Introduction to Green-e Marketplace

Presented on June 12, 2014 by Brendan Cook, Center for Resource Solutions
Green-e Marketplace is a program that recognizes organizations using certified renewable energy and enables them to demonstrate their environmental commitment through the use of the nationally recognized Green-e logo. Green-e Marketplace gives its participants unique resources to help them communicate their commitment to clean energy on their collateral, website, and products. This hour-long webinar explains the requirements of joining the program, the benefits of clean-energy purchases to an organization's sustainability strategy, and how Green-e Marketplace fits into the overall green-labeling ecosystem.

Transcript

1. Introduction to Green-e Marketplace June 12th, 2014 Brendan Cook Green-e Marketplace Senior Analyst Center for Resource Solutions 415-568-4280 brendan@resource-solutions.org
2. Presentation Roadmap Introduction Brief Overview of Green-e Energy Certification From Purchase of Renewable Energy to Promotion Overview of Green-e Marketplace for • Renewable Energy • Climate Commitments & Carbon Offsets • Print • Electric Vehicles • Events Benefits of Green-e Marketplace and Green-e logo Q&A
4. Green-e Recognition BBMG Study: Green-e Recognition at 21% Nationally in 2009
5. National Electricity Mix Source: U.S. Department of Energy, Energy Information Agency (EIA), 2010 data
6. More Renewables
7. How Renewable Energy is Defined Wind Small Hydro Solar Geothermal Biomass Wave/Tidal
8. Consumer Protection and Certification for Voluntary Renewable Energy Purchases • Established in 1997 • Certification of three RE product types: –Renewable Energy Certificates (RECs) –Utility green pricing programs –Competitive Electricity products • Covers all 50 states and Canada
9. Renewable Energy: REC + electricity
10. Renewable Energy: REC + electricity Renewable Energy Certificates are renewable energy. RECs are tracked, traded, sold, and retired. You buy a REC, you’re buying renewable energy.
11. How to Buy Renewable Energy Utility Green Power Programs Competitive Electricity Providers Renewable Energy Certificates On-site Generation www.green-e.org/buy or www.buycleanenergy.org
12. How Renewable Energy is Defined Wind Small Hyrdo Solar Geothermal Biomass Wave/Tidal
13. Tell your story.
14. • Allows use of Green-e logo to promote purchase – Minimum purchase or generation requirements – Fee to use trademarked logo – Verification of purchases and percent of use claims – Purchase of Carbon offsets & reduction commitments • Logo can be used on consumer goods manufactured with 100% renewable energy Verification and Logo Use for Renewable Energy and Carbon Offset Purchasers
16. Organizations Products Facilities Vehicles Types of Verification and Claims
17. Green-e Marketplace options for Renewable Energy On Product Organization or Company Headquarters Re:print (in print) Electric Vehicles Events
18. Over 500 Products
19. CONTACT Requirement: 100% Headquarters + 100% Product Manufacturing On Product
22. Fee Schedule
24. How it Works
25. Re:print Examples
26. For All Organizations
27. Green-e for Electric Vehicles What’s powering your EV? Green-e provides claims and communication for your certified renewable power purchase for electric vehicles and charging stations.
28. Green EV – Austin Energy
29. Communicate your Climate Commitments & Carbon Offsets with
30. Green-e for Carbon Offsets & Climate Commitments Activities (Events) Facilities Vehicle Fleets
31. Facilities Vehicles Carbon Offset Examples
32. Green-e for Events Communicate your renewable energy and/or carbon offset purchase
33. The Advantage
34. Customer Engagement
35. Commitment to Renewables
36. Quality Products and Services
37. Quarterly Webinars
38. Online Media Events
39. Product Advocacy Standards Advocacy Consumer Protection
40. Renewable Energy Markets 2014 www.RenewableEnergyMarkets.com Submit an Abstract Today!
41. Brendan Cook Green-e Marketplace Senior Analyst Center for Resource Solutions 415-568-4280 brendan|at| resource-solutions.org @greenemarktplc
42. Resources www.green-e.org/marketplace Find out how to put the Green-e logo to use for your organization www.resource-solutions.org Get the latest research and reports from CRS, including the recently published study, Unlocking the Power of Renewable Energy Certification to Build Credibility with Consumers www.epa.gov/grnpower/buygp U.S. EPA’s Guide to Purchasing Green Power www.ftc.gov Comply with the Federal Trade Commission’s Green Guides www.renewableenergymarkets.com Renewable Energy Markets annual conference