Dipl.-Kfm. Florian Elbers entered the SEO scene in 2009 at seoFactory GmbH in Münster as a specialist for OnPage optimization. From 2011, he supported publishers in Google News optimization as an SEO Consultant at the online marketing consultancy TRG in Hamburg. From 2013 to 2019, Florian Elbers was responsible for improving the visibility of, among others, Computerbild.de & Autobild.de in search engines at the media house Axel Springer. Since 2020, he has been self-employed as a management consultant under the name NEOSEO and focuses here on SEO consulting based on Big Data. In addition, Florian Elbers has been co-founder of the SEO Meetup Hamburg since 2016, the largest monthly SEO event in Germany with almost 2,000 members.