NuSkool_Investor_Deck_3.16.13.pdf

Transcript

1. REAL LIFE LEARNING Abran Maldonado, CEO and Founder Abran@Nuskool.com www.Nuskool.com Copyright Nuskool, Inc. 2011-2013
2. Abran Maldonado Gates Scholar Bill Gates Philanthropist Leaders for America's Future™ “Until we're educating every kid in a fantastic way, until every inner city is cleaned up, there is no shortage of things to do.” Bill Gates
3. Nearly 50% of HS dropouts leave because classes are not interesting or relevant to their lives The Problem
4. Engagement Learning The Root Cause
5. Entertainment Education The Solution
8. Grade: Tenth Subject: Science Genre: Video Games Sample Lesson Module
9. “NuSkool’s creative lessons keep students engaged and interested” “I like NuSkool’s contemporary combination of art, urban culture and education” “NuSkool offers current pop culture topics available for those of us that are "out of the teen loop"! “I like that the NuSkool lesson plans incorporate current events.” “NuSkool’s creative, interesting and innovative approach to learning incorporates student centered learning.” Teacher User Feedback
10. B.S.  -­‐  Media  Communica1ons M.A.  -­‐  Adolescent  Culture  Ed PhD.  -­‐  Urban  Educa1on Abran  Maldonado CEO/Founder Student Engagement Expert
11. George  Baburov PHP  Developer Sunny  Yoo UI  Art  Director Development  Support Technical Development
12. Education Content Development
13. Content Providers: Channel Partners
14. User Analytics November - March Unique Visitors: 2,145 Pageviews: 14,000 Avg. Visit Duration: 00:05:30 Returning Visitors Rate: 45% % Increase New Visits: 30%/month
15. Revenue Model: User Subscriptions Teachers Pay $9.99/month Districts Pay $1100-$2500/year Unlimited Access to Lesson Plans $1.9 Billion U.S. Teachers spend on Lesson Plans each year Each Teacher spends $538 per year on Lesson Plans 6.9 Million Total Prospective Users in US Market* *According to a study conducted by the National School Supply and Equipment Association *Sources: Bureau of Labor Statistics, National Center for Education Statistics
16. No other online platform offers ad supported content to be delivered as part of the K12 curriculum. Without the proper vetting of educators, schools will not trust brands to create their own content. Teachers trust the NuSkool model for delivering brand supported content that is both engaging and academically rigorous. “Movies, television, newspapers and magazines are in decline, putting pressure on media companies to find new areas of expansion...Education is emerging as an answer.” The Classroom as a Cash Cow, New York Times MARKET OPPORTUNITY SPONSORED CONTENT
17. Revenue Model: Sponsored Content Corporations Federal Agencies Media Brands Tobacco Prevention Curriculum Financial Literacy Curriculum Animation Curriculum Sponsors Pay $1,600/Lesson and Up
18. Contributors: Content Providers Media Producers Curriculum Writers $ $ $9.99 Month Market Opportunity Flow Chart Content Sponsors
19. The Innovation Zone (iZone) is a community of innovative New York City schools committed to personalizing learning via Ed Tech. By 2014, the iZone community will grow to 400 schools. User Adoption
20. Serving more than 40,000 district school students and more than 10,000 charter high school students. National coalition of 32 school districts in 21 states that serve more than 2.7 million students. Schoology today has nearly 1 Million users on the platform, across 18,000 schools. An EDesign initiative by
21. International Market Potential The international potential inherent in NuSkool exporting Western culture is tremendous. Teachers are signing up as far as Ireland, India, and Egypt, using NuSkool as a tool to improve their English language skills and assimilate their students to American culture. I am very interested in your work. I am the President of one of the largest teacher unions in Northern Ireland and I would be very interested in how you are able to inject creativity into your teaching education. - Diane, Ireland I took a look at your website and you seem to be doing wonderful work! I think that your website will be a great eye opener for our students and a new experience to us all. - Basma, Egypt
22. Fiscal  Year 2013 2014 2015 2016 2017 Users 5K 25K 50K 100K 200K Revenue $235K $3M $6M $12M $24M Expenses $750K $1.1M $1.3M $1.5M $2M EBITDA ($515K) $1.9M $4.7M $10.5M $22M Financial Overview $250,000 to Commercialize $800,000 Full Seed Round $1.1M Follow-on Round in 12-18 Months
23. General and Administrative Host Server Acting CFO and Accounting Closing Costs Merchant Account Office Space Payroll Taxes and Benefits Total G&A $124,000 Product Development Freelance Content Development Product Manager Software Development (CTO) UI/UX Design Asst. Programmer Staff Training Chief Content Editor Common Core Standard Integration Learning Management System API Integration Media Visual Content Generation F/T STEM Editor F/T Literacy Editor Total Prod Development $326,000 Sales and Marketing Edu Conferences, Travel and Lodging Biz Development PR Marketing - Viral / Traditional F/T Director of Media Partnerships / Entertainment Media Liaison Total Sales and Marketing $350,000 TOTAL RAISE $800,000
24. Phase I : Q1-Q2 2013 Close $800K Seed Round Rollout UI Redesign Launch marketing campaign Secure channel partnerships Add Common Core Standards Add NextGenScience Standards NuSkool offers teachers Pop Culture lesson plans to make learning fun and engaging for students. Target Market: Teachers, Districts, Brands Revenue Model: Subscription, Sponsored Content Looking to Raise: $250,000 Phase II : Q3-Q4 2013 Build Student user LMS interface Generate media content Partner with media outlets
25. REAL LIFE LEARNING... Tel. 201-336-2434 Contact: Abran Maldonado Em. Abran@nuskool.com Url: www.nuskool.com Twitter: @nuskoolofficial Angel List: http://angel.co/nuskool Gust: http://gust.com/c/nuskool