A short examination into Social TV, looking at examples of what is working , what isn't and what needs improving. Not just Substance properties either!
A talk given at the CloudNine #SocialTV event, London. July 22, 2013
TO THIS? FOR ADVERTISERS THE USERS ATTENTION IS ON THE SECOND SCREEN. IS DISRUPTING THIS THE OPTIMAL DIRECTION TO BE TAKING? STILL A NEED TO CONVINCE CONTENT PRODUCERS THAT SOCIAL CAN PLAY A KEY ROLE IN THE PROMOTION & VIEWING EXPERIENCE