Because We're Appy - #SRACon 2014

Because We're Appy - #SRACon 2014

Slides from the mobile apps session at Student Radio Conference 2014, "Because We're Appy".
Presentation by Oliver Needham of All In Media and Matt Deegan of Folder Media.

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oliverneedham

April 08, 2014
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Transcript

  1. because we’re appy Oliver Needham - All In Media Matt

    Deegan – Folder Media #SRAppy
  2. over 300 apps worldwide

  3. folder media

  4. do people use apps to listen to radio?

  5. using mobiles as a platform 91% of the UK population

    tune in to radio every week 25% of 25+ have ever listened to radio via their mobile phone 45% of 15-24s have ever listened to radio via their mobile phone Source: RAJAR Q4 2013
  6. a little bit from radioplayer

  7. None
  8. uk market iPhone 29.9% Android 55.0% Blackberry 3.2% Windows 11.3%

  9. who uses what: listening sessions iPhone 58.6% Android phone 16.4%

    Android tablet 8.1% iPad 16.9% iPod Touch 0.0%
  10. days when people use the app Mon Tue Wed Thu

    Fri Sat Sun
  11. …compared to desktop Mon Tue Wed Thu Fri Sat Sun

  12. time when people use the app 00:00 03:00 06:00 09:00

    12:00 15:00 18:00 21:00 Monday Saturday Sunday
  13. …compared to desktop 00:00 03:00 06:00 09:00 12:00 15:00 18:00

    21:00 Monday Saturday Sunday
  14. …compared to rajar 00:00 03:00 06:00 09:00 12:00 15:00 18:00

    21:00 Monday
  15. when people first try the app 0% 3% 6% 9%

    12% 00:00 03:00 06:00 09:00 12:00 15:00 18:00 21:00 Weekdays Saturday Sunday
  16. frequency of use On average, people are using the app

    2.6 times a week (Android 2.8; iOS 2.5) Source: All In Media
  17. updating the app reminds people it’s there Source: 2.1.1 from

    January 16th was an update for iOS Clear overall increase in session numbers, correlating with updates
  18. how users are connected Source: All In Media - Shows

    networks with over 500 sessions O2 26% Vodafo ne 20% 3 18% EE 33% Virgin 2% Tesco 2% Wifi 68% Mobil e 32%
  19. your app options web app native partner aggregator

  20. current student radio offerings

  21. Shock Radio Salford University iOS/Android/Windows Phone

  22. OMG Staffordshire University iOS/Android Students’ Union app

  23. MDXSU Middlesex University iOS/Android Students’ Union media app

  24. Junction11 University of Reading iOS Developed by a student

  25. triple m footy/afl

  26. what do you need in your app? audio streaming now

    playing info schedule news social media
  27. top tips for your own app showcase your talents use

    the talent on campus get a station iTunes/Android account plan for the future
  28. alternatives to building your own apps

  29. UK Radioplayer iOS/Android/ Windows Phone Alongside BBC & Global Custom

    webview Ofcom licensed only £99(+VAT) a year
  30. TuneIn iOS/Android/ Windows Phone/ Blackberry/Cars + more Free Millions of

    stations
  31. html5 make your currently player friendly basic radio console olver.me/baraco

  32. summary build your own user another platform use html5 players

    don’t do anything be ‘appy
  33. oh… we’re hiring… content co-ordinator @funkids http://bit.ly/funkidsjob

  34. questions? #SRAppy @matt @OliverNeedham