How Smart Bidding Really Works Behind The Scenes

Unlock the secrets of Google's Smart Bidding with Nathan Ifill in this captivating session. Dive into the fascinating world where artificial intelligence, machine learning, and smart algorithms intersect to power your ad campaigns. Nathan will break down complex concepts into easily digestible insights, revealing how these technologies drive bidding strategies and impact performance. Learn how to sidestep common pitfalls that could wreak havoc on your campaigns. Perfect for marketers eager to demystify Smart Bidding and ensure their ads hit the mark every time.

Transcript

1. The best talk title in the world! Name Surname COMPANY NAME How Smart Bidding really works Nathan Ifill WeDiscover @nathanifill speakerdeck.com/nathanifill
2. THIS IS NOW A COMPLETE DISASTER.
3. 32 days later… @nathanifill #brightonseo Cost / conv. -97% Conv. rate +3,282% Conversions +15,100%
4. HE WAS RIGHT. @nathanifill #brightonseo
5. 🤔 @nathanifill #brightonseo
6. IT’S ABOUT YOU 󰺔 @nathanifill #brightonseo
7. @nathanifill #brightonseo
8. Feed the beast 1 Model extensively 3 Exclude permanently 2 Your plan for success @nathanifill #brightonseo
9. Bayes’ Theorem @nathanifill #brightonseo
13. YOU’RE USING BAYES THEOREM @nathanifill #brightonseo
15. PIN ONLY WHEN NECESSARY @nathanifill #brightonseo
16. FEED THE BEAST @nathanifill #brightonseo
18. DO NOT REMOVE DATA EXCLUSIONS. EVER. @nathanifill #brightonseo
19. @nathanifill #brightonseo
21. ARIMA Models @nathanifill #brightonseo
22. Our crystal ball @nathanifill #brightonseo
23. Test unpinned ads 1 Search for ARIMA_PLUS 3 Download my DE Slides 2 Your three tasks @nathanifill #brightonseo
24. SO WHAT WENT WRONG? @nathanifill #brightonseo
25. GOOGLE ADS CAN’T SEE “ALL CONVERSIONS” @nathanifill #brightonseo
26. LET GOOGLE LEARN @nathanifill #brightonseo
27. DON’T MESS WITH THE PAST @nathanifill #brightonseo
28. MODEL THE MODEL @nathanifill #brightonseo
29. Follow me on LinkedIn NATHAN IFILL @nathanifill #brightonseo