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The Good, the Bad & The Ugly

petehotchkiss
July 23, 2013
46

The Good, the Bad & The Ugly

A short examination into Social TV, looking at examples of what is working , what isn't and what needs improving. Not just Substance properties either!

A talk given at the CloudNine #SocialTV event, London. July 22, 2013

petehotchkiss

July 23, 2013
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Transcript

  1. ENCOURAGE SHARING THROUGH CONTENT ENGAGE, INFLUENCE & INSPIRE GUIDE THE

    CONVERSATION CHALLENGE & REWARD THE AUDIENCE ENRICH & EXTEND THE VIEWING EXPERIENCE
  2. CONTENT CREATION @ THE CORE OF PRODUCTION RECORD TWITTER ENGAGEMENT

    LEVELS ( 160k+ ) OUTSTANDING ADDITIONAL CONTENT TO EXTEND THE VIEWING EXPERIENCE & GENERATE VIRAL BUZZ
  3. SOMETIMES CONTENT IS A CHALLENGE CURATION OVER CREATION EMPOWER THE

    AUDIENCE TO BE BOTH THE CREATOR & CONSUMER
  4. IS THE AUDIENCE READY TO DRIVE PLOT? CURRENT LOW ENGAGEMENT

    RATES SUGGEST THE AUDIENCE SIZE ON SOCIAL CHANNELS NOT LARGE ENOUGH TO DRIVE MAJOR PLOT DECISIONS
  5. CONSUMPTION TIMELINES HAVE SHIFTED. HOW DOES THE SOCIAL EXPERIENCE EXTEND

    TO THIS? FOR ADVERTISERS THE USERS ATTENTION IS ON THE SECOND SCREEN. IS DISRUPTING THIS THE OPTIMAL DIRECTION TO BE TAKING? STILL A NEED TO CONVINCE CONTENT PRODUCERS THAT SOCIAL CAN PLAY A KEY ROLE IN THE PROMOTION & VIEWING EXPERIENCE