Lebara Mobile Website review

Lebara Mobile Website review

This is one of the initial presentations I gave during my period doing some design consultancy at Lebara.

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Manolo Recio Sjögren

December 03, 2012
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Transcript

  1. Design review by Manolo Recio Sjögren LEBARA MOBILE SITE Friday,

    14 December 12
  2. 2 Overall quick improvements Future thinking On branding mobile experiences

    1 3 Friday, 14 December 12
  3. ON BRANDING MOBILE EXPERIENCES Friday, 14 December 12

  4. v Friday, 14 December 12

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  6. Branding for small screens Friday, 14 December 12

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  15. Design atmosphere Typography & white space Furniture and colour Interaction

    vocabulary Friday, 14 December 12
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  19. Friday, 14 December 12

  20. v Friday, 14 December 12

  21. OVERALL IMPROVEMENTS Friday, 14 December 12

  22. Visual design and branding to be revisited Weak brand implementation

    Muted looking visual design with no visual hierarchy Site failing to convey a memorable brand experience. Friday, 14 December 12
  23. Nav means to be reviewed Inconsistent CTAs and probably unbranded

    Friday, 14 December 12
  24. Weak branding implementation Poor visual design overall Friday, 14 December

    12
  25. The home screen feels busy, unfocused and almost unbranded Muted

    design that doesn’t reach its full potential Friday, 14 December 12
  26. User Interface to be refocused “The UI is the brand

    on small screens” Home screen feels busy and unfocused — Too many choices without a visual hierarchy UI elements need to be prioritised based on user goals and business goals. Friday, 14 December 12
  27. Navigation items repeated at top and on the body Visual

    weight of actions need to be curated Friday, 14 December 12
  28. Friday, 14 December 12

  29. Collapsing navigation into a menu icon Room for communication purposes

    Friday, 14 December 12
  30. No content = huge missed opportunity Lebara voice andpersonality is

    completely missing We can make room to convey some of the organisation values Friday, 14 December 12
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  32. Room for communication purposes ..and people do scroll on mobile

    Friday, 14 December 12
  33. User journeys to be streamlined Core actions to be identified

    and prioritised Broken experience. From mobile to desktop Shallow and dispersed architecture Friday, 14 December 12
  34. Understand what would our users like to do on our

    mobile site Prioritise main actions accordingly Friday, 14 December 12
  35. Split/broken experiences Users are taken to the desktop site on

    their hand devices Friday, 14 December 12
  36. FUTURE THINKING Friday, 14 December 12

  37. The need to revisit some assumptions Ill-devised catchphrase: “mobile means

    less” 4 Ferraris sold in the US on mobile devices every month Mobile is not just ‘on the go’ — Current user contexts? Friday, 14 December 12
  38. Mobile means more Mobile brings with it exciting capabilities we

    can take advantage of Mobile extends our capabilities Mobile browsers leave PC-based web browsers behind Friday, 14 December 12
  39. Create meaningful content There’s an opportunity to get the organisation

    values across Well-structured content as an essential part of art direction Friday, 14 December 12
  40. Be future-friendly There is an ever-increasing number of devices. We

    can’t be all things on all of them Progressively enhance our experience being mindful of the device constraints and capabilities Create a functional, and hopefully optimal, experience Friday, 14 December 12
  41. Thanks. Friday, 14 December 12