audience engagement - proximity beacons in practice

audience engagement - proximity beacons in practice

why?
growth, targeting, in-store attribution, ad spend
who?
retail, sport venues, entertainment, others
how?
eddystone, physical web, scenarios, getting started

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René Bröcker

August 20, 2016
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  1. audience engagement proximity beacons in practice

  2. why who how content

  3. why content

  4. growth targeting in-store attribution ad spend why?

  5. growth 6 million beacons now 400 million beacons by 2021

    11 million coupons now 1,600 million coupons by 2020 why?
  6. targeting target information to the most receptive audiences when they’re

    in the right place proximity context time why?
  7. in-store attribution understanding which recipient made a visit to a

    physical location as a result of seeing an information location sharing gps, wifi, proximity panel-based systems why?
  8. ad spend mobile ads overtake tv and desktop ad spend

    in 2016 UK mobile ads to reach 70% of all digital ad spend by 2019 US why?
  9. who content

  10. retail sport venues entertainment others who?

  11. retail regent street shopkick ikea alstertal einkaufszentrum who?

  12. sport venues 49ers’ levi’s stadium yankee stadium orlando magic’s amway

    center kentucky derby who?
  13. entertainment multikino berlin zoo brooklyn museum who?

  14. others heineken mondelez ströer who?

  15. how content

  16. eddystone physical web scenarios getting started how?

  17. eddystone google 2015 eid, tlm & url proximity beacon api

    beacon dashboard & app how?
  18. physical web eddystone url web url, app intent, app install

    chrome on android or iOS demo how?
  19. scenarios multiple purposes sharing & leasing beacon networks how?

  20. getting started beacons google account & api project beacon tools

    app beacon dashboard nearby api how?
  21. http://www.mediapost.com/publications/article/282189/ http://www.mediapost.com/publications/article/275589/ http://www.cmswire.com/customer-experience/retailers-brace-for-the- rise-of-bluetooth-beacons/ http://www.geomarketing.com/geo-101-what-is-in-store-attribution http://www.marketingtechnews.net/news/2016/aug/17/beacons- better-display-advertising/ https://www.luxurydaily.com/regent-street-shopping-app-yields-in- store-results-implications-for-high-streets-elsewhere/ http://locationinsider.de/shopkick-testet-zusaetzliche-beacons-bei-

    karstadt-und-vergibt-punkte-fuer-kassenzettel-scans/ http://www.horizont.at/home/news/detail/beacons-technologie-mit- lernpotenzial.html credits
  22. http://locationinsider.de/ece-future-labs-aktualisieren-beacons- hudsons-bay-investiert-in-digitales-target-erweitert-shopping-app/ http://www.forbes.com/sites/moorinsights/2016/04/11/the-magic-of- bluetooth-beacons/#2ffea8cb3da4 http://techcrunch.com/2016/04/29/kentucky-derby-attendees-can- now-order-food-place-bets-from-their-seats/ http://www.geomarketing.com/how-the-orlando-magic-generated-1- million-in-ticket-sales-with-beacons https://www.sensorberg.com/die-polnische-kinokette-multikino-setzt- auf-sensorbergs-beacon-technologie/?lang=de

    https://www.iphone-ticker.de/gehege-infos-zoo-berlin-demonstriert- sinnvollen-beacon-einsatz-99642/ https://www.brooklynmuseum.org/community/blogosphere/ 2015/02/04/the-realities-of-installing-ibeacon-to-scale/ credits
  23. http://www.retaildetail.eu/en/news/food/heineken-experiments- beacons http://locationinsider.de/mondelez-real-und-payback-testen-beacons- entlang-der-lieferkette/ http://www.sueddeutsche.de/wirtschaft/beacons-kleine-sender- grosse-plaene-1.2855778 https://github.com/google/eddystone https://developers.googleblog.com/2016/07/io-session-location-and- proximity.html https://developers.google.com/beacons/overview

    https://developers.google.com/beacons/proximity/guides https://google.github.io/physical-web/ credits
  24. https://developers.google.com/nearby/notifications/overview https://developers.google.com/nearby/messages/overview credits