Öykü Doğru

Öykü is a UX & UI Product Designer based in Berlin, working at the intersection of behavioral UX and complex digital systems. She focuses on making products easier to understand and trust, especially when complexity starts getting in the way of confident decision-making.

Her work spans product strategy, end-to-end design, scalable design systems and 0→1 product development, with a focus on turning ambiguous problems into clear, usable product experiences. Most recently, she designed and shipped Bloomie, a self-initiated habit-building app informed by behavioral research and now used by real users.

Her current focus is on AI-powered products and how good design can help people stay confident and informed as more decisions get automated.