re-seo

Gifu WordPress Meetup #7 にて登壇した資料です。素人の自分がSEOについて学習した内容でお話します。間違っている部分もあると思われますので、最終的にはご自身で調べてもらう形でご利用ください。

ほとんど何も知らない方には導入としては使っていただけるかと思います。

Transcript

1. PMFJOEFTJHODPN
   
   
   
   !0MFJO@KQ 4&0ʢ࠶ʣೖ໳ ೥݄೔ʢ౔ʣ
   (JGV
   8PSE1SFTT
   .FFUVQ
   
2. PMFJOEFTJHODPN
   
   
   
   !0MFJO@KQ (JGV
   8PSE1SFTT
   .FFUVQ
    ࣗݾ঺հ
3. PMFJOEFTJHODPN
   
   
   
   !0MFJO@KQ (JGV
   8PSE1SFTT
   .FFUVQ
    ٱ໺
   ߊ࢘ʢ͘ͷ
   ͜͏͡ʣ w ϑϦʔϥϯε8FC੍࡞ऀ!ذෞࢢʢओ෉ۀଟΊʣ
   w 4&0ઐ໳ͷਓͰ͸ͳ͍ɺͨͩͷ8FC԰Ͱ͢ɻ
   w ݩάϥϑΟοΫσβΠφʔʢࡶࢽ޿ࠂެڞϙελʔͳͲ
   w 8FC͸ಠֶɹ8PSE1SFTTྺ͸೥Ҏ্
   w 0MFJO1SFTTγϦʔζͰ8PSE1SFTTςʔϚͷൢച४උத
   4&0ઐ໳ՈͰ͸͋Γ·ͤΜ
4. PMFJOEFTJHODPN
   
   
   
   !0MFJO@KQ (JGV
   8PSE1SFTT
   .FFUVQ
    8PSE1SFTTίϛϡχςΟͰ͸
   Կͯ͠Δͷʁ
5. PMFJOEFTJHODPN
   
   
   
   !0MFJO@KQ (JGV
   8PSE1SFTT
   .FFUVQ
    w .FFUVQ
   0SHBOJ[FSʢ(JGV
   8PSE1SFTT
   .FFUVQӡӦʣ
   w 5SBOTMBUJPO
   $POUSJCVUPSʢ81೔ຊޠ຋༁౳ʹڠྗʣ
   w 5IFNF
   %FWFMPQFSʢެࣜσΟϨΫτϦʹςʔϚܝࡌʣ https://profiles.wordpress.org/olein
6. PMFJOEFTJHODPN
   
   
   
   !0MFJO@KQ (JGV
   8PSE1SFTT
   .FFUVQ
   
7. PMFJOEFTJHODPN
   
   
   
   !0MFJO@KQ (JGV
   8PSE1SFTT
   .FFUVQ
   
8. PMFJOEFTJHODPN
   
   
   
   !0MFJO@KQ ΞδΣϯμ
   
     4&0ͷجຊ
    ϚΠφεධՁΛճආ͢ΔͨΊͷखஈ
    ϓϥεධՁΛॏͶΔͨΊͷखஈ
    αΠτߏ଄ͱϦϯΫߏ଄
    ηϚϯςΟοΫϚʔΫΞοϓ
    αΠτߴ଎Խ
9. PMFJOEFTJHODPN
   
   
   
   !0MFJO@KQ ΞδΣϯμ
   
     )5514ԽɾϞόΠϧରԠ
    ίϯςϯπ4&0
    ֎෦ࢪࡦ
    ·ͱΊ
10. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ࢀߟਤॻ ݱ৔ͷϓϩ͔ΒֶͿ
    
    4&0ٕज़όΠϒϧ ͍ͪ͹Μ΍͍͞͠
    ৽͍͠4&0ͷڭຊ ࠷৽4&0׬શରࡦ
    ੒ޭͷࢦೆॻ
11. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 4&0ͷجຊ
12. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 4&0ͱ͸ w 4FBSDI
    &OHJOF
    0QUJNJ[BUJPO
    ͷུ
    w ೔ຊޠ༁Ͱ͸ʮݕࡧΤϯδϯ࠷దԽʯͱݴΘΕΔ
13. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 4&0 ʺ ݕࡧॱҐΛ্͛ΔͨΊͷ΋ͷ
14. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 4&0ͱ͸
    ݕࡧΤϯδϯͷ޲͜͏ଆʹ͍Δ๚໰ऀͷ
    χʔζʹԠ͑Δ঎ࡐ΍αʔϏεΛ༻ҙͯ͠
    ࢖͍΍͍͢αΠτʹ͍ͯ͘͜͠ͱ
15. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ݕࡧΤϯδϯͷ޲͜͏ଆʹ͍Δ๚໰ऀ ੍࡞ऀɾ։ൃऀ ӡӦऀɾ؅ཧऀ ๚໰ऀ
16. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ࣗવݕࡧ͔ΒͷྲྀೖϢʔβʔ w ʮϓογϡܕʯ͸৘ใఏڙଆ͕ܾΊͨλΠϛϯάͰϢʔβʔ ʹ৘ใΛ༩͑Δ
    w ʮϓϧܕʯ͸ಛఆͷίϯςϯπΛ༻ҙ͓͍ͯͯ͠ɺ৘ใ͕ ཉ͍͠ͱײͨ͡ϢʔβʔΛҾ͖دͤΔ ʮϓϧܕʯͰू٬ͨ͠Ϣʔβʔ͸ɺ
    طʹχʔζΛ࣋ͬͯೳಈతʹߦಈ͍ͯ͠Δ͜ͱ͕ଟ͍ͷͰɺ
    ঎඼ߪೖ΍αʔϏεਃ͠ࠐΈͷՄೳੑ͕ߴ͍
17. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϗʔϜϖʔδ͸
    ϓϧܕͷϢʔβʔʹΞϓϩʔν͢Δ
    ༏Εͨํ๏
18. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ࢿ࢈ͱͳΔ4&0 w ޿ࠂʹ௞ିܕ
 ˠ
    අ༻ࢧ෷͍ΛࢭΊΔͱޮՌ͸θϩ
    w 4&0ʹ࣋ͪՈܕ
 ˠ
    ग़དྷ্͕Δ·Ͱ͸අ༻͕ൃੜ͢Δ͕ɺ׬੒ޙ͸4&0Λ ࢪͨ͠8FCαΠτΛॴ࣋͠ଓ͚Δ͜ͱ͕Ͱ͖Δ
 ˠ
    ໰୊͕ൃੜ͢Δ৔߹΋͋Δʢ࢓༷΍ΞϧΰϦζϜͷม Խʣ
 ˠ
    ఆظతͳϝϯςφϯε΍ϦχϡʔΞϧʢϦϑΥʔϜʣ Λߦ͑͹ޮՌ͸࣋ଓ
19. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ r(PPHMFڞಉ૑ۀऀ
    -BSSZ
    1BHFࢯ
    IUUQTXXXHPPHMFDPNJOUMKBTFBSDIIPXTFBSDIXPSLTSFTQPOTFT l׬ᘳͳݕࡧΤϯδϯͱ͸ɺϢʔβʔͷҙਤΛਖ਼֬ʹ೺Ѳ͠ɺ ϢʔβʔͷχʔζʹҰக͢Δ΋ͷΛฦ͢ΤϯδϯͰ͋Δɻz (PPHMFͷཧ೦ͱ4&0
20. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϢʔβʔͷҙਤΛਖ਼֬ʹ೺Ѳ
    ˣ
    λʔήοτͷ૝ఆ w Ϣʔβʔ͕ͲͷΑ͏ͳҙਤͰݕࡧ͍ͯ͠Δͷ͔
    w ͲͷΑ͏ͳχʔζΛ΋͍ͬͯΔͷ͔
21. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϢʔβʔͷχʔζʹҰக͢Δ΋ͷ
    ˣ
    ίϯςϯπͷ࡞੒ w Ϣʔβʔ͕ٻΊ͍ͯΔίϯςϯπΛఏڙ͢Δ
    w ଟ͘͸Ұํతʹ఻͍͑ͨ৘ใΛܝࡌ͍ͯ͠Δ͚ͩ
22. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ฦ͢
    ˣ
    ίϯςϯπͷՁ஋Λ఻͑Δࢪࡦ w ίϯςϯπͷՁ஋Λ఻͑ͯ(PPHMFʹධՁ͞ΕΔ
    w αΠτߏ଄
    
    ద੾ͳϚʔΫΞοϓ
    ͳͲͳͲ
23. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ (PPHMFͷධՁཁૉʢ಺෦ʣ w UJUMFNFUB
    EFTDSJQUJPOͷهड़͕ద੾͔
    w 9.-αΠτϚοϓͷ࡞੒
    w ߏ଄ԽϚʔΫΞοϓʹରԠ͍ͯ͠Δ͔
    w දࣔ଎౓͸े෼ʹߴ଎͔
    w ϞόΠϧϑϨϯυϦʔ͔
    w ίϯςϯπ͕ϢʔβʔͷχʔζΛຬ͍ͨͯ͠Δ͔
    ͳͲ
24. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ (PPHMFͷධՁཁૉʢ֎෦ʣ w ଞαΠτ͔ΒͷϦϯΫ΍Ҿ༻ʢαΠςʔγϣϯʣ
    w ιʔγϟϧϝσΟΞରԠ
    ͳͲͳͲ
25. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϞχλϦϯάͷඞཁੑ w ͨͩͨͩࢪࡦΛ࣮ࢪ͢Ε͹ྑ͍Θ͚Ͱ͸ͳ͍
    w ݱঢ়ͷ໰୊ΛνΣοΫɾࢪࡦͷޮՌଌఆ͢Δඞཁ͕͋Δ
    w (PPHMF
    4FBSDI
    $POTPMF
    ͷಋೖ
26. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 4&0ࢪࡦͷॱং  ϚΠφε͔Βθϩʹ͢Δ4&0ʢεύϜධՁ΍ΤϥʔରԠʣ
     θϩ͔Βϓϥεʹ͢Δ4&0
27. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϚΠφεධՁΛճආ͢ΔͨΊͷࢪࡦ
28. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϚΠφεධՁΛճආ͢ΔͨΊͷࢪࡦ w ̍ͭͷϖʔδʹ̍ͭͷ63-
    w ΤϥʔΛى͜͞ͳ͍
    w εύϜͱ൑அ͞Εͳ͍Α͏ʹ͢Δ
29. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ̍ͭͷϖʔδʹ̍ͭͷ63-
30. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ̍ͭͷϖʔδʹ̍ͭͷ63- w ී௨ʹ8PSE1SFTTΛ࢖͍ͬͯͨΒى͜Γಘͳ͍
    w Α͋͘Δͷ͕঎඼΍৘ใͳͲΛݕࡧͰ͖ΔΑ͏ͳ&$αΠ τ΍৘ใαΠτ
    w ̍จࣈͰ΋ҧ͍ͬͯΕ͹ྑ͍
31. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ Α͋͘Δྫ w ৘ใΛݕࡧͨ݁͠ՌҰཡͷϖʔδͷ63-͕
 ˠ
    IUUQTTBNQMFDPNTFBSDIQIQ
    վળํ๏ͱͯ͠͸ʜ
    ੩త63-
 ˠ
    IUUQTTBNQMFDPNNFOTUPQTUTIJSU
    ಈత63-
 ˠ
    IUUQTTBNQMFDPNTFBSDIQIQ HFOEFSNFOTDBUFHPSZUPQTQSPEVDUUTIJSU
32. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 63-͕ॏෳ͢ΔσϝϦοτ w ධՁ͕෼ࢄ͢Δ
 ˠ
    ʹඃϦϯΫ͕෼ࢄ͞ΕΔ
    w ΫϩʔϥϏϦςΟ͕Լ͕Δ
 ˠ
    ෳ਺ͷ63-͕ଘࡏ͢ΔͱΫϩʔϧ͢Δ63-΋ଟ͘ͳΔ ͷͰ࣌ؒΛཁ͢Δ͜ͱʹͳΔ
    w τϥοΩϯάɾ෼ੳɾղੳ͕͠೉͘ͳΔ
 ˠ
    4&0ʹ௚઀ؔ܎͸ͳ͍͕ɺಛఆͷίϯςϯπΛτϥο Ωϯά͠೉͘ͳ͘
33. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 63-ॏෳ͸ανίͰ֬ೝ
34. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ରॲ๏  ॏෳίϯςϯπΛൃݟ
     ਖ਼نϖʔδΛܾΊΔ
     ϦμΠϨΫτ
    PS
    DBOPOJDBMઃఆ
35. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ଞʹ͸ w UJUMFEFTDSJQUJPOΛશϖʔδಉ͡ʹ͠ͳ͍
    w ϖʔδωʔγϣϯ
 ˠ
    63-ͷ؅ཧ
 ɹTBNQMFDPNMJTU QBHF@JE
    ˠ
    0,
 ɹTBNQMFDPNMJTUQBHJOBUJPOQIQ
    ˠ
    /(
    w SFMlQSFWz
    
    SFMlOFYUz
    ͷઃఆ
36. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ΤϥʔΛى͜͞ͳ͍
37. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ରԠ͢Δ΂͖Τϥʔ w ࣗαΠτͷΤϥʔ
 ˠ
    ࣗαΠτͳͷͰΤϥʔΛࣗ෼ͰղܾͰ͖Δ
    w ֎෦αΠτͷΤϥʔ
 ˠ
    ֎෦αΠτͷΤϥʔ͸मਖ਼Ͱ͖ͳ͍
 ˠ
    ϦϯΫͷมߋɾ࡟আͰରԠ͢Δ
38. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ Τϥʔͷछྨ YY 4VDDFTTʢ੒ޭʣ YY 3FEJSFDUJPOʢϦμΠϨΫγϣϯʣ YY $MJFOU
    &SSPSʢΫϥΠΞϯτΤϥʔʣ YY
    4FSWFS
    &SSPSʢαʔόʔΤϥʔʣ Τϥʔ͸4FBSDI
    $POTPMFͰ֬ೝͰ͖·͢
39. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ Τϥʔʹରͯ͠Ͱ͖Δ͜ͱ w ϖʔδͷ࡞੒
 ˠ
    ໎ͬͨϢʔβʔ͕౸ண͢ΔϖʔδͳͷͰɺϢʔβʔϑ ϨϯυϦʔͳઃܭΛ৺͕͚Δඞཁ͕͋Δ
    w ֎෦ϦϯΫ੾ΕνΣοΫ
 ˠ
    8̏$ϦϯΫνΣοΧʔ
    ͳͲΛ࢖ͬͯఆظతʹௐ΂Δ
40. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ εύϜͱ൑அ͞Εͳ͍Α͏ʹ͢Δ
41. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ εύϜͱ൑அ͞ΕΔେ͖ͳཁҼ w Ձ஋ͷ௿͍ίϯςϯπ
    w ࣭ͷ௿͍ඃϦϯΫ
    w Ϋϩʔϥ΁ͷِ૷ߦҝ
42. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ Ձ஋ͷ௿͍ίϯςϯπ w ίϐʔίϯςϯπɺϛϥʔαΠτ
    w ࣗಈੜ੒ίϯςϯπ
    w Ωʔϫʔυͷ٧ΊࠐΈ
    w ޿ࠂ͕ϝΠϯͰߏ੒͞Εͨίϯςϯπ
43. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ࣭ͷ௿͍ඃϦϯΫ w Ձ஋͕௿͍ͱ൑அ͞Εͨϖʔδ͔ΒͷϦϯΫ
    w ແؔ܎ͳίϯςϯπ͔ΒͷϦϯΫ
    w ͓ۚΛࢧ෷ͬͯಘͨϦϯΫ
44. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ɹΫϩʔϥʔ΁ͷِ૷ߦҝ w Ӆ͠ςΩετ
    w Ӆ͠ϦϯΫ
    w ΫϩʔΩϯά
45. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ Ӆ͠ςΩετɾӅ͠ϦϯΫ w എܠ৭ͱಉ৭ͷจࣈ৭
    w ը૾ͷഎޙʹ഑ஔ
    w ը໘֎ʹ഑ஔ
    w จࣈͷେ͖͞Λ̌ʹ͢Δ
    w JNHλάͷBMUଐੑʹը૾ͱ͸ແؔ܎ͳΩʔϫʔυઃఆ
    w খ͞ͳ̍จࣈ΍ը૾ΛϦϯΫʹ͢Δ
46. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ΫϩʔΩϯά w Ϣʔβʔͱ(PPHMFCPUʹରͯ͠ɺͦΕͧΕҟͳΔίϯςϯ πɺ·ͨ͸63-Λදࣔ͢Δ͜ͱ
    w Ϣʔβʔʹ͸௨ৗͷϖʔδΛදࣔͤ͞Δ
 ˠ
    (PPHMFCPUʹ͸ରࡦΩʔϫʔυΛ٧ΊࠐΜͩϖʔδΛ ฦ͢ͳͲ
47. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϓϥεධՁΛॏͶΔͨΊͷखஈ
48. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ αΠτߏ଄ͱϦϯΫߏ଄
49. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ αΠτߏ଄ͱ͸ w 8FCαΠτͷ಺༰Λ෼ྨͯ͠֊૚ߏ଄Ͱ੔ཧͨ͠΋ͷ
    w ೖΕࢠʹͨ͠Γ೚ҙͷϑΥϧμΛ࡞ͬͨΓͱ͍ͬͨ۩߹Ͱɺ 1$ͳͲͷϑΥϧμ֊૚ͱࣅ͍ͯΔ
50. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ੔ཧ͞ΕͨαΠτߏ଄ྫ ϑΝογϣϯ௨ൢ τοϓε Ξ΢λʔ ύϯπ εʔπ খ෺ 5γϟπ γϟπϒϥ΢ε ϙϩγϟπ χοτ ϕετ
51. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ Ϣʔβʔ໨ઢͷߏ଄ઃܭΛ͢Δ w 8)"5πϦʔ
 ˠ
    ௖఺ʹಛఆΧςΰϦʔΛ഑ͯ͠ࡉ෼Խ͍ͯ͘͠
    w 8):πϦʔ
 ˠ
    ղܾ͍ͨ͠໰୊Λ௖఺ͱͯ͠ɺ໰୊͕ى͖͍ͯΔݪҼ Λ෼ྨ͍ͯ͘͠
    w )08πϦʔ
 ˠ
    ໨ඪ΍໨తΛ௖఺ͱ͠ɺͦͷखஈ΍ϓϩηεΛ෼ྨ͠ ͍͍ͯ͘
52. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϦϯΫߏ଄ͷ஫ҙ఺ w Ϣʔβʔͱ63-ͷ઀఺
 ˠ
    4/4Ͱڞ༗͞ΕͨࡍͷΞϯΧʔϦϯΫςΩετ
 ˠ
    8FCϒϥ΢βͷΞυϨεόʔ
    w ݕࡧॱҐ΁༩͑ΔӨڹ
 ˠ
    ίϯςϯπʹؔ࿈͢Δ୯ޠΛར༻͢Δ͜ͱ͸༗ӹ
 ˠ
    ެࣜʹʮ63-ʹΩʔϫʔυΛೖΕΔ͜ͱ͸ݕࡧॱҐʹ ͱͬͯͱͯ΋খ͞ͳཁૉʯͱड़΂ΒΕ͍ͯΔɻ
 ˠ
    େ͖ͳ4&0ޮՌ͕ظ଴Ͱ͖ΔΘ͚Ͱ͸ͳ͍ɻ
53. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ೔ຊޠ63-ʹ͍ͭͯ w 8PSE1SFTTͰ͸ɺύʔϚϦϯΫઃఆʹͯQPTUOBNFͰ ઃఆͰ͖Δ
    w ೔ຊਓϢʔβʔʹ͸Θ͔Γ΍͘͢ޮՌత
    w ݕࡧΤϯδϯ͔ΒͷධՁ͸೔ຊޠͱӳޠͰࠩ͸ͳ͍
    w Τϯίʔυ͞Εͨ৔߹ҙຯෆ໌ͳ௕͍จࣈྻʹͳΔ
 ˠ
    ʮϦϯΫߏ଄ʯΛΤϯίʔυ͢Δͱ ʮFBBFCFBGFBCF BʯͱͳΔ
54. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ αΠτ಺ϦϯΫ w શͯͷϖʔδΛ૒ํ޲ͷϦϯΫͰܨ͛Δ
    w ؔ࿈͢ΔϖʔδʹϦϯΫΛுΔ
    w ৗʹτοϓϖʔδɺ࠷্ҐΧςΰϦ΁ͷϦϯΫΛுΔ
    8PSE1SFTTͳΒ؆୯ʹ࢓૊ΈΛ࡞ΕΔ
    ϝΠϯφϏήʔγϣϯ͸ͪΌΜͱߟ͑Α͏
55. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ηϚϯςΟοΫϚʔΫΞοϓ
56. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ηϚϯςΟοΫϚʔΫΞοϓͱ͸ w σʔλʢίϯςϯπʣΛίϯϐϡʔλͰ΋ཧղͰ͖Δܗ Ͱهड़͢Δ͜ͱ
    w ೥ʹ͢Ͱʹఏএ͞Ε͍ͯΔ
    w ߏ଄Խλά
 ˠ
    )5.-ͷΈͰར༻Մೳ
    w ߏ଄ԽϚʔΫΞοϓ
 ˠ
    ձࣾ৘ใ΍঎඼৘ใͳͲͷҙຯΛ෇༩͢Δ΋ͷ
57. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ߏ଄Խλά w TFDUJPO
    w BSUJDMF
    w BTJEF
    w OBW
    w IFBEFS
    w GPPUFS
58. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ BSUJDMFͱTFDUJPO BSUJDMF BSUJDMF TFDUJPO TFDUJPO TFDUJPO TFDUJPO TFDUJPO TFDUJPO BSUJDMF BSUJDMF BSUJDMF BSUJDMF ̍ͭͷهࣄͷத هࣄҰཡͷத
59. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ߏ଄ԽϚʔΫΞοϓ w ʮߏ଄Խλάʯ͸ʮจষͷ·ͱ·ΓʹҙຯΛ෇༩͢Δʯ
    w ʮߏ଄ԽϚʔΫΞοϓʯ͸ʮཁૉʹҙຯΛ෇༩͢Δʯ
60. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϦονϦβϧτ
61. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ φϨοδύωϧ
62. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ߏ଄ԽϚʔΫΞοϓͷ̏ܗࣜ TDIFNBPSHʹΑͬͯఆΊΒΕɺ͔ͭ(PPHMF͕αϙʔτͯ͠ ͍Δํ๏͸ҎԼ
    w .JDSPEBUB
    w 3%'B
    -JUF
    w +40/-% IUUQTTDIFNBPSH
63. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ .JDSPEBUB w )5.-͔Β௥Ճ͞ΕTDIFNBPSH͕࠷ॳʹ࢓༷౷Ұͨ͠ ϚʔΫΞοϓํ๏
    w Αͬͯɺଟ͘ͷ΢ΣϒαΠτͰීٴ͍ͯ͠Δ
    w JUFNTDPQFଐੑɹJUFNUZQFଐੑɹJUFNQSPQଐੑ
64. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 3%'B
    -JUF w 3FTPVSDF
    %FTDSJQUJPO
    'SBNFXPSLʢ3%'ʣ͸೥ʹ 8$ʹͯن֨Խ
    w ࢓༷͕ෳࡶͩͬͨͷͰ؆ૉԽͯ͠.JDSPEBUBܗࣜʹࣅͤͨ ΋ͷ͕3%'B
    -JUF
    w WPDBCଐੑɹUZQFPGଐੑɹQSPQFSUZଐੑ
65. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ +40/-% w +40/
    -JOLFE%BUBͷུ
    w +40/ܗࣜʹҙຯ෇͚ػೳΛ෇༩ͨ͠΋ͷ
    w .JDSPEBUBͱൺֱͯ͠ίϯϐϡʔλ͕ಡΈऔΓ΍͍͢ܗࣜ
66. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ߴ଎Խ
67. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ߴ଎Խͱ཭୤཰ w αΠτͷදࣔ·ͰʹඵҎ্͔͔ΔͱҎ্ͷ཭୤
    w ද͕ࣔඵ஗ΕΔ͝ͱʹίϯόʔδϣϯ཰͸ݮগ
    w ಡΈࠐΈ͕ඵ͔ΒඵʹͳΔͱ௚ؼ཰͸্ঢ
    w ಡΈࠐΈ͕ඵ͔ΒඵʹͳΔͱ௚ؼ཰͸্ঢ
    w ಡΈࠐΈ͕ඵ͔ΒඵʹͳΔͱ௚ؼ཰͸্ঢ
    w ಡΈࠐΈ͕ඵ͔ΒඵʹͳΔͱ௚ؼ཰͸্ঢ
68. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ Ϧϐʔτ཰ w ͸ύϑΥʔϚϯεʹෆຬΛ࣋ͬͨαΠτΛ࠶ͼར༻ ͨ͘͠ͳ͍ͱײ͍ͯ͡Δ
    w ௨ൢαΠτར༻ऀͷ͕ϖʔδͷදࣔ଎౓Λॏࢹ͍ͯ͠ Δ
69. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 8PSE1SFTTͷߴ଎Խ  αʔόʔબ୒
     ը૾αΠζɾ༰ྔͷ࠷దԽ
     ςʔϚબ୒
     ΩϟογϡܥϓϥάΠϯͷར༻ʢ஫ҙඞཁʣ
70. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ֬ೝํ๏ w 1BHF4QFFE
    *OTJHIUT
 ˠ
    IUUQTEFWFMPQFSTHPPHMFDPNTQFFEQBHFTQFFEJOTJHIUT IMKB
71. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ )5514ԽɾϞόΠϧରԠ
72. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ )5514Խͷҙٛ w )5514Խ͸ϥϯΩϯάཁҼͰ΋͋ΔͷͰݕࡧॱҐ޲্ʹ ܨ͕Δ
    w Ϣʔβʔʹ҆৺ײΛఏڙͰ͖Δ
    w දࣔ଎౓ߴ଎Խ͕ݟࠐΊΔ)5514Λར༻Ͱ͖Δ
    ࣮૷ํ๏͸֤αʔϏεɾϨϯλϧαʔόʔΛࢀর
73. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϞόΠϧ΁ͷରԠ w ଟ͘ͷ΢ΣϒαΠτͰ͸1$ΑΓ΋ϞόΠϧΞΫηεͷํ ͕ଟ͘ͳͬͯ੾ΔͷͰ͸ͳ͍͔
    w (PPHMFͷࢪͨ͠࠷దԽ
 ˠ
    ϞόΠϧϑϨϯυϦʔΞοϓσʔτ
 ˠ
    ϞόΠϧϑΝʔετΠϯσοΫεʢ.'*ʣ
74. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϞόΠϧϑϨϯυϦʔΞοϓσʔτ w ೥݄̐೔͔Β࣮ߦ
    w ϞόΠϧ୺຤ͰಡΈ΍͘͢࢖͍΍͍͢ϖʔδͷܝࡌॱҐͷධՁΛ ߴΊΔΞϧΰϦζϜ
    w λοϓ΍ζʔϜͳͲΛ͠ͳͯ͘΋ಡΈ΍͍͢
    w λοϓྖҬͷײ͕֮ద੾
    w ࠶ੜͰ͖ͳ͍ίϯςϯπؚ͕·Εͯͳ͍
    w ԣํ޲΁ͷεΫϩʔϧ͕ൃੜ͠ͳ͍
    w ͜ͷ࣌఺Ͱ͸ϞόΠϧݕࡧ࣌ͷΈʹؔ܎͢ΔΞϧΰϦζϜͰͨ͠
75. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϞόΠϧϑΝʔετΠϯσοΫε w ೥݄͔ΒϖʔδͷධՁର৅Λ1$ϖʔδ͔ΒϞόΠ ϧϖʔδ΁Ҡߦ
    w ϞόΠϧαΠτΛධՁ࣠ͷج४ʢ1$αΠτ͸ηΧϯμϦ
    w 1$൛ͷΈͷαΠτ͸1$൛ΛΠϯσοΫεͯ͠ධՁ
76. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ஫ҙ఺ w ϞόΠϧαΠτΛ༻ҙͯ͠΋ϞόΠϧϑϨϯυϦʔͰͳ͚ Ε͹ɺϞόΠϧݕࡧ͚ͩͰͳ͘1$ݕࡧͰ΋ݕࡧॱҐʹѱ ӨڹΛٴ΅͢
    ϞόΠϧϑϨϯυϦʔͳϞόΠϧαΠτΛ࡞੒͢Δ͜ͱ͕
 ඞཁෆՄܽͱͳ͍ͬͯΔ
77. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϞόΠϧϑϨϯυϦʔྫ w ϑΥϯταΠζ͸QYʙQYఔ౓
    w ߦؒ͸ఔ౓͸֬อʢFNͱ͔FNͰࢦఆ͢Δͱָʣ
    w (PPHMFͷਪ঑͢ΔϘλϯͷλοϓྖҬ͸QY࢛ํ Ϙλϯ Ϙλϯ QY QY QY QY
78. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ݕূɾ֬ೝํ๏ w ϞόΠϧϑϨϯυϦʔςετπʔϧ
 ˠ
    IUUQTTFBSDIHPPHMFDPNUFTUNPCJMFGSJFOEMZ
    w 4FBSDI
    $POTPMF
 ˠ
    Τϥʔ͕ൃੜ͢Δͱڭ͑ͯ͘ΕΔ
    w $ISPNF
    %FW5PPM
 ˠ
    खܰʹ6"Λ੾Γସ͑ͨΓը໘෯Λ੾Γସ͑ͨΓͯ֬͠ ೝͰ͖Δ
79. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ίϯςϯπ4&0
80. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ίϯςϯπ4&0ͱ͸ w ϢʔβʔχʔζʹԠͯ͡৽نίϯςϯπΛ࡞੒͠ɺطଘί ϯςϯπΛमਖ਼͢Δ͜ͱ
    w ϢʔβʔͷχʔζʹԠ͑Δʹ(PPHMFʹධՁ͞ΕΔίϯς ϯπ
81. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ݕࡧ඼࣭ධՁΨΠυϥΠϯ IUUQTTUBUJDHPPHMFVTFSDPOUFOUDPNNFEJBXXXHPPHMFDPNKBJOUMKB@"--JOTJEFTFBSDI IPXTFBSDIXPSLTBTTFUTTFBSDIRVBMJUZFWBMVBUPSHVJEFMJOFTQEG
    w ίϯςϯπͷྑ͠ѱ͠Λ൑அ͢ΔͨΊʹඞཁͳ৘ใ͕ه ࡌ͞Ε͍ͯΔ
    w 1BHF
    2VBMJUZධՁʢϖʔδͷ඼࣭ʣ
    w /FFET
    .FUධՁʢϢʔβʔχʔζͱͷҰகʣ
    w ্ه૒ํͰߴ͍ධՁΛड͚Δඞཁ͕͋Δ
82. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ 1BHF
    2VBMJUZධՁ w ઐ໳஌ࣝɾݖҖɾ৴པੑ
 ˠ
    ઐ໳ੑɾݖҖ౓ͳͲϦϯΫ΍ίϯςϯπ͔Β൑அ
    w ϝΠϯίϯςϯπͷ࣭ͱྔ
 ˠ
    Ϣʔβʔʹඞཁͳ৘ใΛͪΌΜͱܝࡌ͢Δ
    w 8FCαΠτͷ৘ใͱ੹೚ͷॴࡏ
 ˠ
    ίϯςϯπ੍࡞ऀɾαΠτӡӦऀΛ໌֬ʹ
    w 8FCαΠτͷධՁ
 ˠ
    ϦϯΫ͚ͩͰͳ͘αΠςʔγϣϯ΋ධՁ
83. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ϖʔδ඼࣭ͷධՁͷࢀߟ https://webmaster-ja.googleblog.com/2012/09/more-guidance-on-building-high-quality.html
84. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ /FFET
    .FUධՁ w ϢʔβʔͷχʔζΛਖ਼͘͠೺Ѳͯ͠ద੾ͳίϯςϯπΛ (PPHMF͸දࣔ͠ͳͯ͘͸ͳΒͳ͍
    w ݕࡧΫΤϦ͔ΒϢʔβʔχʔζΛਪଌͯ͠ɺҰக౓ΛධՁ ͠ɺݕࡧ݁Ռʹදࣔ͢ΔϖʔδΛܾΊΔ
    ˡ
    /FFET
    .FU
    w ϞόΠϧϢʔβʔͱͷҰக౓ΛධՁ͢Δ
 ʹ
    ϞόΠϧݕࡧ͕ݕࡧશମͷա൒Λ઎ΊΔͨΊ
85. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ௿͍/FFET
    .FUධՁΛड͚Δཧ༝ w ͦ΋ͦ΋ίϯςϯπ੍࡞࣌ʹϢʔβʔχʔζ͸ߟྀ͞Εͯ ͍Δ͸ͣͳͷͰɺίϯςϯπ੍࡞Ҏ֎ͷ෦෼ͰධՁΛམͱ ͢͜ͱ͕ଟ͍
    w ϞόΠϧදࣔͰͷσβΠϯ่Ε
    w Τϥʔϖʔδ
86. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ֎෦ࢪࡦ
87. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ֎෦ࢪࡦͷධՁ w ੲ͸֎෦ϦϯΫ͕ධՁཁૉͱͯ͠઎ΊΔׂ߹͕ߴ͔ͬͨ
    w ࣗવݴޠॲཧΞϧΰϦζϜͷൃୡʹΑͬͯɺ಺෦ίϯςϯ πͷධՁ੍౓্͕͕ͬͨ
    w ඃϦϯΫͷޮՌ͸খ͘͞ͳ͖͍ͬͯͯΔͱࢥΘΕΔ
    w ͔͠͠ɺґવͱͯ͠ඃϦϯΫ͸ॏཁͳධՁ߲໨Ͱ͋Δ
88. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ r+PIO
    .VFMMFS
     l͸͖ͬΓݴ͏ͱɺ
    ඃϦϯΫ͕ͳ͍ͱ্Ґදࣔ͸ࠔ೉Ͱ͢ɻ
    ཧ۶Ͱ͸ՄೳͰ͕͢ɺ
    ڝ߹αΠτ͕͍Δͱ࣮ࡍ͸͘͢͝೉͍͠Ͱ͠ΐ͏ɻz
89. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ̎ͭͷ֎෦ཁૉ w ඃϦϯΫ
 ˠ
    ֎෦αΠτ͔ΒBཁૉͰϦϯΫΛड͚Δ͜ͱ
    w αΠςʔγϣϯ
 ˠ
    SFMOPGPMMPXͰBཁૉϦϯΫͰ͸ͳ͍ݴٴͷ͜ͱ
90. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ඃϦϯΫ w ϦϯΫݩͷϖʔδධՁʢϖʔδϥϯΫʣ
    w ϦϯΫݩϖʔδͰͷϦϯΫܝࡌঢ়گ
 ˠ
    ΞϯΧʔςΩετͷαΠζɾ৭ɾॻࣜʢCPMEJUBMJDʣ
 ˠ
    ग़ݱҐஔ
 ˠ
    ΞϯΧʔςΩετͷ୯ޠ਺
 ˠ
    ϦϯΫͷ঎༻౓ʢΞϑΟϦΤΠτͳͲʣ
    w ϦϯΫݩͱϦϯΫઌͷίϯςϯπͷؔ࿈ੑ
    w ϦϯΫ͕ுΒΕ͔ͯΒͷܦա࣌ؒʢϦϯΫΤΠδʣ
91. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ αΠςʔγϣϯ w OPGPMMPX͕෇༩͞Ε͍ͯΔඃϦϯΫ΍BཁૉͷϦϯΫͰ͸ ͳ͍ݴٴͳͲɺ҉ࣔతʹҾ༻͞Εͨ֎෦ཁૉͷ͜ͱ
    w ϒϥϯυ໊ʢձ໊ࣾɺαʔϏε໊ɺళฮ໊ͳͲʣ
    w ॅॴɺి࿩൪߸
    w BཁૉͰ͸ͳ͘ςΩετͰهࡌ͞Εͨ63-
92. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ඃϦϯΫΛಘΔͨΊͷํ๏ w Ϣʔβʔʹͱͬͯ༗ӹͳίϯςϯπΛ࡞੒͢Δͱ͍͏͜ͱ ͸େલఏ
    w ϦϯΫΛுΓͨ͘ͳΔίϯςϯπΛߟ͑Δ
    w 4/4΁ͷରԠ
 ˠ
    0(1ઃఆʹΑΔϖʔδ৘ใͷදࣔ
 ˠ
    4/4ϘλϯͰͷγΣΞ਺֦େΛૂ͏
93. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ࣄલʹ௖͍࣭ͨ໰
94. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ·ͱΊ
95. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ·ͱΊ w 4&0ͷجຊ͸8FC୲౰ऀɾӡӦऀ͸࠷௿ݶֶͿ΂͖
 ˠ
    ෆ৹ͳ4&0ۀऀͷޱंʹ৐Βͳ͍ͨΊʹ΋
    w 8PSE1SFTTͰ͋Ε͹͋Δఔ౓ͷϨϕϧ·Ͱ͸ൺֱత؆୯ʹ ηοτΞοϓͰ͖Δ͸ͣʢ(PPHMF
    JUʣ
    w جຊΛԡ͑ͨ͞Βɺ͋ͱ͸ʮϢʔβʔ໨ઢʹཱͬͨίϯς ϯπΛ࡞Δʯ
    w ίϯςϯπ੍࡞ܭըΛཱͯͯʮྔΑΓ࣭ʯͰண࣮ʹੵΈ ্͍͛ͯ͘͜ͱ͕ࢿ࢈ʹͳΔ
96. PMFJOEFTJHODPN
    
    
    
    !0MFJO@KQ ͓ΘΓ