MyCounterpane- A Pitch Deck for Douglas Wu

Transcript

1. Pitch Deck- For Douglas Wu April 14, 2017 Kate@MyCounterpane.com 917.406.3613
2. THEY TOLD ME I WAS SICK
3. I SHARED MY STORY ONLINE
4. I BUILT A WAY FOR OTHERS
5. MYCOUNTERPANE.COM A plaGorm dedicated to offering people who manage an illness a way they can ac9vely heal themselves through expression, connec9on and finding purpose
6. Loneliness The Value Add of MCP DENIER (Resistance) SEEKER (Knowledge) DECISION MAKER (Control) LIVING WITH (PerspecYve) ENLIGHTENED (GraYtude/Purpose) THE HEALING Journaling ConnecYon PerspecYve Empowerment All Have ScienYfic ValidaYon and/or Health Benefits
7. MYCOUNTERPANE: THE ATTENTION Johns Hopkins TesYng MCP users sense of life purpose. IniYal data shows purpose in life scores rising by over 30% Mount Sinai Pilot with the epilepsy department ($25K revenue) Featured on NBC, at the Nantucket Project, PeaceLove Mental Health Conference and numerous MS events: Subject: Healing through storytelling. Publicity and Speaking
8. MYCOUNTERPANE METRICS •  Prototype to product Launched March 2017 •  2,400 users in MS/mental health (Average session duraYon 11 minutes) •  Over 14,000 pieces of content (17% videos) •  Adding communi9es Epilepsy Lyme disease Chronic pain
9. All Illnesses Communi9es THE OPPORTUNITY (IN US) MCP Current Communi9es MS: 800K Mental Health: 57MM Epilepsy: 3MM Lyme Disease: 300K Chronic Pain: 25.3MM Other Markets (Life Adversity) 133 MM If you add caregivers, Every number doubles. 86.4MM LIMITLESS Military spouses Gefng out of prison Ex- pro athletes Abusive relaYonships Bullying Weight loss Becoming transgender
10. A DEMO hhps://vimeo.com/210592670/87f9d5e96a
11. THE CONTENT hhps://vimeo.com/141898943
12. Helen M Aware on September 06, 2016; posted 2 months ago I have said it before and will again – my life has become fuller and richer through all the people I have met through the MS pipeline. I never thought last year at this 9me, I would say that! Despite the unpleasantness of this illness, I am so much more aware and tuned into what is important to me and what I want to do. 1.  Live fully 2.  Model resiliency and posi9vity for my children 3.  Help others along the way 4.  Make a difference to someone every day at my job no maber how small – a kind word, gesture or ac9on that brings something good to someone - if only for a moment. I can and will do this – regardless of my poor vision, numbness and 9ngling. Mabers not, I can s9ll move. J Have a lovely evening folks. Comments THE MOMENTS Helen M., Relapsing Remifng MS 189 Moods
13. THE JOURNEY Chris Guzikowski, MCP/MS User
14. SCARED LONELY Chris Guzikowski Scared on November 21, 1995 On 11/21/95 I was taking a walk in the wooded area for 30 min when I fell to the ground. Thinking I slipped, I got up just to fall again. After 3 attempts and falling 3 times I knew I had a problem. After resting an hour I was able to walk slowly back to the cabin. Chris Guzikowski Lonely on October 02, 2014 Since my first issues in 1995, my last friend has drifted away. I do not know anyone with MS at this time. I would like to have a computer friend. I’m fairly new with computers and this is my first attempt with reaching out.
15. HAPPY HAPPY Chris Guzikowski Happy on October 14, 2014; poster over 1 year ago. 1st Video Post New Goals: 1.  Maintain my weight 2.  Maintain my mobility 3.  Improve myself emotionally using MCP as my tool Comments view 8 comments Suzanne Edholm – Look at you Christopher!!!! Welcome… I’m overwhelmed with emotions...... Seeking Local Support Chris Guzikowski Happy on October 24, 2014; posted over 1 year ago. I contacted the “Greater Deleware Valley” chapter of National MS Society to see if any support groups meet in my area. There’s one just 5 miles from my home This will be my first Face to Face interaction with fellow MS’ers. Thanks to all of you I feel alive again. Comments view 11 comments Susan Elliott – This is great news. Look at all the new things you are doing. Chris Guzikowski – Hello Susan, the MCP family gave me the support I needed. I don’t feel “different” anymore. I feel, I have a purpose now. It’s a great feeling.
16. HAPPY HAPPY Chris Guzikowski Happy on November 06, 2014; poster over 1 year ago. Here’s a picture of my existing smile on my journey before the dental procedure is completed. I was hesitant to do it but changed my mind. So here it is. On the first visit they sculptured the lower gum features. Tomorrow I go back and they will do the upper gum. On 10/19/14 They’ll do the root canal… Chris Guzikowski Happy on November 28, 2015; poster about 1 year ago. I was inspired to set a new goal “to get my smile back”. Multiple appointments, long hours, pain, stress, fatigue… During the process I questioned my decision with this goal. I looked back at all the support I was receiving from everyone and it gave me an inner strength to perservere. To get my self confidence back is “WIN” in my fight with MS.
17. HAPPY HAPPY LONELY Chris Guzikowski Lonely on February 16, 2015 This Valentines Day was different from others before I was lonely and sad, but this year I was lonely and hopeful. I realized my previous goals were all about ME and it was possible to set a period of time to meet the goals. My new dream of happiness will involve someone else to accomplish it and there is no way of setting a time period Chris Guzikowski Happy on February 23, 2015 Meets Fellow MCPer What a great day meeting Tim for the first time. Chris Guzikowski Happy on April 19, 2015 Starts Dating Donna I have been happy and today even happier to share some information to my fellow MCP friends. I’m proud to introduce Donna to you all. Donna lives in South Caroline and coming to Maryland this week to visit an ailing Aunt. We are going on our first date.
18. HAPPY HAPPY Chris Guzikowski Happy on December 13, 2015 A dream come true. Meet Donna Guzikowski… I now know that having MS can limit what we can do, but MS can’t stop our love for each other. Marries Donna Chris Guzikowski Happy on October 29, 2015 Tonight I asked Donna to marry me, she said, “yes”. Gets engaged
19. POTENTIAL REVENUE STREAMS •  Sponsorship: Partnerships with illness organizaYons on MCP •  $72K revenue with 3 partnering organizaYons •  Licensing: PiloYng non illness communiYes ($60K price point) •  Data: Selling aggregate data of the paYent/caregiver journey •  Growing communiYes to increase datasets •  VIP Products: CreaYng study programs to sell to users •  TesYng this month •  Adver9sing: Niche markets
20. PILOTS IN NON-ILLNESS COMMUNITIES MyCounterpane can open up “quiet communiYes” with custom onboard and milestone quesYons at no cost RelaYonship Abuse Military Spouses
21. REVENUE & PROFIT Year One Year Two Year Three Year Four Year Five Users 14000 38000 86000 182000 374000 Licensing CommuniYes 2 4 10 15 18 Sponsorship CommuniYes 3 6 5 5 7 CommuniYes Total 5 10 15 20 25 Revenue: Unit Data: User $ 15 $ 570,000 $ 1,290,000 $ 2,730,000 $ 5,610,000 Licensing: Community $ 80,000 $ 160,000 $ 320,000 $ 800,000 $ 1,200,000 $ 1,440,000 Sponsorship: Community $ 40,000 $ 120,000 $ 240,000 $ 200,000 $ 200,000 $ 2,000,000 AdverYsing: Community $ 10,000 $ 100,000 $ 150,000 $ 200,000 $ 250,000 TOTAL $ 280,000 $ 660,000 $ 1,150,000 $ 1,600,000 $ 3,690,000 Expenses* Payroll $ 200,000 $ 264,000 $ 460,000 $ 480,000 $ 738,000 AdverYsing $ 5,000 $ 10,000 $ 20,000 $ 40,000 $ 80,000 OperaYons & Admin $ 53,000 $ 217,800 $ 379,500 $ 528,000 $ 738,000 Taxes 28% $ 78,400 $ 184,800 $ 322,000 $ 448,000 $ 1,033,200 TOTAL $ 336,400 $ 676,600 $ 1,181,500 $ 1,496,000 $ 2,589,200 Net Income $ (56,400) $ (16,600) $ (31,500) $ 104,000 $ 1,100,800 *Ops and Payroll Expenses are calculated as a percentage of revenue, decreasing as the user populaYon scales
22. THE ASK Seeking $1MM ($400K raised so far) $5MM valuaYon