devices, sensors ,camera, CPU, GPU RAM, Storage, A/V Decoders, Speakers - Moore’s Law is not applicable to battery capacity ...yet.. - Demand for more performance or less power consumption is driven by use cases Network Calls - Analytics, fetching big chunks of data frequently , data sync, ad networks Location and Sensors - Always on, highest accuracy , maximum rate Inefficient code - Bad data structures, useless complexity in code paths.