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Bitkom 2016 - Who is engineering the software w...

Matthias Naab
June 07, 2016
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Bitkom 2016 - Who is engineering the software which is eating the world?

Matthias Naab

June 07, 2016
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  1. © Fraunhofer IESE Industry 4.0 Smart Mobility Smart Energy Smart

    X Smart Rural Areas Smart Health Smart Farming
  2. © Fraunhofer IESE Digital Transformation: Evolution vs. Disruption Design Thinking

    Digital Ecosystems New and innovative Services & Products Data-Driven Business Models Cross-Domain Business Models Evolution: Process Optimization & Cost Reduction Disruption: New Value Creation Digital Business Processes Offshore- Development & Operation Business Process Reengineering
  3. © Fraunhofer IESE Key Challenges in Smart Ecosystems Diversity Uncertainty

    Complexity End-to-End Qualities Value Networks Data Driven Business
  4. © Fraunhofer IESE  Develop Vision  Invent Requirements 

    Invent new Business Models  Safeguard existing Business Models  Integrate Business across Domains  Operationalize Ecosystems  Exploit large Customer Base  Exploit Data  Accept Uncertainty  Dare making Assumptions  Estimate Cost / Revenue  Acquire Funding
  5. © Fraunhofer IESE  Invite People  Convince People 

    Motivate People  Fight against Prejudices  Travel Globally (a lot!)  Know the Domains  Speak the Domain’s Language  Adopt new Domains quickly
  6. © Fraunhofer IESE  Design Global User Journey  Consider

    End-to-End Usage  Consider Software and Hardware  Prepare Ecosystem UX  Transport UX to Contributors  Inspire Contributors  Design SDK UX for Developers
  7. © Fraunhofer IESE  Integrate Existing Systems  Integrate Embedded

    and Information Systems  Know and Select Platforms and Technologies  Balance Variety of Quality Attributes  Design Reference Architectures  Enable Other’s Ideas  Provide SDKs  Enable Business Models: Billing and Accounting  Master Big Data
  8. © Fraunhofer IESE  Establish Culture of Collaboration  Nurture

    Community  Clarify Responsibilities  Offer Incentives  Mediate Conflicts  Prepare Legal Matters  Enforce Entry and Exit Barriers  Qualify and Certify Partners
  9. © Fraunhofer IESE  Accept that Software Drives Innovation 

    Exploit that Software Drives Innovation  Integrate Business and Technology  Work across Domains  Recognize the Big Picture  Design the Big Picture  Illustrate the Big Picture  Communicate the Big Picture  Get Rid of Legacies  Collaborate Closely  Start Small  React to Change  Grow Big
  10. © Fraunhofer IESE  Understand the Ecosystem  Understand your

    Company’s Role  Understand Interdependencies  Align with other SE Disciplines  Develop Software  Operate Software  Collaborate Closely  Be Flexible