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Marketing Isn't Bullshit by Jana Boruta

MMConf
April 18, 2013

Marketing Isn't Bullshit by Jana Boruta

Watch the video here: https://vimeo.com/68967796

MMConf

April 18, 2013
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  1. Result • Featured in the App Store • 20,000 downloads

    • 6 publications wrote about the app • Jim from The Loop reviewed our app
  2. Email Communication Tips • Short and straight to the point

    • Skip marketing and buzz words • Perfect your one liner
  3. Tips for interacting with writers • Treat them like humans

    • Build real relationships with them • Avoid being transactional
  4. Press Launch • Create a spreadsheet • Pick your launch

    date • set goals for your launch • 3 weeks prior start pinging writers • Create a press page • Herd the cattle