2026 AmafestUK - Dvir Cohen,EZ-COMMERCE | Leave Your Competitors Behind: Claude AI for Amazon Sellers

Transcript

1. Dvir Cohen office.hocmaa@ez-commerce.net +972 52 6789982
2. • Dvir Cohen • Founder, EZ-Commerce • 15 years in Amazon and e-commerce • Working with six-, seven- and eightfigure sellers Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
3. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e The AI-Powered Amazon Workflow I’ll show you how to use Claude Code to grow your Amazon business. Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
4. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e This is a practical session A step-by-step guide you can follow Feel free to copy the prompts, take photos and make notes. Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
5. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Everyone talks about AI. Few sellers have a clear workflow. HOW MOST SELLERS USE IT “Write me a better title.” “What’s wrong with the attached image?” “Write five bullet points for my Amazon listing.” Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
6. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Our workflow consists of four steps Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
7. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Before we start, let me ask you a question. Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
8. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Let’s say I’m selling these products: Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
9. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Let’s say I’m selling these products: Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
10. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Let’s say I’m selling these products: Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
11. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e What should the first step in our workflow be? Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
12. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Step 1: Product knowledge We give the AI the facts it needs to understand our product. Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
13. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e AI can fill gaps in its knowledge with confident guesses. Your job is to provide facts and flag unknowns. Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
14. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e How do we teach it about our product? Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
15. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Upload everything you know Photos with dimensions In-use photos Every angle, plus a tape measure in the shot How it is held, worn or installed Your current listing Packaging Title, bullets, A+, backend terms, all images Every printed word on the box and label Technical specs Reviews and returns Materials, weight, factory spec sheet The 1–3★reviews and return reasons Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
16. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
17. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
18. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
19. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
20. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
21. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
22. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
23. ROLE: You are my senior Amazon product analyst. GOAL: Understand [PRODUCT] in depth so you can later create accurate listing copy and visuals that set it apart from competing products. INPUT: photos showing dimensions · spec sheet · live listing (title, bullets, A+, backend) · packaging · in-use photos · reviews · return reasons. 1. Build a GROUND TRUTH file: shape, materials, size, what's in the box, and how it's used, step by step. 2. Every fact gets a source (photo / spec / listing). No source = UNKNOWN. 3. Describe the shape in words and identify likely mistakes an AI might make. 4. List every CONFLICT between listing, packaging and photos. 5. ListCohe the claims Dvir n we are NOT allowed to make. Founder, EZ-Commerce 6. Ask me about anything you can't verify. Never guess. 2026 AmafestUK - Amazon Sellers Conference | Birmingham
24. ROLE: You are my senior Amazon product analyst. GOAL: Understand [PRODUCT] in depth so you can later create accurate listing copy and visuals that set it apart from competing products. INPUT: photos showing dimensions · spec sheet · live listing (title, bullets, A+, backend) · packaging · in-use photos · reviews · return reasons. 1. Build a GROUND TRUTH file: shape, materials, size, what's in the box, and how it's used, step by step. 2. Every fact gets a source (photo / spec / listing). No source = UNKNOWN. 3. Describe the shape in words and identify likely mistakes an AI might make. 4. List every CONFLICT between listing, packaging and photos. 5. ListCohe the claims Dvir n we are NOT allowed to make. Founder, EZ-Commerce 6. Ask me about anything you can't verify. Never guess. 2026 AmafestUK - Amazon Sellers Conference | Birmingham Seller’s view
25. ROLE: You are my senior Amazon product analyst. Buyer’s view GOAL: Know [PRODUCT] better than our current listing does. CUSTOMER LENS: Analyze the product from the perspective of its target customer on Amazon US: purchase triggers, intended use, alternatives, objections, expected value, and reasons to return. Ground insights in US customer evidence; label assumptions and distinguish customer segments. Use natural American English and US measurement conventions while preserving exact specifications. 2026 AmafestUK - Amazon Sellers Conference | Birmingham
26. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Once Claude Code understands our product, what comes next? Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
27. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Step 2: Market and business performance We add context on our niche, competitors and current business performance. Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
28. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e THE SETUP One brain, connected to your stack YOU GIVE IT Product photos, specs, packaging Your listing, reviews, returns Claude Code Seller Central and ad reports reads · researches · writes · generates · remembers Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
29. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e THE SETUP One brain, connected to your stack YOU GIVE IT CONNECTED TOOLS Sellerboard · P&L, COGS, PPC Product photos, specs, packaging Your listing, reviews, returns Claude Code Data Dive · keywords, rank Seller Central and ad reports reads · researches · writes · generates · remembers Higgsfield · images, video Google Drive · brand assets Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
30. You are my expert Amazon business analyst. First, build your understanding. Do not create an action plan yet. Use my product files, listings, reviews, returns, Amazon reports, and available connections to Sellerboard, Data Dive, and Google Drive to understand: Product: verified specs, benefits and limitations. Market: niche, category, customers, competitors, pricing, keywords, and seasonality. Performance: sales, traffic, conversion, PPC structure and results, organic visibility, and inventory. Profit: COGS, landed costs, Amazon fees, margins, ACOS, and TACOS. Analyse the latest complete 30 days versus the previous 30, adding historical context where available. Reconcile conflicting data and distinguish facts, estimates, and hypotheses. Cite sources, never guess, and ask for missing information. Do not treat sales minus ad-attributed sales as exact organic sales. Save your findings in a reusable knowledge base and summarise the current state, key findings, and data gaps. Keep accounts read-only. No recommendations, action plan, or changes until I request the next Dvir Cohe n phase. Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
31. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Our workflow so far Step 2 Step 1 Product knowledge Market and business performance Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
32. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Our workflow so far Step 2 Step 1 Product knowledge Market and business performance Step 3 Optimisation and growth Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
33. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Step 3 includes: 1. Improve listing copy and images 2. Develop a PPC optimisation plan 3. Improve sales and organic rankings Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
34. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Based on everything you know about GORA Coffee, create a detailed PDF with a 30-day action plan covering: 1. Listing copy 2. Product images 3. A+ Content 4. Niche and competitor analysis 5. PPC strategy to increase revenue and net profit Use verified data. If anything is missing, ask me before completing the plan. Do not guess. Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
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36. I’ll start by pulling everything on record… 2026 AmafestUK - Amazon Sellers Conference | Birmingham
37. Retrieving data from the Data Dive API… 2026 AmafestUK - Amazon Sellers Conference | Birmingham
38. Retrieving niche data… 2026 AmafestUK - Amazon Sellers Conference | Birmingham
39. Retrieving Amazon listing pages… 2026 AmafestUK - Amazon Sellers Conference | Birmingham
40. Summarising six days of GORA keyword data… 2026 AmafestUK - Amazon Sellers Conference | Birmingham
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42. Analysing product images… 2026 AmafestUK - Amazon Sellers Conference | Birmingham
43. Asking a clarifying question… 2026 AmafestUK - Amazon Sellers Conference | Birmingham
44. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e The result… Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
45. The finished report 2026 AmafestUK - Amazon Sellers Conference | Birmingham
46. Key findings 2026 AmafestUK - Amazon Sellers Conference | Birmingham
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49. 2026 AmafestUK - Amazon Sellers Conference | Birmingham
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51. 2026 AmafestUK - Amazon Sellers Conference | Birmingham
52. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Tracking Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
53. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Tracking Turn this PDF into a dashboard on GitHub Pages, protected by a username and password. Show each action as its own row, with a tick box, a date and a comments field. 2026 AmafestUK - Amazon Sellers Conference | Birmingham
54. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Tracking Password-protected link 2026 AmafestUK - Amazon Sellers Conference | Birmingham
55. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Tracking 2026 AmafestUK - Amazon Sellers Conference | Birmingham
56. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Tracking 2026 AmafestUK - Amazon Sellers Conference | Birmingham
57. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Tracking 2026 AmafestUK - Amazon Sellers Conference | Birmingham
58. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Tracking 2026 AmafestUK - Amazon Sellers Conference | Birmingham
59. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Our workflow so far Step 2 Step 1 Product knowledge Market and business performance Step 3 Optimisation and growth Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
60. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Our workflow so far Step 2 Step 1 Product knowledge Market and business performance Step 3 Step 4 Optimisation and growth Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham Videos and banners
61. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e THE SETUP One brain, connected to your stack YOU GIVE IT CONNECTED TOOLS Sellerboard · P&L, COGS, PPC Product photos, specs, packaging Your listing, reviews, returns Claude Code Data Dive · keywords, rank Seller Central and ad reports reads · researches · writes · generates · remembers Higgsfield · images, video Google Drive · brand assets Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
62. ROLE: You are my senior UGC video scriptwriter. GOAL: Create a natural, 30–45-second script for a creator demonstrating [PRODUCT] to [TARGET AUDIENCE] on [PLATFORM]. INPUT: product photos · spec sheet · live listing · packaging · in-use videos · customer reviews · creator brief. Identify the main customer problem, strongest verified benefit, and what makes this product different. Write a scene-by-scene script: attention-grabbing hook → problem → product demonstration → benefit → clear call to action. For each scene, include timing, exact spoken words, creator actions, camera shots, and on-screen text. Support every Dvir Cohe n product claim with a source. Never invent results, personal experiences, testimonials, or competitor comparisons. Founder, EZ-Commerce Ask about missing details before scripting. No source = UNKNOWN. Never guess. 2026 AmafestUK - Amazon Sellers Conference | Birmingham
63. Dvir Cohe n Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
64. Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
65. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Summary Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
66. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e The complete workflow Step 2 Step 1 Product knowledge Market and business performance Step 3 Step 4 Optimisation and growth Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham Videos and banners
67. G r o w Yo u r A m a z o n S a l e s w i t h C l a u d e C o d e Thank you Q&A EZ-Commerce.net Dvir Cohen Founder, EZ-Commerce 2026 AmafestUK - Amazon Sellers Conference | Birmingham
68. Dvir Cohen office.hocmaa@ez-commerce.net +972 52 6789982 EZ-Commerce.net