Mailchimp and Your Blog

A quick overview of using your WordPress' website RSS feed to automatically send emails of your blog posts to your subscribers.

Transcript

1. Mailchimp and Your Blog (the low hanging fruit of email marketing)
2. What is RSS? “RSS is a format for delivering regularly changing web content.” source: whatisrss.com
3. Podcasts
4. Feedly
5. Email
6. Why Use RSS to Email? ▪ It’s easy! ▪ Once you’ve set it up, it’s already done every time! ▪ You’ve already written the content once, why do it again?
7. Set Up Your Feed
8. Full Text v. Summary FULL TEXT ▪ All the words, images, etc. in your post content ▪ Includes both the full content of your post and the summary SUMMARY ▪ The first 140ish characters of your content, OR ▪ The post excerpt (created by you) ▪ (Usually) text only, no images
9. Set Up an RSS Campaign: Create
10. Set Up an RSS Campaign: Automate
11. Set Up an RSS Campaign: Feed
12. Set Up An RSS Campaign: Recipients
13. Set Up An RSS Campaign: Setup
14. Set Up An RSS Campaign: Template
15. Set Up an RSS Campaign: Design
16. Set Up an RSS Campaign: Preview
17. Set Up an RSS Campaign: Confirm
18. Set Up an RSS Campaign: Relax
19. Eat Your Own Dog Food ▪ Sign up for your own mailing list ▪ Receive and read your own emails ▪ Subscribe to your own feed multiple ways