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Because We're Appy - #SRACon 2014

Because We're Appy - #SRACon 2014

Slides from the mobile apps session at Student Radio Conference 2014, "Because We're Appy".
Presentation by Oliver Needham of All In Media and Matt Deegan of Folder Media.

oliverneedham

April 08, 2014
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  1. using mobiles as a platform 91% of the UK population

    tune in to radio every week 25% of 25+ have ever listened to radio via their mobile phone 45% of 15-24s have ever listened to radio via their mobile phone Source: RAJAR Q4 2013
  2. who uses what: listening sessions iPhone 58.6% Android phone 16.4%

    Android tablet 8.1% iPad 16.9% iPod Touch 0.0%
  3. time when people use the app 00:00 03:00 06:00 09:00

    12:00 15:00 18:00 21:00 Monday Saturday Sunday
  4. when people first try the app 0% 3% 6% 9%

    12% 00:00 03:00 06:00 09:00 12:00 15:00 18:00 21:00 Weekdays Saturday Sunday
  5. frequency of use On average, people are using the app

    2.6 times a week (Android 2.8; iOS 2.5) Source: All In Media
  6. updating the app reminds people it’s there Source: 2.1.1 from

    January 16th was an update for iOS Clear overall increase in session numbers, correlating with updates
  7. how users are connected Source: All In Media - Shows

    networks with over 500 sessions O2 26% Vodafo ne 20% 3 18% EE 33% Virgin 2% Tesco 2% Wifi 68% Mobil e 32%
  8. what do you need in your app? audio streaming now

    playing info schedule news social media
  9. top tips for your own app showcase your talents use

    the talent on campus get a station iTunes/Android account plan for the future
  10. UK Radioplayer iOS/Android/ Windows Phone Alongside BBC & Global Custom

    webview Ofcom licensed only £99(+VAT) a year