4: Three weeks prior start pinging writers
22. Email Communication Tips • Short and straight to the point • Skip marketing and buzz words • Perfect your one liner
23. Tips for interacting with writers • Treat them like humans • Build real relationships with them • Avoid being transactional
24. Step 5: Create a press page
25. Step 6: Herd the cattle
26. Launch day!
28. AirBnb, Instagram, Apple...
29. Press Launch • Create a spreadsheet • Pick your launch date • set goals for your launch • 3 weeks prior start pinging writers • Create a press page • Herd the cattle
30. Questions?