Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Scaling_Machine_Learning_at_Holiday_Extras_-_MUC.pdf

Rebecca Vickery
November 07, 2019
1.2k

 Scaling_Machine_Learning_at_Holiday_Extras_-_MUC.pdf

Rebecca Vickery

November 07, 2019
Tweet

Transcript

  1. Travel planning is time consuming Airport parking Airport hotels Airport

    lounges Travel insurance Holiday money Port products Car hire Airport transfers 582 minutes Over 46 days* Travel Planning *Facebook commissioned consumer research company GfK
  2. Optimising consumer decision making Airport parking Airport hotels Airport lounges

    Travel insurance Holiday money Port products Car hire Airport transfers Less Hassle. More Holiday Trip recommendations
  3. Automated bidding Ad targeting Channel optimisation 1 Ad spend 2

    Commercial 3 Customer Experience 4 Marketing Lots of other processes to optimise Automated pricing Allocation Revenue optimisation Automated call handling Personalised experiences Intelligent messaging Optimising send frequency
  4. Unused Models Many models never make it to production “Ideas

    are worth nothing unless executed”, Derek Sivers
  5. Time to model deployment Model development = days to weeks

    Model deployment = weeks to never! “Ideas are worth nothing unless executed”, Derek Sivers
  6. Time to model deployment Model development = days to weeks

    Model deployment = hours to days “Ideas are worth nothing unless executed”, Derek Sivers