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Marketing Isn't Bullshit by Jana Boruta
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MMConf
April 18, 2013
Technology
1
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Marketing Isn't Bullshit by Jana Boruta
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https://vimeo.com/68967796
MMConf
April 18, 2013
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Transcript
Marketing Isn’t Bullshit Jana Boruta
@janaboruta
“A great product should market itself.”
App Store: 775,000 apps Google Play Store: 700,000 apps
I want to help you!
Launch 1: Dating app
Launch 2: Lyft vs Lift
Prismatic iPhone app launch
Time spent building app: 4 months Time spent planning and
executing: 3 months
Result • Featured in the App Store • 20,000 downloads
• 6 publications wrote about the app • Jim from The Loop reviewed our app
Engaging current users
None
Influencers
Build hype
None
First dates buzz video
Press launch
Step 1: Create a spreadsheet
Step 2: Pick your launch date
Step 3: Set goals for your launch
Step 4: Three weeks prior start pinging writers
Email Communication Tips • Short and straight to the point
• Skip marketing and buzz words • Perfect your one liner
Tips for interacting with writers • Treat them like humans
• Build real relationships with them • Avoid being transactional
Step 5: Create a press page
Step 6: Herd the cattle
Launch day!
None
AirBnb, Instagram, Apple...
Press Launch • Create a spreadsheet • Pick your launch
date • set goals for your launch • 3 weeks prior start pinging writers • Create a press page • Herd the cattle
Questions?