Stop Pushing Users Away!

In this talk we will look at common scenarios where we’re pushing users away without even realising it and look at real-life examples of how we can fix that.

2. STOP
3. PUSHING
4. USERS
5. AWAY!
6. Stop pushing users away! <Say>Hello #MobileEra!</Say> marcos@twilio.com Developer Evangelist @ Twilio @marcos_placona
7. > 7.2bn A few numbers @marcos_placona 7.1bn
8. 25% waste 25% of installed apps are never used. Google, 2015 26% abandoned 26% of installed apps are abandoned after the first use. Google, 2015 77% DAUs loss 77% loss of daily active users (DAUs) within the first three days
9. @marcos_placona
10. @marcos_placona
11. Contacting experience @marcos_placona
12. Contacting experience @marcos_placona
13. Contacting experience @marcos_placona
14. @marcos_placona
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17. Contacting experience @marcos_placona
18. intent = new Intent(Intent.ACTION_CALL, Uri.parse("tel:" + "1234567890"));
 if (ActivityCompat.checkSelfPermission(getApplicationContext(), Manifest.permission.CALL_PHONE) != PackageManager.PERMISSION_GRANTED) {
 startActivity(intent);
 } <uses-permission android:name="android.permission.CALL_PHONE" /> @marcos_placona Android
19. Android @marcos_placona
20. @marcos_placona
21. AlertDialog.Builder builder = new AlertDialog.Builder(MainActivity.this);
 builder.setMessage("Calling...")
 .setCancelable(false)
 .setPositiveButton("Hang-up", new DialogInterface.OnClickListener() {
 public void onClick(DialogInterface dialog, int id) {
 phone.disconnect();
 }
 });
 AlertDialog alert = builder.create();
 alert.show();
 
 phone.connect("+1234567890"); @marcos_placona Android
22. AlertDialog.Builder builder = new AlertDialog.Builder(MainActivity.this);
 builder.setMessage("Calling...")
 .setCancelable(false)
 .setPositiveButton("Hang-up", new DialogInterface.OnClickListener() {
 public void onClick(DialogInterface dialog, int id) {
 phone.disconnect();
 }
 });
 AlertDialog alert = builder.create();
 alert.show();
 
 phone.connect("+1234567890"); @marcos_placona Android
23. Demo Time @marcos_placona
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29. try {
 getApplicationContext().getPackageManager().getPackageInfo("com.facebook.katana", 0);
 startActivity(new Intent(Intent.ACTION_VIEW, Uri.parse("fb://page/<id_here>")));
 } catch (PackageManager.NameNotFoundException e) {
 e.printStackTrace();
 } @marcos_placona Android
30. try {
 getApplicationContext().getPackageManager().getPackageInfo("com.facebook.katana", 0);
 startActivity(new Intent(Intent.ACTION_VIEW, Uri.parse("fb://page/<id_here>")));
 } catch (PackageManager.NameNotFoundException e) {
 startActivity(new Intent(Intent.ACTION_VIEW, Uri.parse("https://www.facebook.com/<user_name_here>")));
 } @marcos_placona Android
31. @marcos_placona
32. Demo Time @marcos_placona
34. Bots?
35. @marcos_placona
36. @marcos_placona
37. @marcos_placona
38. @marcos_placona
39. Demo Time @marcos_placona
40. @marcos_placona
41. @marcos_placona
42. ~100 Lines ~350 Lines ~750 Lines @marcos_placona
43. @marcos_placona
44. github.com/mplacona marcos@twilio.com Developer Evangelist @ Twilio Questions?