DevRel vs Dev Marketing: Differences and Synergies

Explained Why and what and how of DevRel?, Different roles, challenges and synergies.

Using the analogy of test driving a car before buying the car.

1. For building trust 👍

2 . Mapping if it can fulfill the expectations ✅

3. Post-sales and aftermarket community support 🤝

Shared my learning from my past experience and current learning from contributing about the same at Contentstack

the meetup was full of enthusiastic and engaging audience.

Transcript

1. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. DevRel vs Dev Marketing: Differences and Synergies Understanding Roles, Expectations, and Collaboration Pritesh Jain https://www.linkedin.com/in/priteshjain86 https://x.com/sshpritesh
2. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. What is DevRel?
3. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. - Leading engineering efforts helping build DevRel at Contentstack. - First interaction with a Dev evangelist was in 2015 - Atul Jha for minio - Co-ran Mumbai Ruby user meetups from 2014  2019 - Gathered endless t-shirts like @Siddharth Dayalwal tweet, from so many meetups and conferences. Who am i
4. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. What is DevRel Developer Relations is about enabling a developer to be successful with your product, while aligning with your own corporate goals.
5. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. The Challenge But Why DevRel?
6. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. Developers are a hard sell Distrust on Traditional Marketing Ability to Build on Their Own Demand for Technical Content Hands-On Experience Independence and Concise Information Community Support and Rigorous Evaluation
7. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. Creating is easy, building distribution is harder Tanmay Bhat Why both are important for growth of the company?
8. Synergies and Collaboration
9. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. Events: Collaborate on events such as hackathons and webinars. DevRel engages the community, while Dev Marketing amplifies the event's reach. Content Creation: Shared content creation where DevRel provides technical insights, and Developer Marketing tailors the messaging for broader appeal. Feedback Loops: DevRel gathers community feedback that informs Developer Marketing strategies. Engagement: Joint efforts between DevRel and Marketing in running hackathons led to significantly higher developer engagement and product visibility. Hum sath sath hai..
10. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. Responsibilities of DevRel Advocate Developer SAT tracking and ownership. Passion and engagement for community building and technology along with empathy. Provide technical support Create continuous content. Always be available Conduct and participate in hackathons, meetups, As per report 68% of Dev marketingʼs work is to manage the developer community, 64% focus on content creation. Contributes to long term org targets.
11. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. Responsibilities of Dev Marketer Contributes to Immediate company targets. Conversion rates, ROI, lead generation, resourcing Generate marketing materials, newsletters, and content (promotional and product). Assist Dev Advocates for awareness and adoption. 24% find measuring success a top challenge, focus on metrics like conversion rate.
12. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. Real world use cases Examples of companies doing DevRel
13. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. Examples DevRel : eting: Promotes products through online campaigns and events. Collaborates on Google I/O, combining technical content with marketing outreach DevRel : Conducts developer meetups and webinars Dev Marketing: Engages in digital marketing and promotions for API products Collaborates on POST/CON, combining technical content, with marketing outreach. DevRel : Freshworks Developer Summit, community forums Dev Marketing: Digital marketing campaigns, product launches. Collaborates on Refresh Conf, combining technical content with marketing outreach. Google Postman Freshworks
14. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. Both DevRel and Dev Marketing have distinct roles but are 2 side of the same bridge, can create magic together. Leveraging their synergies can lead to a thriving developer ecosystem. We're all part of the same superhero team! Summary
15. Copyright © 2024 Contentstack Inc. The information provided here may be subject to change in the future and is considered proprietary and confidential. Action items
16. Pritesh Jain. Sr Engineering Manager. https://www.linkedin.com/in/priteshjain86 https://x.com/sshpritesh Thank you