Forms are boring

From @mrjoe's Bathcamp talk. Some practical and some psychological ways to design better forms.

Transcript

1. forms are boring Joe Leech @mrjoe 1 http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/
2. 2 I want to punch this website in the face How users people feel about badly design forms
3. 3 u There’s a special bit of the brain just for forms
4. 4 1. Security is important
5. 5 86% of online shoppers feel more confident about entering personal information on sites using security indicators [it] has also observed through field-testing that in part because of the SSL solution, the site has experienced a 26% higher conversion rate http://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html http://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html Well, they would say that wouldn’t they?
6. 6 http://papers.ssrn.com/sol3/papers.cfm? abstract_id=1430482 Reassuring people about privacy makes them more, not less, concerned. “ Maybe it’s worth looking at again?
7. 7 2. Be honest
8. 8 In the last 24 months have you used any tobacco products? Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Yes No Many people would lie about this question.
9. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviour “ 9 http://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest
10. 10 In the last 24 months have you used any tobacco products? Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Yes No Adding June Whitfield did work.
11. 11 3. Don’t do stupid stuff
12. 12 http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ Always mark optional fields, never mark mandatory ones.
13. 13 http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ You need to be pretty good with a mouse to get an accurate answer
14. 14 http://www.cxpartners.co.uk/cxblog/ verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/ So many mistakes in one form & yet business critical.
15. 15 Thank you joe.leech@cxpartners.co.uk 07905 334163 Joe Leech @mrjoe http://www.cxpartners.co.uk/cxblog/ http://joeleech.net Q Quora.com/Joe-Leech/answers Read more by me: