Naked Sundays

Naked Sundays is a beauty brand created to make sun protection an easy and natural part of daily skincare and makeup routines. The brand focuses on SPF products that apply smoothly, avoid a white cast, and allow reapplication throughout the day without disrupting cosmetics or altering the skin’s appearance.

Former TV News journalist Samantha Brett founded the company after seeing many colleagues working long hours outdoors and later needing skin cancers removed. She realized no SPF option paired comfortably with makeup while still offering dependable protection for long periods in the sun.

Naked Sundays grew from this realization and became a first-of-its-kind SPF line created by women and supported by scientific research. Its mission is to help reduce skin cancer rates for the next generation by offering sun protection that is practical, wearable, and easy to include in everyday routines.

The brand launched its first product, the Hydrating Glow Face Mist, a formula that also worked as a makeup setting spray. It sold out within two weeks. Later that same year, the company debuted at Mecca in Australia with four products that sold out quickly, with shoppers purchasing three months' worth of inventory in just 24 hours.

Naked Sundays continued to expand as consumers began seeking sun care that blended well with both skincare and makeup. Four years after its launch, the brand remains a leader in the global SPF movement and has helped shape a category that brings SPF, makeup, and skincare together in a straightforward routine.

Its product line is now available through major beauty retailers and online. The brand can be found in more than 1000 Ulta Beauty stores in the United States, more than 1000 Shoppers Drug Mart stores in Canada, and at Sephora and Boots in the United Kingdom. Each year, the company releases about 10 new products to meet rising demand.

Naked Sundays develops SPF formulations by combining scientific innovation with plant-based skincare ingredients. These qualities help produce products that deliver adequate protection with a smooth finish that fits comfortably into daily beauty habits.

The collection includes a peptide foundation tint that has received intense attention, a hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick available in several blush shades, a bronzer, a hydrating moisturizer, and additional cosmetics infused with SPF. A fragrance line inspired by Summer is also part of the brand’s offerings.

The company remains committed to vegan and cruelty-free formulas and avoids sulfates, GMOs, petrolatum, and synthetic colors. Many creams, serums, and lotions are fragrance-free, offering gentle options while still providing effective results across different skin types.

Naked Sundays has been recognized throughout the beauty industry. It appeared in the 2025 Editors' Choice SPF Awards by WWD, where the CabanaClear Water Gel Serum SPF 50 was highlighted. In 2024, the BeautyScreen SPF50 Peptide Foundation Tint was named the Best Skin Tint for acne-prone skin by Cosmopolitan in the United States. The company also won the 2022 Mecca Beauty Innovation Award and was a finalist in the 2021 Beauty Design Awards. Customer reviews often praise the Hydrating Glow Mist Setting Spray SPF for its convenience and the CabanaClear Water Gel Serum SPF50 for its lightweight texture and strong protection.

Media coverage has further strengthened the brand’s visibility. Forbes spotlighted the SPF-infused blush sticks as a notable seasonal release, and Reset Magazine shared a positive review of the BeautyScreen SPF50 Peptide Foundation Tint for its smooth application and consistent finish.

Naked Sundays supports charities focused on skin cancer prevention and awareness, promoting education, early detection, and the importance of daily SPF use as part of its ongoing mission to help protect future generations.