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2. WHAT THEY DO • A CREATIVE DIRECTOR SETS THE OVERALL CREATIVE VISION FOR A BRAND, PROJECT, OR CAMPAIGN, LEADING TEAMS OF DESIGNERS, COPYWRITERS, AND ARTISTS TO TRANSLATE BUSINESS GOALS INTO COMPELLING VISUAL AND STRATEGIC CONCEPTS.
3. SKILLS NEEDED • LEADERSHIP • STRATEGIC VISION • STRONG COMMUNICATION • CREATIVE AND TECHNICAL UNDERSTANDING
4. RESPONSABILITY • A CREATIVE DIRECTOR SETS THE HIGH-LEVEL VISION FOR A BRAND'S CREATIVE OUTPUT, LEADING TEAMS DEVELOP VISUAL STRATEGIES, CAMPAIGNS, AND ASSETS ACROSS VARIOUS MEDIA. • A CREATIVE DIRECTOR WORKS WITH AN INTERNAL CREATIVE TEAM SUCH AS DESIGNERS, COPYWRITERS, ART DIRECTORS AND DEVELOPERS.
5. UNIVERSITY DEGREES • UNIVERSITY DEGREES INCLUDE: • GRAPHIC DESIGN • MARKETING • COMMUNICATIONS • ART