A Product Design Approach to Fan Engagement... is fan centric.


* How to create valuable experiences for your fanbase? Closing the gap between your audience and your brand is key to success.

* What drives engagement? Understanding your fan’s mindset will enable your brand to offer better fan engagement opportunities.

* Ready to build? An overview of the Reaktor team’s process in building successful products and services.

Read more here: https://www.reaktor.com/blog/three-ways-to-build-empathy-to-increase-fan-engagement/

Transcript

1. reaktor.com
2. Hello. We’re from Reaktor. Phil John
3. Reaktor is a digital product company, for forward thinking businesses
4. The product design approach to fan engagement is fan centric Business Fans One of the primary goals of product design is to close the gap between your brand and your audience.
5. How do you define engagement?
6. It’s an exercise in love… and is a by product of the opportunities you provide to your fans to allow them to express themselves.
7. Build empathy • Visit them where they are
 • Observe what they do
 • Integrate into their culture; don’t force them into yours
 • Don’t outsource learning
 • Think local, act global
8. Fan Mindset Anticipation ❤ Joy Contentment Engagement T weets 27.6m Interactions 240m Patriot Views 704,451 Journey Map 7th largest gathering in human history
9. Fan Mindset Anticipation ❤ Joy Contentment Engagement Optimistic Expressive Journey Map
10. Fan Mindset Engagement Anticipation ❤ Joy Contentment Optimistic Expressive Anger Sadness Skeptical This is how a highlight video should be done. No bad music. No stupid graphics. No silly intro. Just to the good stuff from the start. Journey Map
11. Now Next Swift Creation Build
 Fundamentals Reach New Potential Future Our approach
12. • Be experimental and pragmatic • Show, don’t tell. Test ideas with fans, learn and iterate. • Test assumptions and discover what is true • Understand fan mindset • Position fan engagement as a driver for your business goals • Be prepared to design and build Build
 Fundamentals • Be visionary and ambitious
 • Pioneering new ideas in the market. • Embrace new technologies, but don’t rely on them Swift Creation Reach New Potential Now Next Future Our approach
13. Product can create a whole new world of love, for your fans. T hank you.