FROM OFF PEAK SEASONS/LESS WELL KNOWN LOCATIONS. 1 THE FIRST TABLE OF TOURISM MAXIMISING INCENTIVES ON A LARGER SCALE WHY HAVE WE NOT THOUGHT OF THIS BEFORE
visitor numbers during peak seasons and only in certain locations strains infrastructure and environment. Meanwhile other destinations that could use economic stimulus from tourism remain unknown.
▸ Identify key drivers in NZ tourism market: ▸ Data from existing and new sources: Stats NZ, TIA, Qrious, B2B merchants (see next page) ▸ Origin and proportion of domestic vs international tourists ▸ Destination preferences ▸ Sensitivity to price, timing, economy wide factors (slowdown for eg) ▸ Use incentives ($$$, discounts, gamified experiences/other network effects) to influence behaviour and encourage travel during off peak seasons and to less well known destinations
F&B operators, activity and transport operators (alignment of our incentives with B2B customers: we do well when they do well) - Groupon/Trademe/First Table/Zomato style commission-based model to incentivise visits during off peak seasons/to less well known destinations ▸Proof that this model works: https://nzbusiness.co.nz/news-items/otago’s-first- table-wins-rising-star ▸Retail/individual users: ▸Social media influencers to highlight less well known destinations ▸Advertising: ▸Google SEO, Adsense ▸Facebook, Instagram, Twitter, Snapchat ▸Gamify experience - social media / network based games, Facebook/Twitter badges 6
considering current environment: $35b ++ ▸ Our share of the market (see example on next slide for total international and domestic tourism spend * market penetration %) ▸ Commission of 2% per transaction through First Path software/website/platform 7
$350m = $7m revenue ▸ To be more accurate, see breakdown of spend by region: https://www.mbie.govt.nz/ immigration-and-tourism/tourism-research-and-data/tourism-data-releases/monthly-regional- tourism-estimates/latest-update/monthly-tourism-spend-grouped-by-region-and-country-of- origin/ 9
specific industries (eg F&B) ▸ Existing products only focus on discounts, vouchers/ coupons etc, but are not targeted at influencing behaviour using these incentives 12
Life programme - BNZ, ANZ, RPM Retail; Part of EY- sponsored Summer Innovators Scholarship Programme (UC Centre for Entrepreneurship) BCom/LLB, University of Canterbury 2016; Tax professional - 3 years at big 4 accounting firms; Admitted to the Bar/NZHC Future: Co-Founder TBC TBC Developers/ programmers to build interface TBC TBC TBC 13