DataBroker DAO

A distributed Marketplace for IoT Sensor Data, enabling the monetisation of IoT sensor data, turning sunk costs into perpetual revenue streams.

Transcript

1. DATABROKER DAO PROJECT DECK DISTRIBUTED MARKETPLACE FOR IOT SENSOR DATA https://databrokerdao.com
2. MARKETSIZE • Market for IoT sensors reached USD 600B/year in 2015 with 9 billion sensors installed globally • expected to reach USD 1.2T/ year by 2019 with 34 billion sensors installed • max 2 year investment payback required in most industries for such investments • the value of the data being produced is circa 1/2 of the annual investment to the sensor owner to meet internal payback period requirements • The value of the data to primary owners of the sensors is circa USD 300B/year. DATABROKER DAO MARKETSIZE THE IOT SENSOR MARKET IS HUGE AND RAPIDLY GROWING. THE DATA BEING PRODUCED IS EXTREMELY VALUABLE BUT IS LOCKED IN ORGANISATIONAL SILOS TODAY https://databrokerdao.com
3. DATA ORIGINS • All commercial sectors are producing & utilising IoT sensor data for their own purposes today; • The top 3 sectors with nearly 60% of total investment in IoT sensor data are: • Manufacturing & Natural Resources • Utilities & Transportation • Government • Personal data is a relatively minor piece of the data pie with less than 10% of the total market DATABROKER DAO DATA ORIGINS 90% OF THE SENSOR DATA IS PRODUCED BY CORPORATIONS AND GOVERNMENTS, 10% BY CONSUMER DEVICES https://databrokerdao.com
4. DATA PROCESORS • Consultancies purchase sensor data to create value adding insights for their clients; • The data sets used are typically from either own sources or publicly available government databases; • This industry is worth USD 150B/year based on self- procured and publicly available data… • …without even touching the vast sensor data repositories locked away in organisational silos. DATABROKER DAO DATA PROCESSORS DESPITE A FRAGMENTED AND SILOED DATA LANDSCAPE TODAY, MORE THAN 5000 COMPANIES GLOBALLY ARE ACQUIRING AND REPACKAGING DATA TO SELL IT ON, CREATING A USD 150B/YEAR INDUSTRY IN 2016. https://databrokerdao.com
5. USECASES • SMART CITIES: Improve the lives of citizens • AGRICULTURE: More granular data than the national weather service can provide • ACADEMIA: Data needs of researchers • AUTOMOTIVE: 100’s of sensors already on all cars, transport trucks DATABROKER DAO USECASES BESIDES THESE 5000 COMPANIES, THERE ARE A NUMBER OF HUGE USE CASES FOR DATA THAT IS ALREADY OUT THERE TODAY BUT INACCESSIBLE https://databrokerdao.com
6. DATA VALUE • The value of the data being being produced and used exclusively by the owners of sensors is circa $300B/year • In our economic modelling, we choose a base assumption that 10% of the data is interesting to potential buyers and that this data will be interesting for 1-3 buyers on average based on own and commissioned research. • This provides an estimated value of this data to secondary users (3rd parties) is $30-90B/year globally today. • The number of sensors deployed is expected to triple by 2020 to 30 billion from 9.7 billion sensors today. Following this trend, we expect the value of the data interesting for resale to grow to $90-270B/year by 2020. DATABROKER DAO DATA VALUE THE VALUE OF SENSOR DATA IS CIRCA USD 30-90B PER YEAR TODAY, GROWING TO $90-270B BY 2020 https://databrokerdao.com
7. PLATFORM • Sensor owners are connected and set the price for their data to be sold DataBroker • Data buyers search for relevant data streams and data sets • Data buyers buy for their own use or enrich data and resell it on the DataBroker platform • Purchases of data on DataBroker are made with DATA tokens allowing for micro transactions to buy data for discrete and finite time periods. DATABROKER DAO PLATFORM TO UNLOCK THIS VALUE, THE DATABROKER DAO PLATFORM PROVIDES DATA OWNERS WITH A DIRECT PATH TO MONETISATION AND DATA BUYERS WITH ACCESS TO VALUABLE DATA https://beta.databokerdao.com
8. EARLY TOKEN SALE TOTAL TOKENS: 225.000.000 EARLY SALE: 11.250.000 (5%) GOAL: 9375 ETH RATE: 1200 DATA/ETH EARLY DISCOUNT: 20% REFERRAL BONUS: 5% ACCEPTING: ETH DATABROKER DAO EARLY TOKEN SALE A 20% DISCOUNT IS OFFERED DURING THE EARLY SALE WITH A 5% REFERRAL BONUS https://databrokerdao.com
9. USE OF PROCEEDS DATABROKER DAO USE OF PROCEEDS Platform Development 30% Business Development 50% Marketing: 15% Operations: 5% https://databrokerdao.com
10. TEAM DATABROKER DAO CORE TEAM AND ADVISORS Matthew van Niekerk Co-Founder & CEO Roderik van der Veer Co-Founder & CTO Els Meyvaert Communications director Cassandre Vandeputte Solution Analyst Tom De Block Solution Architect Patrick Byrne CEO overstock.com Julien Marlair Business Development and Innovation Manager at Proximus Jonathan Johnson President Medici Ventures Lawrence Pluym Investment banker and Crypto trader Richard Kastelein Blockchain News CORE TEAM ADVISORS https://databrokerdao.com
11. DATABROKER DAO PROJECT DECK We have a fully functioning platform. Try the BETA! beta.databrokerdao.com Want to know more? Email: hello@databrokerdao.com Twitter: @databrokerdao
 Join us on slack: slack.databrokerdao.com https://databrokerdao.com https://databrokerdao.com