Knowledge for Entrepreneurs & Technologists

Let’s dive into the exciting world of entrepreneurship and startups. Entrepreneurs are visionary leaders who spot opportunities and bravely take on risks to turn ideas into reality. Startups are young, dynamic companies focused on bringing unique products or services to the market, thriving on risk, scalability, and growth.

We'll also explore smart contracts, which act like personal fairies, ensuring agreements are automatically fulfilled without lifting a finger. These contracts enhance trust, efficiency, transparency, and security, but they have limitations like real-world enforcement and complex judgments. Smart contract auditing is essential to catch any bugs or vulnerabilities, ensuring everything runs smoothly and securely.

Lastly, we'll touch on Ethereum standards, which ensure everyone in the Ethereum ecosystem follows the same rules, much like a fashion magazine dictating the latest trends for a harmonious style. Let’s dive in and explore how these elements can help us build and secure innovative projects!

Transcript

1. KNOWLEDGE FOR ENTREPRENEURS & TECHNOLOGISTS MARIA FERNANDA PEREZ
2. CONTENT Entrepreneurs What is and characteristics? Top 5 Entrepreneurs What is a Startup and metrics? Worldwide Startups LATAM Startups Technologists Smart Contracts How does it works? Template Auditing Ethereum Standards 1. a. b. c. d. e. 2. a. b. c. d. e.
3. ENTERPRENEUR Someone who identifies a business opportunity and takes on the risks of starting and managing a new venture to capitalize it. VISIONARY RISK TAKERS INNOVATION RESILIENT LEADERSHIP
4. CEO of Yuga Labs, creator of Bored Ape Yacht Club Collection Cathie Wood Jana Bobosikova Elizabeth Stark CEO and founder of Lightning Labs, a protocol for fast and scalable Bitcoin transactions Founder of Kiki World, the first on-chain beauty brand. Founder of ARK Invest, a global asset management firm speciakizing in disruptive technologies. Nicole Muniz TOP 5 ENTERPRENEUR IN THE BLOCKCHAIN/WEB3 AREA Maggie Love Founder of SheFi, Web3 education accessible and inclusive.
5. STARTUP Young company founded to develop unique product or service, bring it to the market and make it a profitable business. INNOVATION LEAN OPERATIONS SCALABILITY RISK AND UNCERTAINTY GROWTH-ORIENTED
6. STARTUP METRICS FINANCIAL METRICS Revenue Gross Profit Groff Profit Margin Net Profit Burn Rate Runway CUSTOMER METRICS Customer acquisition cost Customer Lifetime value Customer Churn Rate Net Promoter Score PRODUCT METRICS Activation Rate User Retention Adoption Rate GROWTH METRICS Year over year growth Monthly Recurring Revenue Customer Acquisition Rate Customer Retention Rate Viral Coefficient North Start Metric OTHERS Community size and engagement Defined idea and clarity in how they solve the problem their market is facing Marketing strategy
7. 5 STARTUPS WORLDWIDE DeFi Protocol, is an innovator as it beginning in 2017 with the invention of bonding curves, pool tokens, and the AMM. The newest inventions powering Carbon DeFi and Arb Fast Lane Funjible Games Kiki World Lightning Labs ARK Invest Founded by Cathie Woods, it invests in disruptive technologies such as AI, blockchain, genetics, cryptocurrency, etc. 7 ETFs Crypto gaming aggregation platform. Over 700 games with reviews and walkthroughs so you can make informed decisions Founded by Elizabeth Stark, it develops software that powers the Lightning network, to allow sending and receiving money more efficiently. A beauty startup where consumers co- create products and co-own the company with the help of web3 technology Bancor Protocol
8. STARTUPS IN MEXICO/LATIN AMERICA Nohbek Manantial Blanco VOTTUN Fact of existing Founded by Reyna J. Perdomo Fact-of-Existing (F-o-E) is a game, where players create dynamic NFTs that represent self-awareness. By engaging in this quest, participants connect with others, contribute to regenerative projects,. Founded by Jazmin Garcia & Brenda Cuevas Blockchain as a service platform for smart contract auditing. APIs that allow developers to build easy on web3. Brings physical collecions from artisans and designers to the onchain world, while also developing 100% digital collections inspired by their art.
9. SMART CONTRACTS It’s a computer program that automatically carries out the terms of an agreement. Think of it as your own personal fairy who ensures that everything goes as planned without anyone having to lift a finger.
10. PROBLEMS THEY SOLVE THE DON’T SOLVE Trust Issues Efficiency Transparency Security Real world enforcement External dependencies Complex Judgements Legal and regulatory compliance
11. HOW DOES SMART CONTRACTS WORK? Imagine you are planning a girls day out with your best friend...
12. SETTING UP THE INITIAL AGREEMENT Initial conditions and initial values. First you are going to decide how much money to allocate to each activity and if both contribute, then they will book them. DEFINING THE RULES Defining the conditions and actions. In our example it would be to decide the activities you will do (spa & shopping), time you will start/end and how you’ll split the costs CHECKING CONDITIONS Check it conditions are met to trigger the next action. Is it spay time? Check if both arrived Is it shopping time? Check if spa session is completed HOW DOES SMART CONTRACTS WORK? if (condition1 && condition2){ execute action1; } else { execute action2; } initial_amount1 =50; initial_amount2 = 100; if (HannahContributes(amount2) && YouContribute(amount2)) { bookShopping(); } if (spaTime && bothArrived) { startSpaSession(); } if (shoppingTime && spaCompleted){ startShoppingTour(); }
13. HANDLING UNEXPECTED SITUATIONS EXECUTING ACTIONS After confirming conditions, smart contracts execute predefined actions based on conditions After confirming both contributions, book spa and shopping tour After finishing the spa, go to shopping HOW DOES SMART CONTRACTS WORK? Smart contracts can handle exceptions an alternate flows. If your friend doesn’t come, cancel the spa and get a refund. If spa is closed, skip and go shopping function bookSpaAndShopping() { // code to book spa and shopping tour } function startSpaSession() { // code to tart spa session } function startShoppingTour(){ //code to start shopping tour } if (!HannahArrives) { cancelBooking(); refund(); } if (spaClosed) { skipToShopping(); }
14. SMART CONTRACT TEMPLATE A smart contract template is a pre-written framework or blueprint that contains the basic structure and common functionalities needed for a smart contract. Developers can use this template to quickly create new smart contracts by customizing specific parts according to their requirements, rather than writing everything from scratch. Most useful are ERC-20 and ERC-721
15. SMART CONTRACT AUDITING Having an expert review the code to identify vulnerabilities, bugs or potential problems before they are deployed. No loopholes that hackers could exploit. Contract will function as expected under different conditions Builds confidence among users Smart contract auditing helps ensure everything goes smoothly and securely.
16. DETAILED INSPECTION Auditor checs the code line-by-line to find any bugs, vulnerabilities or logic errors. INITIAL REVIEW Auditor revies the smart contract code to understand its purpose and structure TESTING Uses tools to simulate different scenarios and test how contract behaves under various conditions HOW IS SMART CONTRACT AUDITING DONE FIXES AND RECOMMENDATIONS Auditor suggests fiexes for any issues found and may work with the developers to implement these changes FINAL REVIEW Review to the updated code to confirm all issues are resolved and the contract is ready for deployment.
17. ETHEREUM STANDARDS Guidelines that ensure everyone in the Ethereum ecosystem speaks the same language and uses the same rules. Just as a fashion magazine might dictate the latest trends so that everyone can create harmonious outfits, Ethereum standards allow developers to create compatible and interoperable applications.
18. ETHEREUM STANDARDS ERC-20: BASIC WARDROBE ERC-721: UNIQUE FASHION PIECES Standard for creating tokens that are fungible (tokens that are exactly the same): DAI, USDC Basic white tshirt from your favorite brand Standard for Non-fungible tokens, which are unique and can’t be exchanged as one-to-one basis. Unique designer dress CryptoKitties
19. THANK YOU Maria Fernanda Perez