Because We're Appy - #SRACon 2014

Slides from the mobile apps session at Student Radio Conference 2014, "Because We're Appy".
Presentation by Oliver Needham of All In Media and Matt Deegan of Folder Media.

Transcript

1. because we’re appy Oliver Needham - All In Media Matt Deegan – Folder Media #SRAppy
2. over 300 apps worldwide
3. folder media
4. do people use apps to listen to radio?
5. using mobiles as a platform 91% of the UK population tune in to radio every week 25% of 25+ have ever listened to radio via their mobile phone 45% of 15-24s have ever listened to radio via their mobile phone Source: RAJAR Q4 2013
6. a little bit from radioplayer
8. uk market iPhone 29.9% Android 55.0% Blackberry 3.2% Windows 11.3%
9. who uses what: listening sessions iPhone 58.6% Android phone 16.4% Android tablet 8.1% iPad 16.9% iPod Touch 0.0%
10. days when people use the app Mon Tue Wed Thu Fri Sat Sun
11. …compared to desktop Mon Tue Wed Thu Fri Sat Sun
12. time when people use the app 00:00 03:00 06:00 09:00 12:00 15:00 18:00 21:00 Monday Saturday Sunday
13. …compared to desktop 00:00 03:00 06:00 09:00 12:00 15:00 18:00 21:00 Monday Saturday Sunday
14. …compared to rajar 00:00 03:00 06:00 09:00 12:00 15:00 18:00 21:00 Monday
15. when people first try the app 0% 3% 6% 9% 12% 00:00 03:00 06:00 09:00 12:00 15:00 18:00 21:00 Weekdays Saturday Sunday
16. frequency of use On average, people are using the app 2.6 times a week (Android 2.8; iOS 2.5) Source: All In Media
17. updating the app reminds people it’s there Source: 2.1.1 from January 16th was an update for iOS Clear overall increase in session numbers, correlating with updates
18. how users are connected Source: All In Media - Shows networks with over 500 sessions O2 26% Vodafo ne 20% 3 18% EE 33% Virgin 2% Tesco 2% Wifi 68% Mobil e 32%
19. your app options web app native partner aggregator
20. current student radio offerings
21. Shock Radio Salford University iOS/Android/Windows Phone
22. OMG Staffordshire University iOS/Android Students’ Union app
23. MDXSU Middlesex University iOS/Android Students’ Union media app
24. Junction11 University of Reading iOS Developed by a student
25. triple m footy/afl
26. what do you need in your app? audio streaming now playing info schedule news social media
27. top tips for your own app showcase your talents use the talent on campus get a station iTunes/Android account plan for the future
28. alternatives to building your own apps
29. UK Radioplayer iOS/Android/ Windows Phone Alongside BBC & Global Custom webview Ofcom licensed only £99(+VAT) a year
30. TuneIn iOS/Android/ Windows Phone/ Blackberry/Cars + more Free Millions of stations
31. html5 make your currently player friendly basic radio console olver.me/baraco
32. summary build your own user another platform use html5 players don’t do anything be ‘appy
33. oh… we’re hiring… content co-ordinator @funkids http://bit.ly/funkidsjob
34. questions? #SRAppy @matt @OliverNeedham