#IxDT - The myths & legends of Internet Marketing

#IxDT - The myths & legends of Internet Marketing

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Piermaria Cosina

May 22, 2013
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Transcript

  1. 1.
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    Just seo + visits + traffic + users + reviews

    + data + $ Just ux + recurring visits + conversion rate + interactions + referral links + new content + community activity + value + $ WHY? ≈
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    5 MYTHS TO BUST ≈ SMM (Social Media Marketing) is

    about in- creasing traffic Anybody deserves to be bothered for a Facebook like Don't invest in market segment already exploited Talk with your customers Code has no taste
  11. 16.

    SMM BUILDS TRUST ≈ *Where is my target? *What is

    the content I want my brand to be linked to? *How do I recover energies spent in SMM? *Why do I want to influence my user flow? # Focus # Community trust # Google trust
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    FIND YOUR PERFECT FIT ≈ @ Shaving; @ High-end fashion;

    @ GTD; @ Personal finance; @ Hand writing;
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    ADOPT A CONSISTENT STRATEGY ≈ DON’T CARE ABOUT THEM: @

    Clear @ MoneyWiz TAKE ADVANTAGE OF THEM FOR MARKETING TACTICS: # Samsung; User feedback are key if filtered with a given methodology and integrated into a solid develop- ment strategy
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    VANILLA CODE IS TASTY! ≈ PAY ATTENTION TO: $ robot.txt

    $ webmaster tool $ submit to index $ sitemap xml $ tag description AND TO: $ h1 title $ pretty url $ alt tag images and video $ flat information architecture $ performances' optimizzion
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