Ruth Everett - Tackling Python - How It Can Help with Technical SEO (Women in Tech SEO Fest March 2020)

Transcript

2. @rvtheverett #WTSFest Allow: /dogs Allow: /SEO Allow: /python My coding partner in crime
3. @rvtheverett #WTSFest PROBLEM SEOs are busy
4. @rvtheverett #WTSFest SOLUTION Automation
5. @rvtheverett #WTSFest Enter Data Analysis & Automation with Python
6. My introduction to Python What We’ll Cover What Python is and how it can be used How Python can help with Technical SEO @rvtheverett #WTSFest
7. @rvtheverett #WTSFest MY INTRODUCTION TO PYTHON
8. Before @rvtheverett #WTSFest
9. Now @rvtheverett #WTSFest
10. INSPIRATION IN THE INDUSTRY @rvtheverett #WTSFest @hamletbatista @BritneyMuller https://www.slideshare.net/Muller-Marketing-Inc/machine-learning-for-marketers- ctaconf-2019 https://www.searchenginejournal.com/author/hamlet-batista/
11. INSPIRATION IN THE INDUSTRY @rvtheverett #WTSFest Paul Shapiro https://moz.com/blog/programming-for-seos Tyler Reardon https://www.slideshare.net/TylerReardon2/advanced-technical-seo-in- 2020-data-science
12. SCALING AUTOMATED QUALITY TEXT GENERATION WEBINAR @rvtheverett #WTSFest https://www.deepcrawl.com/blog/webinars/scaling-automated-quality-text-generation-for-enterprise-sites/
13. COMPANIES USING PYTHON @rvtheverett #WTSFest
14. COMPANIES USING PYTHON "Python has been an important part of Google since the beginning, and remains so as the system grows and evolves. Today dozens of Google engineers use Python, and we're looking for more people with skills in this language." @rvtheverett #WTSFest
15. COMPANIES USING PYTHON "Python is fast enough for our site and allows us to produce maintainable features in record times, with a minimum of developers" @rvtheverett @DeepCrawl
16. CODECADEMY @rvtheverett #WTSFest 20 week online course Mixture of theory and practical A range of projects to undertake Code console & terminal to play and test
17. DATACAMP @rvtheverett #WTSFest Wide range of skill tracks Interactive exercises Instant explanations Challenges and projects https://www.datacamp.com/learn/python/
18. SOLOLEARN @rvtheverett #WTSFest Free mobile app Learn Python on the go Over 200 practice questions Code Playground https://www.sololearn.com/Course/Python/
19. CODECOMBAT @rvtheverett #WTSFest https://codecombat.com/
20. @rvtheverett #WTSFest WHAT IS PYTHON?
21. WHAT IS PYTHON? Code written in the terminal @rvtheverett #WTSFest Results generated Open-source interactive programming language Interpreted line by line
22. USING PYTHON Mac - Terminal Windows - Command Line @rvtheverett #WTSFest
23. USING PYTHON @rvtheverett #WTSFest Google Colab
24. USING PYTHON @rvtheverett #WTSFest Jupyter Notebook
25. PYTHON LIBRARIES @rvtheverett #WTSFest Data extraction & analysis Scientific Computing Natural Language Processing Machine Learning
26. @rvtheverett #WTSFest HOW PYTHON CAN HELP WITH TECHNICAL SEO
27. WHY SHOULD WE CARE? @rvtheverett #WTSFest Data extraction and analysis to solve complex problems Future-proofing your job Efficiency and time-saving Automating repetitive tasks https://www.ranksense.com/empowering-a-new-generation-of-seos-with-python/
28. WHY SHOULD WE CARE? @rvtheverett #WTSFest Spend 5 hours a week using excel Thats 20 hours a month Over 200 hours a year (35 hours in dog time) (140 hours in dog time) (1400 hours in dog time)
29. WHY SHOULD WE CARE? @rvtheverett #WTSFest Average salary for a Technical SEO Executive: £25,000 Average £12 per hour £2,400 you could save
30. WHY SHOULD WE CARE? @rvtheverett #WTSFest Imagine what we could achieve if we spent this time (and money) on other important tasks
31. @rvtheverett #WTSFest WHY IS PYTHON GROWING IN POPULARITY IN THE SEO SPACE? Make data driven decisions Allowing us to focus on other important optimisation efforts Confidence in recommendations Provide concrete insights Better understand data
32. AUTOMATING WITH PYTHON @rvtheverett #WTSFest Automating with Python Parameter Finder 404 Checker Internal Linking Analysis Image Optimisation Website Scraping Keyword Research
33. @rvtheverett #WTSFest CHALLENGE - MISSING ALT TEXT SOLUTION - IMAGE CAPTIONING WITH PYTHIA
34. IMAGE CAPTIONING WITH PYTHIA @rvtheverett #WTSFest Pythia Modular Framework https://paperswithcode.com/paper/bottom-up-and-top-down-attention-for-image https://learnpythia.readthedocs.io/en/latest/
35. @rvtheverett #WTSFest IMAGE CAPTIONING WITH PYTHIA Google Colab Link
36. @rvtheverett #WTSFest IMAGE CAPTIONING WITH PYTHIA
37. It’s not perfect though! @rvtheverett #WTSFest IMAGE CAPTIONING WITH PYTHIA
38. @rvtheverett #WTSFest CHALLENGE - BROKEN PAGES SOLUTION - CRAWL404
39. CRAWL404 @rvtheverett #WTSFest Once you specify the sitemap the script will; Read the sitemap.xml file Search for ‘href’ attribute to get all the valid links from every page Check the link response code Export all 404 error URLs to a text file Github Link
40. @rvtheverett #WTSFest CHALLENGE - LARGE IMAGE FILE SIZES SOLUTION - OPTIMISE IMAGES
41. OPTIMISE IMAGES WITH PILLOW @rvtheverett #WTSFest Pure Python using the Pillow library This script does optimise images destructively optimize-images filename.jpg Optimise a single image optimize-images ./ Optimise a folder with multiple images Github Link
42. OPTIMISE IMAGES WITH PILLOW @rvtheverett #WTSFest
43. OPTIMISE IMAGES WITH PILLOW @rvtheverett #WTSFest
44. OPTIMISE IMAGES WITH PILLOW @rvtheverett #WTSFest
45. OPTIMISE IMAGES WITH PILLOW @rvtheverett #WTSFest Original Optimised
46. @rvtheverett #WTSFest No coding knowledge required!
47. OTHER POSSIBILITIES @rvtheverett #WTSFest Log File analysis Validate hreflang Identify duplicate URLs Perform competitor analysis Automate page speed audits
48. @rvtheverett #WTSFest Think about what you can automate!
49. @rvtheverett #WTSFest PAGESPEED API WITH PYTHON
50. @rvtheverett #WTSFest PAGESPEED API WITH PYTHON Try it out on Colab
51. OTHER FUN PYTHON PROJECTS @rvtheverett #WTSFest Create a bot using Python, Telegram and RandomDog API https://www.practicepython.org/ https://realpython.com/pygame-a-primer/ https://inventwithpython.com/pygame/
52. POWERING MACHINE LEARNING @rvtheverett #WTSFest “Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed.” https://www.expertsystem.com/machine-learning-definition/
53. POWERING MACHINE LEARNING @rvtheverett #WTSFest https://www.expertsystem.com/machine-learning-definition/ Run a python script to train the computer, using a dataset Summarise & Visualise the dataset Evaluate the algorithms Make Predictions
54. REAL WORLD MACHINE LEARNING EXAMPLES @rvtheverett #WTSFest
55. SEO POSSIBILITIES WITH MACHINE LEARNING @rvtheverett #WTSFest SEO Possibilities with Machine Learning Evaluating Content Quality Log File Analysis Predictive analysis Title Tag Optimisation User Engagement Insights Audio Transcribing
56. @rvtheverett #WTSFest THE FUTURE OF SEO Understand and solve problems faster
57. @rvtheverett #WTSFest THE FUTURE OF SEO Make data driven decisions
58. @rvtheverett #WTSFest THE FUTURE OF SEO Focus on other important optimisation activities
60. TALK TO YOUR DEVELOPERS
61. JOIN COMMUNITIES https://pyslackers.com/web
62. https://www.100daysofcode.com/ KEEP PRACTICING AND HAVE FUN
63. KEY TAKEAWAYS @rvtheverett #WTSFest Python can help technical SEOs increase their efficiency. Being able to better understand data will lead to better decisions being made. Anyone can learn Python, with a little commitment. Have fun with it and see what you can create.
64. USEFUL RESOURCES @rvtheverett #WTSFest https://www.python.org/ https://www.searchenginejournal.com/python-seo-data-reference-guide/287927/ https://www.searchenginewatch.com/2019/02/06/using-python-to-recover-seo-site-traffic-part-one/ https://cs109.github.io/2015/ https://www.deepcrawl.com/blog/webinars/scaling-automated-quality-text-generation-for-enterprise-sites/ https://automatetheboringstuff.com/ https://towardsdatascience.com/beginners-guide-to-machine-learning-with-python-b9ff35bc9c51 https://www.searchenginejournal.com/python-technical-seo/330515 https://www.searchenginejournal.com/introduction-to-python-seo-spreadsheets/342779/ https://www.fullstackpython.com/
65. THANK YOU #WTSFest Ruth Everett Technical SEO & Content Executive @rvtheverett