Consectetur Adipisicing Elito • Invest in events that have the ability to draw significant number of overnight stays and international visitors • Leverage partnerships (e.g. Celebrate Ontario, TEMPP, BIAs, DMOs, corporate) • Leverage media and PR to become top of mind to consumers • Be on strategy and build the brand Principles for TPN Event Program
Consectetur Adipisicing Elito TPN Blockbuster Event Program • Support large scale blockbuster events with an operating budget of over $1M • National or international reputation that attracts significant media exposure with sufficient national and international prominence to draw tourists • Region-wide benefit (e.g. multiple locations across the region and/or large number of rooms required beyond the immediate vicinity) • Reaches our target audiences and markets • Builds the brand and leaves a legacy • Events in the shoulder season considered • Contingent on support from partners
Consectetur Adipisicing Elito TPN scoring grid Technical requirements Tourism development plan (comprehensive business plan, programing, tourism services) 15 Impact (attendance, overnight visitors, length of stay, gate, season) 25 Marketing plan (target segments and markets) 15 Organizational capacity to complete the project 5 Financial position 10 Budget (including confirmed commitments from other sources) 5 Community support (region-wide benefit) 5 Performance measures 5 Significant media attention 15 TOTAL 100
Consectetur Adipisicing Elito • Submit TPN application to [email protected] • Strategy & Development Committee reviews and makes recommendation to the Board • Board determines support Process
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