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『 WordPress で始めるデジタルマーケティング入門』清野 奨

Susumu Seino
September 28, 2018

『 WordPress で始めるデジタルマーケティング入門』清野 奨

WordPress の国内最大規模のカンファレンス WordCamp Tokyo 2018で登壇した『今日からできる!WordPressで始めるデジタルマーケティング入門』の資料です。

WordCamp Tokyo 2018 – Challenge!をテーマに、2018年9月14日~15日の2日間に渡って開催 : https://2018.tokyo.wordcamp.org/

Susumu Seino

September 28, 2018
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  1. WordPressΛ׆༻ͨ͠σδλϧϚʔέςΟϯά
    I m p o r t a n t w i t h W o r d P r e s s d i g i t a l m a r k e t i n g
    σ δλϧϚʔ έ ςΟ ϯ ά Λ Wo r d P r e s s Ͱ ͓ ͜͏ ࣌ ʹ ඞ ཁ ͳ εΩϧ η ο τ ͱ ߲ ໨ Ͱ ͢ɻ 

    ໨ త ɾ ا ը ɾ ࣮ ߦ ͱ ͍ ͏ ̏ ͭ ͷ ߲ ໨ ͞ ͞ ͑ Β Εͯ Α Γ ί ϯ ς ϯ π ͷ Ձ ஋ Λ ೝ ࣝ Ͱ ͖ · ͢ɻ
    KPI / KGI / ίϯόʔδϣϯͷઃఆΛ͓͜ͳ͍ɺ໨ඪΛઃఆ͢Δ
    ໨ ඪ ઃ ఆ
    ͲͷΑ͏ʹ૝ఆ͍ͯ͠ΔΧελϚʔ͕ߪങߦಈΛ͓͜ͳ͏͔ԾઆΛཱͯΔ
    Ծ આ ཱ ͯ
    ։ൃͳͲΛͱ͓ͯ͠ࢪࡦΛ࣮ߦͯ͠Ϣʔβͷ൓ԠΛܭଌ͠ɺԾઆ௨Γ͔ݕূ
    ݕ ূ ɾ ܭ ଌ
    Լهͷ಺༰Λ܁Γฦ͓ͯ͜͠ͳ͍ͬͯ͘͜ͱʹΑͬͯɺ΢ΣϒαΠτͷվળʹ໾ཱ
    ͪϚʔέςΟϯά׆ಈΛ͓͜ͳ͏ࣄ͕Ͱ͖·͢ɻ
    R E P E A T
    !2

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  2. Susumu
    Seino
    I L L U M E N T
    h t t p s : / / s u s u . m u
    σδλϧϚʔέςΟϯάɾWordPressΛ׆༻ͨ͠αΠτ΍αʔϏε։
    ൃɾϑϩϯτΤϯυσβΠϯΛߦ͍ͳ͕Βੜ׆͍ͯ͠ΔσδλϧϊϚυ
    ͳ೔ຊਓͰ͢ɻ9ࡀͷࠒʹHTMLΛॻ͖࢝Ί͔ͯΒΦϯϥΠϯϓϩμΫτ
    ʹର͢ΔເͱಌΕ͕͋Γɺ26ࡀͰಠཱͯ͠ࠓʹࢸΓ·͢ɻ
    ීஈ͸౦ژʹॅΜͰ͍·͕͢৽͍͠ΞΠσΟΞΛ୳ͨ͢Ίʹଟڌ఺ͱ͍
    ͏ੜ׆Λ໨ࢦ͠ɺ೥ؒ1/3͸ࠃ಺֎໰Θͣ౦ژҎ֎Ͱੜ׆͍ͯ͠·͢ɻ
    I’m a Japanese
    DIGITAL NOMAD
    that loves
    creating products online
    !3

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  3. !4
    ͳͥ σδλϧϚʔέςΟϯάͳͷ͔?
    Wo r d C a m p B a n g k o k ΍ Wo r d C a m p K a n s a i Ͱ ͸ Ϛʔ έ ςΟ ϯ ά ؔ ࿈ ͷ η ο γ ϣ ϯ ͕ େ ਓ ؾ Ͱ ͢ɻ
    ͳ ͥɺ ࠓ Ϛʔ έ ςΟ ϯ ά ͷ η ο γ ϣ ϯ ʹ ஫ ໨ ͕ ͞ Εͯ ͍ Δ ͷ Ͱ ͠ ΐ ͏ ͔ʁ

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  4. !5
    ͦͷલʹ WordPressͬͯͳʹ?
    ޿ ͘ ਌ ͠ · Ε Δ Α ͏ ʹ ͳ ͬͯɺ ୭ Ͱ ΋ ؆ ୯ ʹ ΢ Σ ϒ αΠ τ ΍ ϒϩ ά Λ ࣋ ͭ ͜ ͱ ͕ Ͱ ͖ Δ Α ͏ ʹ ͳ ͬ ͨ ɻ

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  5. !7
    ΦʔϓϯιʔεͷCMS
    ι ϑ τ ΢ Σ Ξ ͷ ஶ ࡞ ऀ ͷ ݖ ར Λ क Γ ͳ ͕ Β ι ʔε ί ʔ υ Λ ެ ։ ͢ Δ ͜ ͱΛ
    Մ ೳ ʹ ͢ Δ ϥ Πη ϯε ʢ ι ϑ τ ΢ Σ Ξ ͷ ࢖ ༻ ڐ ୚ ৚ ݅ ʣ Λ ࢦ ͠ ࣔ ͢ ֓ ೦ Λ
    ΋ ͭ ί ϯ ς ϯ π Ϛ ω ʔ δϝ ϯ τγε ςϜ

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  6. !8
    Φʔϓϯιʔεͱ͸ʁ
    ι ʔε ί ʔ υ Λ ޿ ͘ ެ ։ ͠ ι ϑ τ ΢ Σ Ξ ࣗ ମ ͷ ࠶ ൦ ෍ ΋ ࣗ ༝ ʹ ߦ ͑Δ Α ͏ ͳ ι ϑ τ ΢ Σ Ξ ͷ ͜ ͱ ɻ
    · ͨ ͸ ι ʔε ί ʔ υ Λ ঎ ༻ ɺ ඇ ঎ ༻ ͷ ໨ త Λ ໰ Θͣ ར ༻ ɺ म ਖ਼ ɺ ൦ ෍ ͢ Δ ͜ ͱΛ ڐ ͠ ɺ ͦ Ε Λ ར ༻ ͢ Δ ݸ ਓ ΍
    ஂ ମ ͷ ౒ ྗ ΍ ར ӹ Λ ः Δ ͜ ͱ ͕ ͳ ͍ ι ϑ τ ΢ Σ Ξ ։ ൃ ͷ ख ๏
    ʮ Φ ʔϓ ϯ ι ʔε ͱ ͸ Կ ͳ ͷ ͔ʁ ʯ Λ Ϩΰ Ͱ Θ ͔ Γ ΍ ͢ ͘ આ ໌ ͠ ͨ Ϝʔ Ϗʔ - G I G A Z I N E

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  7. !9
    What is Contribute?
    ί ϯ τ Ϧ Ϗ ϡ ʔ τ ͱ ͸ ?
    ί ϯ τ Ϧ Ϗ ϡ ʔ τ ͱ ͸ ߩ ݙ ͱ ͍ ͏ ҙ ຯ Ͱ ͢ɻ ੈ ք ֤ ஍ ʹ ༷ ʑ ͳ छ ྨ ͷ Wo r d P r e s s ί ϯ τ Ϧ Ϗ ϡ ʔ λ ʔ ͕ ͍ · ͢ɻ
    ίʔυ
    WordPressͷຊମͰ͋ΔίΞʹ
    ύονΛૹͬͨΓɺϓϥάΠϯ
    ΍ςʔϚͷWordPressؔ࿈ͷπ
    ʔϧ΍αʔϏεͷ։ൃ
    σβΠϯ Πϕϯτ ίϛϡχςΟ ຋༁
    άϥϑΟοΫɾUIɾΘ΀ʔɾ
    WordCampͷΞϝχςΟ΍ϩΰ
    ͳͲͷσδλϧͳ΋ͷҎ֎΋ؚ
    ΉσβΠϯશൠ
    WordCampɾWordPress
    MeeutpͳͲΦϑϥΠϯ΍Φϯ
    ϥΠϯΠϕϯτͷӡӦ΍ਐߦσ
    ΟϨΫγϣϯ
    ίϛϡχςΟ͕݈શͳঢ়ଶΛอ
    ͭͨΊʹ֤஍ɾ֤ηΫγϣϯͷ
    ӡӦͷखॿ͚΍WordCampɾ
    MeetupͷϨϏϡʔ
    WordPressͷίΞͷ؅ཧը໘Λ
    ຋༁ͨ͠ΓςʔϚɾϓϥάΠ
    ϯɾυΩϡϝϯτͷ຋༁ɻ
    ݴޠಛ༗ͷ໰୊Λղܾ

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  8. !10
    CMSͱ͸ʁ
    ί ϯ ς ϯ π Ϛ ω ʔ δϝ ϯ τγε ςϜ ͷ ུ শ ɻ
    ΢ Σ ϒ ί ϯ ς ϯ π Λ ߏ ੒ ͢ Δ ς Ωε τ ΍ ը ૾ ͳ Ͳͷ σ δλϧ ί ϯ ς ϯ π Λ ౷ ߹ ɾ ମ ܥ త ʹ ؅ ཧ ͠ ɺ ഑ ৴ ͳ Ͳ ඞ
    ཁ ͳ ॲ ཧ Λ ߦ ͏ γε ςϜ ͷ ૯ শ ɻ 2 0 0 5 ೥ ࠒ Α Γ Ұ ൠ త ʹ ී ٴ ͠ ͨ ͱ ͍ Θ Ε Δ ɻ
    ί ϯ ς ϯ π ؅ ཧ γε ςϜ - W i k i p e d i a

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  9. !11
    40%
    60%
    ੈքͷCMS
    ϚʔέοτγΣΞ
    CMS Marketshare
    Of the World
    f r o m 3 t e c h s . c o m
    ੈքͷτϥϑΟοΫτοϓ1000
    ສαΠτͷશମ31.6%ͷγΣΞ
    Λ઎Ί͓ͯΓɺϚʔέοτγΣ
    Ξ͸60%Λ઎ΊΔɻ2Ґͷ
    Joomlaͱ͸10ഒͷࠩͰѹ౗తͳ
    γΣΞΛ֫ಘ͍ͯ͠Δɻ
    W o r d P r e s s O t h e r C M S
    2Ґ Joomla 5.9%
    3Ґ Drupal 3.8%
    4Ґ Squarespace 2.4%
    5Ґ Shopify 2.3%

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  10. !12
    82.7 %
    ੈ ք ͷ τ ϥ ϑΟ ο Ϋ τ οϓ 1 0 0 0 ສ αΠ τ ͷ ί ϯ ς ϯ π ݴ ޠ ͱ ͯ͠
    ೔ ຊ ޠ Λ ࢖ ༻ ͯ͠ ͍ Δ͢΂ ͯͷ w e b αΠ τ ͷ 8 2 . 7 % ͕ Wo r d P r e s s Λ
    ࢖ ༻ ͯ͠ ͍ · ͢ɻ
    17.3 %
    ೔ຊޠͷCMSϚʔέοτγΣΞ
    f r o m 3 t e c h s . c o m
    ੈ ք ͷ τ ϥ ϑΟ ο Ϋ τ οϓ 1 0 0 0 ສ αΠ τ ͷ ೔ ຊ ޠ ʹ ͓ ͚Δ C M S Ϛʔ έ ο τγ Σ Ξ
    2 Ґ A d o b e D r e a m w e a v e r 3 . 7 %
    3 Ґ E C - C U B E 2 . 8 %
    Ҏ Լ ͦ ͷ ଞ ߹ ܭ 1 0 . 8 %

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  11. !13
    ࣍ͷεςοϓ΁ͷधཁ
    Ͳ ͏ ΍ ͬͯ ݟ ͯ ΋ Β ͏ ͔ ɾ ച ্ Λ ͋ ͛ ͯ ͍ ͘ ͔ ͱ ͍ ͏ ϑ Σ ʔζ ʹ ͖ ͯ ͍ Δ ͷ Ͱ ͸ ͳ ͍ ͔ʁ

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  12. !14
    ϓϥοτϑΥʔϜ͕ཉ͍͠
    STAGE A
    ϒϩά΍ϝσΟΞαΠτɾίʔ
    ϙϨʔταΠτͳͲ͕؆୯ʹߏ
    ஙͰ͖ΔΑ͏ʹͳͬͯ΄͍͠ɻ
    ؅ཧɾൃ৴ͷޮ཰Խ
    STAGE B
    ؅ཧը໘Λ࢖ͬͯ؆୯ʹίϯς
    ϯπΛ؅ཧɾฤू͢Δํ๏ͷޮ
    ཰Խ͕ٻΊΒΕ͍ͯΔɻ
    PVΛ্͍͛ͨɾݟͯ΄͍͠
    STAGE C
    Ͳ͏΍ͬͨΒαΠτ͕ݟͯ΋Β
    ͏Δͷ͔ͳͲͷ
    ໨తʹίϛοτ͍ͨ͠
    STAGE D
    ച্ɺ޿ࠂͷΫϦοΫɺ͓໰͍
    ߹ΘͤͳͲɻPV͚ͩͰ͸ͳ͘
    ͦͷઌʹ͋Δ໨తʹίϛοτ͠
    ͍ͨɻ
    WordPress΁ͷχʔζεςʔδ
    C h a n g i n g n e e d s t o t h e W o r d P r e s s
    ϒϩ ά ΍ ΢ Σ ϒ αΠ τ Λ ӡ ༻ ͠ ͨ ͍ ɻ ख ܰ ʹ ൃ ৴ Ͱ ͖ Δ Α ͏ ʹ ͠ ͨ ͍ ɻ
    ͱ ͍ ͏ χʔζ ͕ ܗ Λ ม ͑ͯ ͍ Δ ͷ Ͱ ͸ ͳ ͍ ͔

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  13. !15
    ϓϥοτϑΥʔϜ͕ཉ͍͠
    STAGE A
    ϒϩά΍ϝσΟΞαΠτɾίʔ
    ϙϨʔταΠτͳͲ͕؆୯ʹߏ
    ஙͰ͖ΔΑ͏ʹͳͬͯ΄͍͠ɻ
    ؅ཧɾൃ৴ͷޮ཰Խ
    STAGE B
    ؅ཧը໘Λ࢖ͬͯ؆୯ʹίϯς
    ϯπΛ؅ཧɾฤू͢Δํ๏ͷޮ
    ཰Խ͕ٻΊΒΕ͍ͯΔɻ
    PVΛ্͍͛ͨɾݟͯ΄͍͠
    STAGE C
    Ͳ͏΍ͬͨΒαΠτ͕ݟͯ΋Β
    ͏Δͷ͔ͳͲͷ
    ໨తʹίϛοτ͍ͨ͠
    STAGE D
    ച্ɺ޿ࠂͷΫϦοΫɺ͓໰͍
    ߹ΘͤͳͲɻPV͚ͩͰ͸ͳ͘
    ͦͷઌʹ͋Δ໨తʹίϛοτ͠
    ͍ͨɻ
    WordPress΁ͷχʔζεςʔδ
    C h a n g i n g n e e d s t o t h e W o r d P r e s s
    ϒϩ ά ΍ ΢ Σ ϒ αΠ τ Λ ӡ ༻ ͠ ͨ ͍ ɻ ख ܰ ʹ ൃ ৴ Ͱ ͖ Δ Α ͏ ʹ ͠ ͨ ͍ ɻ
    ͱ ͍ ͏ χʔζ ͕ ܗ Λ ม ͑ͯ ͍ Δ ͷ Ͱ ͸ ͳ ͍ ͔

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  14. !16
    σδλϧϚʔέςΟϯάʹ͍ͭͯ
    We b αΠ τ ͩ ͚ Ͱ ͸ ͳ ͘ σ δλϧ ্ ͷ ͋ Β Ώ Δ σ ʔ λ ΍ λ ο ν ϙΠ ϯ τ Λ ׆ ༻ ͢ Δ Ϛʔ έ ςΟ ϯ ά Ͱ ͋ Γ ɺ
    We b Ϛʔ έ ςΟ ϯ ά ͱ ͷ ܾ ఆ త ͳ ҧ ͍ ͸ ɺ ѻ ͏ ੈ ք ͷ ൣ ғ ͕ ֨ ஈ ʹ ޿ ͍

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  15. !17
    ϚʔέςΟϯάͬͯͳʹ?
    ࢢ ৔ ௐ ࠪ ɾ ੡ ଄ ɾ ༌ ૹ ɾ อ ؅ ɾ ൢ ച ɾ એ ఻ ͳ Ͳͷ શ ա ఔ ʹ Θ ͨ ͬͯ ߦ ͏ ا ۀ ׆ ಈ ͷ ૯ শ

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  16. !18
    Market + ing
    Ϛʔ έ ο τ ( ࢢ ৔ ) + ݱ ࡏ ਐ ߦ ܗ

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  17. !19
    σδλϧϚʔέςΟϯάͬͯͳʹ?
    We b αΠ τ ͩ ͚ Ͱ ͸ ͳ ͘ σ δλϧ ্ ͷ ͋ Β Ώ Δ σ ʔ λ ΍ λ ο ν ϙΠ ϯ τ Λ ׆ ༻ ͢ Δ Ϛʔ έ ςΟ ϯ ά ख ๏

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  18. !20
    Digital
    Marketing
    Web
    Marketing
    Marketing

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  19. !21
    WebϚʔέςΟϯάͱͷҧ͍

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  20. !22
    Digital
    Marketing
    Web
    Marketing
    Marketing

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  21. !23
    Web
    Marketing
    Marketing
    Digital
    Marketing

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  22. !24
    Ϋϥ΢υ΍ϞόΠϧͷීٴ
    Ϋ ϥ ΢ υ α ʔ Ϗ ε ΍ Ϟ όΠϧ σόΠ ε ͷ ී ٴ ͱ ڞ ʹ
    ফ අ ͷ ܗ ͕ ม Θ Γ Ϛʔ έ ςΟ ϯ ά ख ๏ ʹ ΋ Ө ڹ Λ ༩ ͑ · ͢ɻ

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  23. !26
    Web
    Marketing
    Marketing
    Digital
    Marketing

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  24. !27
    Digital
    Marketing
    Web
    Marketing
    Marketing

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  25. !29
    Web
    Marketing
    Marketing
    Digital
    Marketing

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  26. !30
    WordPress Λ׆༻͍ͯ͠Δख๏ͷ঺հ
    ࣮ ࡍ ʹ Ͳͷ Α ͏ ͳ ख ๏ ͷ Ϛʔ έ ςΟ ϯ ά ͕ ͓ ͜ ͳ ͑Δ ͷ ͔ Λ ݟ ͯ ͍ ͖ · ͠ ΐ ͏

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  27. !31
    ίϯςϯπϚʔέςΟϯά
    ݟ ࠐ Έ ٬ Λ ί ϯ ς ϯ π Ͱ Ҿ ͖ ͭ ͚ ͯ ঎ ඼ ͷ ߪ ೖ ΍ α ʔ Ϗ ε ͷ
    ਃ ͠ ࠐ Έ Λ ߦ ͬͯ ΋ Β ͏ Ϛʔ έ ςΟ ϯ ά ख ๏ ɻ
    ΢ Σ ϒϖʔ δ ɾ P D F ɾ ࡭ ࢠ ɾ ಈ ը ͳ Ͳͷ ί ϯ ς ϯ π ͷ ॏ ཁ ౓ ͕ ߴ ͍ ͷ Ͱ
    ί ϯ ς ϯ π Ϛʔ έ ςΟ ϯ ά ͱ Α ͹ Εͯ ͍ Δ ɻ

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  28. !33
    Πϯό΢ϯυϚʔέςΟϯά
    Π ϯό ΢ ϯ υ Ϛʔ έ ςΟ ϯ ά ʢ I n b o u n d M a r k e t i n g ʣ ͱ ͸ ɺ ϒϩ ά ΍ e B o o k ɺ ϗ ϫ Π τ ϖʔύʔ ɺ χϡ ʔεϦ
    Ϧ ʔε ɺ ಈ ը ͳ Ͳͷ ί ϯ ς ϯ π Λ We b Ͱ ެ ։ ͠ ɺ ݕ ࡧ Τ ϯ δ ϯ ͷ ݁ Ռ ϖʔ δ ʹ ্ Ґ ද ࣔ ͞ Ε ͨ Γ ι ʔ γ ϟϧϝ
    σΟΞ ʢ S N S ʣ Ͱ ڞ ༗ ɾ ֦ ࢄ ͞ Ε Δ Α ͏ ͳ औ Γ ૊ Έ Λ ͢ Δ ͜ ͱ Ͱɺ ݟ ࠐ Έ ސ ٬ ʹ ݟ ͭ ͚ ͯ ΋ Β ͍ ɺ ࣗ ࣾ ΍ ͦ ͷ
    ঎ ඼ ɾ α ʔ Ϗ ε ʹ ڵ ຯ Λ ࣋ ͬͯ ΋ Β ͑Δ Α ͏ ʹ ࢓ ֻ ͚Δ Ϛʔ έ ςΟ ϯ ά ख ๏
    Π ϯό ΢ ϯ υ Ϛʔ έ ςΟ ϯ ά ͱ ͸ ʁ ̑ ෼ Ͱ Θ ͔ Δ ૯ ࿦ ͱ ࣮ ફ ͷ ϙΠ ϯ τ

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  29. !35
    ΤϯήʔδϝϯτϚʔέςΟϯά
    ސ ٬ ͕ ಛ ఆ ͷ ί ϯ ς ϯ π ΍ ঎ ඼ ɾ α ʔ Ϗ ε ʹ ର ͯ͠ ޷ ײ Λ ๊ ͍ ͨ Γ ɺ
    · ͨ प ғ ʹ ਪ ঑ ͢ Δ ͳ Ͳͷ ಇ ͖ ͔ ͚ Λ ͯ͘͠Ε Δ ” Τ ϯ ήʔ δϝ ϯ τ ” Λ ଅ ਐ ͢ Δ Ϛʔ έ ςΟ ϯ ά ख ๏
    ͍ · ɺ Τ ϯ ήʔ δϝ ϯ τ ɾ Ϛʔ έ ςΟ ϯ ά ͕ ٻ Ί Β Ε Δ ཧ ༝ ʙ Ϛ ε ɾ Ϛʔ έ ςΟ ϯ ά ͷ ͦ ͷ ઌ ΁

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  30. !37
    CRMɾMAπʔϧ
    ͜ ͷ Α ͏ ͳ π ʔ ϧ ͷ ݺ ͼ ํ
    C R M ( Χ ε λ Ϛʔ ɾ Ϧ Ϩ ʔ γ ϣ ϯ γ οϓ ɾ Ϛʔ έ ςΟ ϯ ά ) ΍ M A ( Ϛʔ έ ςΟ ϯ ά ɾ Φ ʔ τϝ ʔ γ ϣ ϯ π ʔϧ )
    ͳ Ͳ ͱ ݺ ͹ Εͯ ͍ · ͢ɻ ݫ ີ ͳ ۠ ෼ ͚ ͸ ͳ ͘ ౷ ߹ త ͳ γε ςϜ ΍ ػ ೳ Ͱ ม Θ Δ

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  31. !38
    ϦϨʔγϣϯγοϓɾϚʔέςΟϯά
    ސ ٬ ͱ ͷ ؔ ܎ Λ ҡ ࣋ ͯ͠ɺ ௕ ظ త ʹ ؔ Θ Γ LT V ͷ ࠷ େ Խ Λ ໨ త ͱ ͢ Δ Ϛʔ έ ςΟ ϯ ά ख ๏ ɻ
    · ͨ ɺ ސ ٬ ͱ ͷ ؔ ܎ Λ ॏ ࢹ ͢ Δ ܦ Ӧ ख ๏ Λ
    C R M ( Χ ε λ Ϛʔ ɾ Ϧ Ϩ ʔ γ ϣ ϯ γ οϓ ɾ Ϛ ω ʔ δϝ ϯ τ ) ͱ ݺ Ϳ ɻ
    ิ ଍ ৘ ใ

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  32. !39
    ॏཁͳͷ͸ίϯςϯπ
    Wo r d P r e s s Λ ׆ ༻ ͠ ͨ ༷ ʑ ͳ Ϛʔ έ ςΟ ϯ ά ͕ ͋ Γ · ͢ ͕ ɺ
    ͢΂ ͯ ί ϯ ς ϯ π ͕ ॏ ཁ ʹ ͳ ͬͯ ͖ · ͢ɻ
    C M S Ͱ ͋ Δ ͜ ͱ Ͱ ί ϯ ς ϯ π ؅ ཧ ͷ ࣗ ༝ ౓ ͷ ༗ ར ͞ Λ ར ༻ ͯ͠
    ί ϯ ς ϯ π Ϛʔ έ ςΟ ϯ ά Λ Π ϯό ΢ ϯ υ Ϛʔ έ ςΟ ϯ ά ͳ Ͳ Λ ௨ ͯ͠ ߦ ͬͯ ͍ ͖ · ͠ ΐ ͏ ɻ

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  33. !40
    ࣮ࡍʹखॱΛݟ͍ͯ͜͏
    ͦ ͷ લ ʹ΍ Β ͳ ͚ Ε ͹ ͍ ͚ ͳ ͍ ͜ ͱ ͕ ͋ Γ · ͢ɻ
    ཁ ఺ Λ ཈ ͑ͯ ε λ ʔ τ ͢ Ε ͹ ʮ ࣍ ͸ Ͳ ͏ ͯ͠ ͍ ͍ ͔ ෼ ͔ Β ͳ ͍ ʯ ͱ ͍ ͏ ͜ ͱ ͸ গ ͳ ͘ ͳ ΔͰ ͠ ΐ ͏ ʂ

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  34. !41
    ໨తͷ໌֬Խ
    ͳ Μ ͷ ͨ Ί ʹ ΢ Σ ϒ αΠ τ Λ ӡ ༻ ͢ Δ ͷ ͔
    ΦϯϥΠϯ্͔ΒਃࠐΈΛ΋Β͏
    ඞ ཁ ੑ ΍ ι Ϧϡ ʔ γ ϣ ϯ ͳ Ͳͷ α ʔ Ϗ ε ಺ ༰ Λ ஌ ͬͯ ΋ Β ͍
    Π ϯ λ ʔ ω ο τ ͔ Β ͓ ໰ ͍ ߹ Θ ͤ Λ ΋ Β ͏ ͨ Ί

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  35. ΧελϚʔδϟχʔϚοϓͷ࡞੒
    !42
    ໨ త ͕ ໌ ֬ ʹ ͳ ͬ ͨ Β ɺ Wo r d P r e s s Λ ௨ ͯ͠ ໨ త ʹ ࢸ Δ · Ͱ ͷ
    Ϣʔ βʔ ͷ ϓ ϩ η ε Λ ཱྀ ʹ Έ ͨ ͯ ͯ Մ ࢹ Խ ͢ Δ δϟ ʔχʔϚ οϓ ͷ ࡞ ੒ Λ ͯ͠ Έ Α ͏

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  36. ΧελϚʔδϟχʔϚοϓ
    c u s t o m e r j o u r n e y m a p
    Χ ε λ Ϛʔ δϟ χʔϚ οϓ Λ ΋ ͱ ʹ Ͳͷ Α ͏ ͳ Τ ϯ ήʔ δϝ ϯ τ ର Ԡ Λ ͢ Δ ͷ ͔ ྫ Λ ͋ ͛ ͯ Έ · ͠ ΐ ͏
    ೝ஌ɾڵຯɾؔ৺
    ஆ͔ͯ͘ɺ༧ࢉΛ཈͑ͯ
    ૉఢͳϏʔν͕͋Δͱ͜Ζ
    ʹཱྀߦʹߦ͖͍ͨʂ
    !44
    ৘ใऩू
    ༑ୡʹ͓͢͢ΊΛฉ͍ͨΓ
    ΠϯλʔωοτͰݕࡧͨ͠
    ΓɺޱίϛΛݟͨΓ͢Δ
    ߦಈɾࢀՃ
    ࣮ࡍʹཱྀߦʹߦͬͯAirBnb
    Ͱ͓ՈΛआΓͯɺΞιϏϡ
    ʔͰΞΫςΟϏςΟΛ༧໿
    ධՁɾܧଓత઀৮
    ऴΘͬͨ͋ͱͷϨϏϡʔ΍
    ͓ؾʹೖΓͷొ࿥ɻ
    ༑ୡ΍SNSͰͷޱίϛ΋

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  37. IUUQTVYSFDJQFBQQDPNTIBSFSFDJQFL[)CS+OVV77(1H

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  38. ΧελϚʔδϟʔχʔʹΑΔίϯςϯπࢪࡦ
    E n g a g e m e n t m a r k e t i n g w i t h c u s t o m e r j o u r n e y m a p
    Χ ε λ Ϛʔ δϟ χʔϚ οϓ Λ ΋ ͱ ʹ Ͳͷ Α ͏ ͳ Τ ϯ ήʔ δϝ ϯ τ ର Ԡ Λ ͢ Δ ͷ ͔ ྫ Λ ͋ ͛ ͯ Έ · ͠ ΐ ͏
    ೝ஌ɾڵຯɾؔ৺
    ஆ͔ͯ͘ɺ༧ࢉΛ཈͑ͯ
    ૉఢͳϏʔν͕͋Δͱ͜Ζ
    ʹཱྀߦʹߦ͖͍ͨʂ
    !46
    ৘ใऩू
    ༑ୡʹ͓͢͢ΊΛฉ͍ͨΓ
    ΠϯλʔωοτͰݕࡧͨ͠
    ΓɺޱίϛΛݟͨΓ͢Δ
    ߦಈɾࢀՃ
    ࣮ࡍʹཱྀߦʹߦͬͯAirBnb
    Ͱ͓ՈΛआΓͯɺΞιϏϡ
    ʔͰΞΫςΟϏςΟΛ༧໿
    ධՁɾܧଓత઀৮
    ऴΘͬͨ͋ͱͷϨϏϡʔ΍
    ͓ؾʹೖΓͷొ࿥ɻ
    ༑ୡ΍SNSͰͷޱίϛ΋

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  39. ΧελϚʔδϟʔχʔʹΑΔίϯςϯπࢪࡦ
    E n g a g e m e n t m a r k e t i n g w i t h c u s t o m e r j o u r n e y m a p
    Χ ε λ Ϛʔ δϟ χʔϚ οϓ Λ ΋ ͱ ʹ Ͳͷ Α ͏ ͳ Τ ϯ ήʔ δϝ ϯ τ ର Ԡ Λ ͢ Δ ͷ ͔ ྫ Λ ͋ ͛ ͯ Έ · ͠ ΐ ͏
    ೝ஌ɾڵຯɾؔ৺
    ஆ͔ͯ͘ɺ༧ࢉΛ཈͑ͯ
    ૉఢͳϏʔν͕͋Δͱ͜Ζ
    ʹཱྀߦʹߦ͖͍ͨʂ
    !47
    ৘ใऩू
    ༑ୡʹ͓͢͢ΊΛฉ͍ͨΓ
    ΠϯλʔωοτͰݕࡧͨ͠
    ΓɺޱίϛΛݟͨΓ͢Δ
    ߦಈɾࢀՃ
    ࣮ࡍʹཱྀߦʹߦͬͯAirBnb
    Ͱ͓ՈΛआΓͯɺΞιϏϡ
    ʔͰΞΫςΟϏςΟΛ༧໿
    ධՁɾܧଓత઀৮
    ऴΘͬͨ͋ͱͷϨϏϡʔ΍
    ͓ؾʹೖΓͷొ࿥ɻ
    ༑ୡ΍SNSͰͷޱίϛ΋
    ঎඼ɾαʔϏεΛ࢖͏ͱޮ
    Ռ͕͋Δͱɺ޿ࠂͰ঎඼Λ
    એ఻ɾΞϐʔϧ͢Δ

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  40. ΧελϚʔδϟʔχʔʹΑΔίϯςϯπࢪࡦ
    E n g a g e m e n t m a r k e t i n g w i t h c u s t o m e r j o u r n e y m a p
    Χ ε λ Ϛʔ δϟ χʔϚ οϓ Λ ΋ ͱ ʹ Ͳͷ Α ͏ ͳ Τ ϯ ήʔ δϝ ϯ τ ର Ԡ Λ ͢ Δ ͷ ͔ ྫ Λ ͋ ͛ ͯ Έ · ͠ ΐ ͏
    ೝ஌ɾڵຯɾؔ৺
    ஆ͔ͯ͘ɺ༧ࢉΛ཈͑ͯ
    ૉఢͳϏʔν͕͋Δͱ͜Ζ
    ʹཱྀߦʹߦ͖͍ͨʂ
    !48
    ৘ใऩू
    ༑ୡʹ͓͢͢ΊΛฉ͍ͨΓ
    ΠϯλʔωοτͰݕࡧͨ͠
    ΓɺޱίϛΛݟͨΓ͢Δ
    ߦಈɾࢀՃ
    ࣮ࡍʹཱྀߦʹߦͬͯAirBnb
    Ͱ͓ՈΛआΓͯɺΞιϏϡ
    ʔͰΞΫςΟϏςΟΛ༧໿
    ධՁɾܧଓత઀৮
    ऴΘͬͨ͋ͱͷϨϏϡʔ΍
    ͓ؾʹೖΓͷొ࿥ɻ
    ༑ୡ΍SNSͰͷޱίϛ΋
    ঎඼ɾαʔϏεΛ࢖͏ͱޮ
    Ռ͕͋Δͱɺ޿ࠂͰ঎඼Λ
    એ఻ɾΞϐʔϧ͢Δ
    ઐ໳Ո͕ωοτͰৄ͘͠ղ
    આ͍ͯ͠ΔίϯςϯπΛݟ
    ͯ΋Β͏

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  41. ΧελϚʔδϟʔχʔʹΑΔίϯςϯπࢪࡦ
    E n g a g e m e n t m a r k e t i n g w i t h c u s t o m e r j o u r n e y m a p
    Χ ε λ Ϛʔ δϟ χʔϚ οϓ Λ ΋ ͱ ʹ Ͳͷ Α ͏ ͳ Τ ϯ ήʔ δϝ ϯ τ ର Ԡ Λ ͢ Δ ͷ ͔ ྫ Λ ͋ ͛ ͯ Έ · ͠ ΐ ͏
    ೝ஌ɾڵຯɾؔ৺
    ஆ͔ͯ͘ɺ༧ࢉΛ཈͑ͯ
    ૉఢͳϏʔν͕͋Δͱ͜Ζ
    ʹཱྀߦʹߦ͖͍ͨʂ
    !49
    ৘ใऩू
    ༑ୡʹ͓͢͢ΊΛฉ͍ͨΓ
    ΠϯλʔωοτͰݕࡧͨ͠
    ΓɺޱίϛΛݟͨΓ͢Δ
    ߦಈɾࢀՃ
    ࣮ࡍʹཱྀߦʹߦͬͯAirBnb
    Ͱ͓ՈΛआΓͯɺΞιϏϡ
    ʔͰΞΫςΟϏςΟΛ༧໿
    ධՁɾܧଓత઀৮
    ऴΘͬͨ͋ͱͷϨϏϡʔ΍
    ͓ؾʹೖΓͷొ࿥ɻ
    ༑ୡ΍SNSͰͷޱίϛ΋
    ঎඼ɾαʔϏεΛ࢖͏ͱޮ
    Ռ͕͋Δͱɺ޿ࠂͰ঎඼Λ
    એ఻ɾΞϐʔϧ͢Δ
    ઐ໳Ո͕ωοτͰৄ͘͠ղ
    આ͍ͯ͠ΔίϯςϯπΛݟ
    ͯ΋Β͏
    ͞ΒʹߴػೳɾߴՁ֨ଳͷ
    ঎඼ͷΫʔϙϯΛϝʔϧ΍
    SNSΛ௨ͯ͡഑෍͢Δ

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  42. !50
    KPIɾKGIɾίϯόʔδϣϯͷઃఆ
    ι ʔε ί ʔ υ Λ ޿ ͘ ެ ։ ͠ ι ϑ τ ΢ Σ Ξ ࣗ ମ ͷ ࠶ ൦ ෍ ΋ ࣗ ༝ ʹ ߦ ͑Δ Α ͏ ͳ ι ϑ τ ΢ Σ Ξ ͷ ͜ ͱ ɻ
    · ͨ ͸ ι ʔε ί ʔ υ Λ ঎ ༻ ɺ ඇ ঎ ༻ ͷ ໨ త Λ ໰ Θͣ ར ༻ ɺ म ਖ਼ ɺ ൦ ෍ ͢ Δ ͜ ͱΛ ڐ ͠ ɺ ͦ Ε Λ ར ༻ ͢ Δ ݸ ਓ ΍
    ஂ ମ ͷ ౒ ྗ ΍ ར ӹ Λ ः Δ ͜ ͱ ͕ ͳ ͍ ι ϑ τ ΢ Σ Ξ ։ ൃ ͷ ख ๏

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  43. !51
    ίϯςϯπϦετɾεέδϡʔϧͷ࡞੒
    ί ϯ ς ϯ π Λ ࡞ Δ εέ δϡ ʔϧ Λ ࡞ ੒ ͠ · ͠ ΐ ͏ ɻ
    Ͳ Μ ͳ ί ϯ ς ϯ π ͕ Ͳ Ε͘ Β ͍ ͷ Ϙ Ϧϡ ʔϜ ͕ ͋ Δ ͳ Ͳ ΋ ซ ه ͢ Δ ͱ Α ͍Ͱ ͠ ΐ ͏

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  44. !52
    Ω ʔ ϫ ʔ υ ݕ ࡧ Ϙ Ϧ ϡ ʔ Ϝ Ξ ΢ τ ϥ Π ϯ ༏ ઌ ॱ Ґ
    ૂ͍ͬͯΔݕࡧΩʔϫʔυ
    Λهड़͢Δ߲໨Λ࡞Γ·͠
    ΐ͏ɻΞ΢τϥΠϯʹඞཁ
    ͳ߲໨ͱڞ༗ͯ͠΋Α͍Ͱ
    ͠ΐ͏ɻ
    શମͷݕࡧϘϦϡʔϜͱτ
    οϓ3·ͨ͸τοϓ5ͷݕࡧ
    ϘϦϡʔϜ͕ͻͱ໨ͰݟΕ
    ΔͱΑ͍Ͱ͢ɻ
    ͲΜͳ಺༰ͷίϯςϯπΛ
    ॻ͔ܾ͘Ί·͠ΐ͏ɻৄ͠
    ͍಺༰͕Ͱͳ͍৔߹͸ɺΩ
    ʔϫʔυ͚ͩͰ΋ࢦఆ͠·
    ͠ΐ͏
    ݕࡧϘϦϡʔϜ͚ͩͰ͸ͳ
    ͘ɺίϯςϯπͷ੍࡞ίε
    τͳͲෳ߹తͳม਺ΛՃຯ
    ͯ͠༏ઌॱҐΛܾΊ·͢
    ίϯςϯπϦετɾεέδϡʔϧ
    ί ϯ ς ϯ π Ϧε τ ɾ εέ δϡ ʔϧ Λ ࡞ ੒ ͢ Δ ্ Ͱ ॏ ཁ ͳ ͍ ͭ͘ ͔ ͷ ཁ ఺ Λ · ͱ Ί · ͢

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  45. !53
    https://wordpress.org/plugins/broken-link-checker/
    WP CSV Exporter

    View full-size slide

  46. !54
    ղੳɾ෼ੳɾվળͷ࢓૊ΈԽ
    ι ʔε ί ʔ υ Λ ޿ ͘ ެ ։ ͠ ι ϑ τ ΢ Σ Ξ ࣗ ମ ͷ ࠶ ൦ ෍ ΋ ࣗ ༝ ʹ ߦ ͑Δ Α ͏ ͳ ι ϑ τ ΢ Σ Ξ ͷ ͜ ͱ ɻ
    · ͨ ͸ ι ʔε ί ʔ υ Λ ঎ ༻ ɺ ඇ ঎ ༻ ͷ ໨ త Λ ໰ Θͣ ར ༻ ɺ म ਖ਼ ɺ ൦ ෍ ͢ Δ ͜ ͱΛ ڐ ͠ ɺ ͦ Ε Λ ར ༻ ͢ Δ ݸ ਓ ΍
    ஂ ମ ͷ ౒ ྗ ΍ ར ӹ Λ ः Δ ͜ ͱ ͕ ͳ ͍ ι ϑ τ ΢ Σ Ξ ։ ൃ ͷ ख ๏
    ʮ Φ ʔϓ ϯ ι ʔε ͱ ͸ Կ ͳ ͷ ͔ʁ ʯ Λ Ϩΰ Ͱ Θ ͔ Γ ΍ ͢ ͘ આ ໌ ͠ ͨ Ϝʔ Ϗʔ - G I G A Z I N E

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  47. WordPressΛ׆༻ͨ͠σδλϧϚʔέςΟϯά
    I m p o r t a n t w i t h W o r d P r e s s d i g i t a l m a r k e t i n g
    σ δλϧϚʔ έ ςΟ ϯ ά Λ Wo r d P r e s s Ͱ ͓ ͜͏ ࣌ ʹ ඞ ཁ ͳ εΩϧ η ο τ ͱ ߲ ໨ Ͱ ͢ɻ 

    ໨ త ɾ ا ը ɾ ࣮ ߦ ͱ ͍ ͏ ̏ ͭ ͷ ߲ ໨ ͞ ͞ ͑ Β Εͯ Α Γ ί ϯ ς ϯ π ͷ Ձ ஋ Λ ೝ ࣝ Ͱ ͖ · ͢ɻ
    KPI / KGI / ίϯόʔδϣϯͷઃఆΛ͓͜ͳ͍ɺ໨ඪΛઃఆ͢Δ
    ໨ ඪ ઃ ఆ
    ͲͷΑ͏ʹ૝ఆ͍ͯ͠ΔΧελϚʔ͕ߪങߦಈΛ͓͜ͳ͏͔ԾઆΛཱͯΔ
    Ծ આ ཱ ͯ
    ։ൃͳͲΛͱ͓ͯ͠ࢪࡦΛ࣮ߦͯ͠Ϣʔβͷ൓ԠΛܭଌ͠ɺԾઆ௨Γ͔ݕূ
    ݕ ূ ɾ ܭ ଌ
    Լهͷ಺༰Λ܁Γฦ͓ͯ͜͠ͳ͍ͬͯ͘͜ͱʹΑͬͯɺ΢ΣϒαΠτͷվળʹ໾ཱ
    ͪϚʔέςΟϯά׆ಈΛ͓͜ͳ͏ࣄ͕Ͱ͖·͢ɻ
    R E P E A T
    !55

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  48. !56
    https://wordpress.org/plugins/broken-link-checker/
    Seed Social
    https://wordpress.org/plugins/seed-social/
    Broken Link Checker

    View full-size slide

  49. !57
    https://ja.wordpress.org/plugins/wordpress-seo/
    Yoast SEO
    https://ja.wordpress.org/plugins/wordpress-seo/
    Google Analytics Dashboard for WP
    by ExactMetrics (formerly GADWP)

    View full-size slide

  50. !58
    https://wordpress.org/plugins/wp-csv-exporter/
    Broken Link Checker

    View full-size slide

  51. !59
    https://ja.wordpress.org/plugins/wp-mautic/
    WP Mautic

    View full-size slide

  52. !64
    ࠷ޙʹ·ͱΊ
    ͦ ΕͰ ͸ ͍ ͬͯ Έ Α ͏ ʂ

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  53. WordPressΛ׆༻ͨ͠σδλϧϚʔέςΟϯά
    I m p o r t a n t w i t h W o r d P r e s s d i g i t a l m a r k e t i n g
    σ δλϧϚʔ έ ςΟ ϯ ά Λ Wo r d P r e s s Ͱ ͓ ͜͏ ࣌ ʹ ඞ ཁ ͳ εΩϧ η ο τ ͱ ߲ ໨ Ͱ ͢ɻ 

    ໨ త ɾ ا ը ɾ ࣮ ߦ ͱ ͍ ͏ ̏ ͭ ͷ ߲ ໨ ͞ ͞ ͑ Β Εͯ Α Γ ί ϯ ς ϯ π ͷ Ձ ஋ Λ ೝ ࣝ Ͱ ͖ · ͢ɻ
    KPI / KGI / ίϯόʔδϣϯͷઃఆΛ͓͜ͳ͍ɺ໨ඪΛઃఆ͢Δ
    ໨ ඪ ઃ ఆ
    ͲͷΑ͏ʹ૝ఆ͍ͯ͠ΔΧελϚʔ͕ߪങߦಈΛ͓͜ͳ͏͔ԾઆΛཱͯΔ
    Ծ આ ཱ ͯ
    ։ൃͳͲΛͱ͓ͯ͠ࢪࡦΛ࣮ߦͯ͠Ϣʔβͷ൓ԠΛܭଌ͠ɺԾઆ௨Γ͔ݕূ
    ݕ ূ ɾ ܭ ଌ
    Լهͷ಺༰Λ܁Γฦ͓ͯ͜͠ͳ͍ͬͯ͘͜ͱʹΑͬͯɺ΢ΣϒαΠτͷվળʹ໾ཱ
    ͪϚʔέςΟϯά׆ಈΛ͓͜ͳ͏ࣄ͕Ͱ͖·͢ɻ
    R E P E A T
    !65

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  54. ΧελϚʔδϟʔχʔʹΑΔίϯςϯπࢪࡦ
    E n g a g e m e n t m a r k e t i n g w i t h c u s t o m e r j o u r n e y m a p
    Χ ε λ Ϛʔ δϟ χʔϚ οϓ Λ ΋ ͱ ʹ Ͳͷ Α ͏ ͳ Τ ϯ ήʔ δϝ ϯ τ ର Ԡ Λ ͢ Δ ͷ ͔ ྫ Λ ͋ ͛ ͯ Έ · ͠ ΐ ͏
    ೝ஌ɾڵຯɾؔ৺
    ஆ͔ͯ͘ɺ༧ࢉΛ཈͑ͯ
    ૉఢͳϏʔν͕͋Δͱ͜Ζ
    ʹཱྀߦʹߦ͖͍ͨʂ
    !66
    ৘ใऩू
    ༑ୡʹ͓͢͢ΊΛฉ͍ͨΓ
    ΠϯλʔωοτͰݕࡧͨ͠
    ΓɺޱίϛΛݟͨΓ͢Δ
    ߦಈɾࢀՃ
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