university is a diverse community of workers separated in two different groups: researchers and staff, and there are the students. It's the source of open source. Linux was born in the university years of Linus, Richard Stallman comes from MIT, and, well, this thing is taking place in an university. So it makes sense to systematically try and convince people there that there's something called free or open source software, and that maybe, perhaps, only if they're ready, they should the fuck start using it right now! And developing, and teaching, and, well, all the things that are done at the university.