How to win over clients and influence colleagues

My slides from UX Camp Brighton 2013

Transcript

1. @robotperson Rob Pearson UX Camp Brighton 2013 How to win over clients and influence colleagues
2. @robotperson Rob Pearson UX Camp Brighton 2013 How to win over clients and influence colleagues
3. @robotperson #1 Tips on UX in professional practice Tips on improving user experiences domestically ...and TV listings
4. @robotperson Who holds the power?
5. @robotperson Three pillars of IA
6. @robotperson Three pillars of IA
7. @robotperson
8. @robotperson
9. @robotperson Three pillars of IA
10. @robotperson Three pillars of IA: what we’d like Context Content Users
11. @robotperson Three pillars of IA: where the power is Context Content Users
12. @robotperson Power and influence So far so obvious ...clients have the power How can we wield more influence?
13. @robotperson Power and influence If we understand where the power lies, what motivates it, and we develop a relationship with that power, we’ll be in a better position to win them over to our way of thinking, and to make a better project for our users. But it’s not something that’s our strong point professionally...
14. @robotperson Skills gap “The real skills gaps facing UX design professionals involve the ‘soft’ skills of communication, collaboration, facilitation, and ‘business savvy.’” MATTHEW T. GRANT, AQUENT WIRED, OCT 16 2013 http://www.wired.com/insights/2013/10/why-your-ux-designer-wont-be-the-next-steve-jobs
15. @robotperson Dale Carnegie “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”
16. @robotperson Dale Carnegie
17. @robotperson #0 Get in front of your clients
18. @robotperson Project kick-off Why are you excited to be on the project? What’s good about what they have?
19. @robotperson #1 “Give honest and sincere appreciation.”
20. @robotperson Personal details
21. @robotperson #2 “Become genuinely interested in other people.” “Talk in terms of the other person’s interests”
22. @robotperson Listening • Usability testing • Interviews • Workshops • Colleagues • UX as therapy!
23. @robotperson #3 “Be a good listener” “Let them do the talking”
24. @robotperson
25. @robotperson Insert text IMPROVING THE UX OF TOASTING
26. @robotperson Three great new ways to improve the user experience of your toasted bread products! ...3 ...2 ...1
27. @robotperson Insert text #3 WRAP JAZZ
28. @robotperson Insert text #3 WRAP JAZZ
29. @robotperson Insert text #3 WRAP JAZZ
30. @robotperson Insert text #3 WRAP JAZZ
31. @robotperson Insert text #2 THE SCOTCH FLIP
32. @robotperson Insert text #2 THE SCOTCH FLIP
33. @robotperson Insert text #2 THE SCOTCH FLIP
34. @robotperson Insert text #2 THE SCOTCH FLIP
35. @robotperson Insert text #2 THE SCOTCH FLIP
36. @robotperson Insert text #2 THE SCOTCH FLIP
37. @robotperson Insert text #2 THE SCOTCH FLIP
38. @robotperson Insert text #1 TOP PLATE HOT PLATE
39. @robotperson Insert text #1 TOP PLATE HOT PLATE
40. @robotperson Insert text #1 TOP PLATE > HOT PLATE
41. @robotperson Insert text #1 TOP PLATE > HOT PLATE
42. @robotperson Wrap jazz The scotch flip Top plate > hot plate ...3 great new ways to improve the user experience of your toasted bread products!
43. @robotperson
44. @robotperson #4 “Dramatise your ideas”
45. @robotperson Names
46. @robotperson #5 “A person's name is, to them, the sweetest and most important sound”
47. @robotperson Criticising Expert reviews Usability results ...Stakeholder investment?
48. @robotperson #6 “Show respect: never say you're wrong” “See it from their point of view”
49. @robotperson Mistakes
50. @robotperson #7 “Admit your mistakes quickly and emphatically”
51. @robotperson How to win over clients and influence colleagues Power The skills gap Dale Carnegie 7 tips [UX Quick toast special supplement]
52. @robotperson ROB PEARSON Head of UX, Amido @robotperson rob@robotperson.com 07787 598 285
53. @robotperson #8 “Smile!”