The Story of MyCounterpane (May 2017)

Transcript

1. Pitch Deck! Contact: Kate Milliken! kate@mycounterpane.com! 917.406.3613!
2. One sentence! ! An online platform where people share first-hand moments around illness, creating a community that heals, while unlocking a new kind of critical dataset that hospitals and pharmaceuticals have been seeking to find.!
3. Our story began 10 years ago! ! At 35, MyCounterpane founder, Kate Milliken was diagnosed with MS. Single, living in NYC, alone, lost, tired, and scared, she went online to hear from someone in her same position to see if her life was going to be over. ! ! She found nothing beyond the clinical reports that made her! feel better.! ! Lonely and frustrated, she set out with her doctors to reverse the course of her MS. As a TV producer, she documented every step of the way. Not only did Kate reverse the course of illness, years before most people knew it was possible, but built an online platform to help others to do the same.! ! ! ! !
4. Today! ! 3,000 users ! 2,500 in MS community! 500 in mental health community ! ! 15,000 pieces of user-generated content! Emotionally-tagged and searchable ! Video, Photos and Text ! ! ! MCP 2.0 platform, launched 2017! ! NEW MCP community in epilepsy! ! NEW MCP community in chronic pain! ! NEW MCP community Lyme disease!
5. Opportunity! ! Facebook and Instagram have become known for displaying the bright and shiny,! making it hard to share raw moments that accompany illness.! ! MyCounterpane ! was built to support! those moments.!
6. Opportunity! ! Our emotional tagging requirement is steep for some, but drives dedicated engagement for those who chose to contribute. Users on MyCounterpane stay for over 10 clicks for nearly 15 minutes per session. !
7. Opportunity! ! MyCounterpane is a place for people to safely relieve the stress of loneliness and stigma that weighs down on so many people who are living with chronic illness.!
8. Growth Opportunity – 100x! ! Our original target was 80K people with MS ! ! Our new target is 86MM people with MS+:! ! Mental Health ! Chronic Pain! Epilepsy (Mt. Sinai)! Lyme Disease! !
9. Differentiator #1! ! Our patented Moodifier tool captures and tags emotional journeys over time. It has been shown to bring users back over10x month, and helps to create instantly sortable and searchable content.!
10. Differentiator #2! ! Our community thrives on vulnerable moments and genuinely welcomes users to step out of loneliness and stigma and into a perspective that helps them to heal from within.!
11. Differentiator #3! ! We offer and encourage video entries as well as video comments in response to posts. ! ! This gives us both natural language data as well as body language data to better connect users to us, to one another (especially those who have difficulty typing) and to researchers who might be looking at the content after the fact.!
12. Value to Hospitals: Patient data! ! At home patient feedback! Hospitals now get publicly rated. ! There is no greater way to showcase a doctor experience than testimonials from grateful patients.! We measure the emotional side of illness! ! Qualitative Proof of Outcomes! Gain play-by-play at-home insights and ultimately prove outcomes! Untapped potential of unstructured natural language data set! ! !
13. What we’ve learned so far…! http://bit.ly/2pXDNIh! +
14. Life Purpose helps prevent suicide.! ! Our users are potentially less suicidal and less sick based on our ongoing Purpose in Life Study with John’s Hopkins where we have seen an increase in users’ sense of life purpose of over 30%. ! ! +
15. Revenue Opportunities ! ! #1 Data - Aggregate data at per-user rate ! ! #2 Sponsorships - Fees to help build communities! ! #3 Licensing - Moodifier applications outside of illness focus! ! #4 Premium services - Education and coaching!
16. Sponsored ! Communities ($40K)! ! License ($80K)! ! ! Users! ! ! Data Revenue! ($20)! ! TOTAL REVENUE! ! ! TODAY! $25,000 $0 3,000 $0 $25,000 YEAR 1! $80,000 $40,000 14,000 $280,000 $400,000 YEAR 3! $320,000 $320,000 86,000 $1,720,000 $2,360,000 YEAR 5! $640,000 $1,280,000 374,000 $7,480,000 $9,400,000