VOLUNTEERS n=23 10 - Extremely interested 5 – Neither interested nor uninterested 0 - Not at all interested The type of work done by MSF, e.g. crisis response, healthcare, research 9.0 Stories from MSF volunteers in the field 9.0 MSF News 8.7 Our activities in a specific country 8.7 Crisis alerts and appeals 8.4 Information on specific issues like malnutrition or AIDS 8.4 Stories from patients 8.2 Volunteering overseas with MSF 8.2 MSF Events 7.4 How to support MSF, e.g. fundraising or with donations 7.0 Background information on MSF, e.g. history, finances 6.5 Working for MSF in the UK 5.9 Resources for schools 5.5 5
“RESONATE WITH THE TARGET AUDIENCE • “EXPOSE THE BREADTH OF YOUR OFFERING • “INVESTS THE SITE WITH CREDIBILITY • “CONVEY THE PROPOSITION • “FOSTER ENGAGEMENT WITH THE SITE • “THERE IS HEADROOM FOR IMPROVEMENT 24