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1. SOCIAL MEDIA MANAGER
2. WHAT THEY DO • Develops and executes an organization’s social media strategy, ensuring content aligns with brand goals, audience needs, and platform trends. • Acts as the brand’s online voice by creating engaging content, maintaining a consistent tone, style, and messaging across platforms. • Manages community interactions, responding to comments, messages, and feedback to build strong audience relationships. • Runs social media campaigns, planning, scheduling, analysing performance, and optimising content to maximise reach.
3. SKILLS NEEDED • Strategy & content creation, planning posts that align with brand goals, audience engagement, and campaign objectives. • Community management, building relationships through replies, moderation, and active audience interaction daily. • Platform expertise, understanding algorithms, features, best practices, and performance metrics across platforms. • Staying current with trends, adapting content quickly to viral topics and digital changes online.
4. RESPONSIBILITY • A social media manager develops and executes digital strategies to build brand presence, engage audiences, and drive business goals by creating content, scheduling posts, monitoring conversations, analysing performance, and running campaigns across platforms like Facebook, Instagram, and TikTok
5. QUALIFICATIONS • University qualifications include: • Marketing • Communications • Journalism • PR • Business Management