A successful press release can bring significant media attention to your company or organization. To ensure your press release stands out, follow these five tips: focus on a newsworthy angle, write an attention-grabbing headline, include quotes from credible sources, keep the release concise and to the point, and proofread for errors before sending it out. Choosing the right distribution method and targeting the right outlets can increase the chances of the release being seen by the right audience. Use unique angle to the announcement contained in the press release so that more journalists will be interested in your press release content and this will bring more visibility and coverage for your press release.