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beersherpa-presentation.pdf

Avatar for nderose nderose
May 02, 2012
25

 beersherpa-presentation.pdf

Avatar for nderose

nderose

May 02, 2012

Transcript

  1. The Beer Sherpa The Beer Sherpa is an accurate search

    engine aimed to increase availability and visibility of all craft beers in counties across the United States.
  2. The Beer Sherpa will continually strive with the assistance of

    beer distributors to improve accuracy of its search engine to provide the best service possible to suppliers, store owners and their customers. Our Mission
  3. The Craft Beer Industry Craft Beer’s Future The Craft Industry

    is growing. There are more and more beers available for the public, but no way to search for accurate locations. We want to make these beers avail- able to all. The Chicago-based Symphony IRI Group, which tracks industry statistics, reports sales of Michigan craft beer in the state’s supermarkets has almost doubled from $11.2 mil- lion in 2007 to $22 million last year. That’s a good chunk of the nearly $30 million increase (to $273 million) in overall beer sales in the same period. We want to see this increase transition to local store owners. Helping out communities by encouraging beer sales from local store owners vs the big chains. » » » » »
  4. A user will be able to search in a number

    of ways to locate a store that carries a beer of their choice. Advanced Search by Style, Brand, and Top-Rated A map will then pop up showing the nearest store location of the beer of choice and the last time the store received the product. The user will then be able to enable directions to the store. Our Application How it works:
  5. Other Website Functions Beer Ratings & Reviews User Profiles Beer

    Descriptions User Blogs Record beers you’ve tried, favorite styles, personal recommendations. List of Favorite Beers and the closest store that has them in stock. » » Beverage Style ABV » » Users can create their own blog to share with other users Connect with other beer enthusiasts » » Along with the beer finder application, we will provide users with a number of other cool services that keep them engaged and using the website on a regular basis.
  6. Grow your suppliers’ brands For the customers As a distributor

    you are committed to growing a supplier’s brand and providing the best service possible. Our website will help grow awareness about new beers and brands that they may have never heard of before. » » Your customers deserve to have a service that makes their lives easier. Wouldn’t you like to know where your favorite beer is stocked with the click of a mouse? » » What we need from you As distributors, you carry the most recent inventory information for local stores. Given simple inventory information, we’ll be able to provide this service to consumers. » Why the distributors would be involved? We need your help.
  7. » The beer sets in corporate stores are mandated at

    a higher level. » These sets are aimed to be similar across all stores. » Customers generally know what sort of beer they are going to find in these larger chain stores. Why no corporate stores?
  8. » A major benefit to the Beer Sherpa application would

    be to grow your customers business. » Your local business will be thrilled to find out that when searching a product, their store will potentially pop up as a place to purchase the product. » Potentially leading to more customers and more foot traffic in their stores. Growing Your Customers Business
  9. There is currently no reliable tool for determining the location

    of craft beer. What’s the problem with status quo? It’s just like Music... It’s about the Repeat... You know where you can find your mainstream hits. (I.E. Budweiser, Coors, Miller) But where do you find the good stuff? With so many new beers out today how can you ever be satisfied with settling on just one? Similar to music, a generation of people are never satisfied with listening to same band over and over. However, they do recommend bands to their friends. They will recommend beers to their friends. This will cause your repeat business.
  10. Provide beer to local stores. Aim to increase sales across

    the portfolio. Rely on promotional tools to introduce new beers into the market. Are obligated to support your suppliers at all costs. As a Distributor, you… Can provide customers with the closest location to their favorite beers. Can allow customers to search similar styles and brands to push a wider range of sales. Give you and your suppliers free advertising. As a Website, we...
  11. We are… Sharing our sales information? Partnering with our competitors?

    Your Questions Why can’t we… Run our own website with our inventory
  12. We will be contractually obligated to not share your sales

    information with any other party. The purpose of giving us your sales information is to be able to create a search engine that can access all the beers in your portfolio, where and when they were sent to ensure your customers can find your beer. In no fashion will any competitors be able to accurately gauge your sale numbers and company productivity. Sharing our Sales Information?
  13. As distributors you have the inventory needed to make the

    search engine accurate. We are simply offering you a free service that will grow the industry and increase the fiscal amount of market share. Growing the market share is something that will be good for each and every party involved. We are an independent 3rd party that has one goal: to create the most accurate search engine for all craft beer products. Limiting yourself to your own portfolio will not ensure repeat customers to your website. Why can’t we run our own website?