Lebara Mobile Website review

This is one of the initial presentations I gave during my period doing some design consultancy at Lebara.

Transcript

1. Design review by Manolo Recio Sjögren LEBARA MOBILE SITE Friday, 14 December 12
2. 2 Overall quick improvements Future thinking On branding mobile experiences 1 3 Friday, 14 December 12
3. ON BRANDING MOBILE EXPERIENCES Friday, 14 December 12
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6. Branding for small screens Friday, 14 December 12
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15. Design atmosphere Typography & white space Furniture and colour Interaction vocabulary Friday, 14 December 12
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21. OVERALL IMPROVEMENTS Friday, 14 December 12
22. Visual design and branding to be revisited Weak brand implementation Muted looking visual design with no visual hierarchy Site failing to convey a memorable brand experience. Friday, 14 December 12
23. Nav means to be reviewed Inconsistent CTAs and probably unbranded Friday, 14 December 12
24. Weak branding implementation Poor visual design overall Friday, 14 December 12
25. The home screen feels busy, unfocused and almost unbranded Muted design that doesn’t reach its full potential Friday, 14 December 12
26. User Interface to be refocused “The UI is the brand on small screens” Home screen feels busy and unfocused — Too many choices without a visual hierarchy UI elements need to be prioritised based on user goals and business goals. Friday, 14 December 12
27. Navigation items repeated at top and on the body Visual weight of actions need to be curated Friday, 14 December 12
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29. Collapsing navigation into a menu icon Room for communication purposes Friday, 14 December 12
30. No content = huge missed opportunity Lebara voice andpersonality is completely missing We can make room to convey some of the organisation values Friday, 14 December 12
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32. Room for communication purposes ..and people do scroll on mobile Friday, 14 December 12
33. User journeys to be streamlined Core actions to be identified and prioritised Broken experience. From mobile to desktop Shallow and dispersed architecture Friday, 14 December 12
34. Understand what would our users like to do on our mobile site Prioritise main actions accordingly Friday, 14 December 12
35. Split/broken experiences Users are taken to the desktop site on their hand devices Friday, 14 December 12
36. FUTURE THINKING Friday, 14 December 12
37. The need to revisit some assumptions Ill-devised catchphrase: “mobile means less” 4 Ferraris sold in the US on mobile devices every month Mobile is not just ‘on the go’ — Current user contexts? Friday, 14 December 12
38. Mobile means more Mobile brings with it exciting capabilities we can take advantage of Mobile extends our capabilities Mobile browsers leave PC-based web browsers behind Friday, 14 December 12
39. Create meaningful content There’s an opportunity to get the organisation values across Well-structured content as an essential part of art direction Friday, 14 December 12
40. Be future-friendly There is an ever-increasing number of devices. We can’t be all things on all of them Progressively enhance our experience being mindful of the device constraints and capabilities Create a functional, and hopefully optimal, experience Friday, 14 December 12
41. Thanks. Friday, 14 December 12