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ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL; UX SAN ANTONIO

Ryan Rumsey
June 11, 2020
35

ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL; UX SAN ANTONIO

Exceed the expectations placed on designers and researchers by becoming Business Thinkers.

Ryan Rumsey

June 11, 2020
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Transcript

  1. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    ELEVATE YOUR
    INFLUENCE—KEEP
    YOUR DESIGN SOUL
    Exceed the expectations placed on
    designers and researchers by becoming
    Business Thinkers.
    @ryanrumsey
    www.secondwavedive.com

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  2. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Hi y’all!
    I’m Ryan Rumsey,
    Founder at
    Second Wave Dive

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  3. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    A few of my past lives
    Digital Transformation
    Cultural Transformation
    Customer Innovation
    Product Innovation
    Workforce Innovation
    Customer Experience
    User Experience
    Employee Experience

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  4. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Author of
    “Business Thinking
    For Designers”
    www.designbetter.co

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  5. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Accelerating
    strategic confidence,
    by design.
    Training and unconsulting for mid-career
    professionals and organizations.

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  6. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  7. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Before we
    get started
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  8. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    XD Summit 2020
    Let’s try an
    experiment in
    slid.do.

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  9. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    XD Summit 2020
    Consider the
    question “What is
    great design at
    Flexport?”
    In sli.do, enter
    4 words that
    answers this
    question.
    Click send after
    each word.

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  10. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    For the next
    ~35 minutes...
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  11. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Business stuff
    you should
    know.

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  12. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Source: https://www.pinterest.com/pin/32580797273738604/
    For the last 10
    years, Design
    has been all the
    rage.

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  13. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    D
    Business
    Engineering
    Our favorite
    Venn diagram
    worked.

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  14. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Our tools,
    methods, and
    reports are now
    a mainstay.

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  15. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Design-led
    companies beat
    the S&P.

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  16. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    We have rad
    case studies
    from companies
    that inspire us.

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  17. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Design execs
    are now
    commonplace.

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  18. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Design has a
    seat at the
    table.

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  19. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Why am I
    here?
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  20. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Many business
    leaders are still
    struggling to
    understand the value
    of design.

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  21. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Many design are
    struggling with the
    realities of
    organizational
    change and
    innovation.

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  22. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Majority of design
    teams stuck at Levels
    2 and 3.
    A select group of companies are receiving the most value from design
    for business. Although nearly 80% of companies include design on
    projects often or almost always, just 5% are empowering design for
    the greatest benefits, and 41% have significant room to grow.
    Few benefit most
    Level 1:
    Producers
    41% of companies
    More adoption of design
    More benefits from design
    Level 2:
    Connectors
    21% of companies
    Level 3:
    Architects
    21% of companies
    Level 4:
    Scientists
    12% of companies
    Level 5:
    Visionaries
    5% of companies
    *Based on 2,229 respondents
    11
    Ready to level up? InVision can help. Learn how.

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  23. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    “When organizations establish the right
    conditions for design and make room for
    it in core processes, they also experience
    deeper customer understanding, bolder
    exploration and experimentation, and
    more informed decisions vetted through
    the continuous testing and learning
    process design enables.”
    - The New Design Frontier by InVision
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  24. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    “When organizations establish the right
    conditions for design and make room for
    it in core processes, they also experience
    deeper customer understanding, bolder
    exploration and experimentation, and
    more informed decisions vetted through
    the continuous testing and learning
    process design enables.”
    - The New Design Frontier by InVision
    I’ve never seen an organization organically
    establish these conditions for designers!
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  25. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Investment in design
    work is often still
    questioned.

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  26. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Often resulting in
    false starts, team
    frustrations,
    colleague and
    stakeholder
    confusion, and
    employee turnover.

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  27. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Why is this
    the case?
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  28. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    The expectations of
    design are not
    always fully realized.
    We need to better understand what is
    expected of us to increase the level of design
    maturity in our organizations.

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  29. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Expects…
    Schedules
    Agendas
    Examples
    Proof
    Numbers
    Expects…
    Trust & Patience
    New behavior
    New thinking
    “Imagination”

    “Creativity”
    Design Business
    Talks about…
    Innovation
    Breakthroughs
    Disruption
    Results
    Impact
    Significant language
    gaps still remain.
    We need to speak about the value of design
    through languages that are already valued.
    Source: Tom Mulhern and Steve Portigal

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  30. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Ethics, diversity, and
    inclusion matter.
    We need to show why these are more than
    aspirations and how they are viable business
    decisions.

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  31. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    We’re still the new
    kids on the block.
    We need to better understand we’re often
    introducing new culture into existing culture.

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  32. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Prioritization is
    really freakin’ hard.
    We need to know that doing it well requires
    less finger-pointing.

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  33. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    “For all the value they
    could create, too often
    designers appear naive
    in the face of genuinely
    understanding cultures
    of decision-making.”
    - Dan Hill, Dark matter and trojan horses. A
    strategic design vocabulary.
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  34. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    What
    business
    stuff do we
    need to
    know?
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  35. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Our colleagues are
    human too.
    We need to better communicate our value to
    everyday processes, funding decisions,
    resource allocations, and overall business
    viability.
    Empathy Map Canvas Designed for: Designed by: Date: Version:
    WHO are we empathizing with? What do they need to DO?
    What do they need to do differently?
    What job(s) do they want or need to get done?
    What decision(s) do they need to make?
    How will we know they were successful?
    Who is the person we want to understand?
    What is the situation they are in?
    What is their role in the situation?
    GOAL
    What do they SEE?
    What do they SAY?
    What do they DO?
    What do they HEAR?
    What do they THINK and FEEL?
    What do they see in the marketplace?
    What do they see in their immediate environment?
    What do they see others saying and doing?
    What are they watching and reading?
    What have we heard them say?
    What can we imagine them saying?
    What do they do today?
    What behavior have we observed?
    What can we imagine them doing?
    What are they hearing others say?
    What are they hearing from friends?
    What are they hearing from colleagues?
    What are they hearing second-hand?
    © 2017 Dave Gray, xplane.com
    Last updated on 16 July 2017. Download a copy of this canvas at http://gamestorming.com/empathy-map/
    1 2
    3
    4
    5
    6
    7
    PAINS GAINS
    What are their fears,
    frustrations, and anxieties?
    What are their wants,
    needs, hopes and dreams?
    What other thoughts and feelings might motivate their behavior?

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  36. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Our impact goes way
    beyond the
    customer.
    We need to correlate more advanced design
    activities to business outcomes.
    Customer
    H&R
    Block
    API
    IRS
    Employer
    Bank data
    Tax refund receipt
    Customer data transfer
    Receipt confirmation
    Employee annual withholdings
    Employer tax data
    Employee annual statement
    Employee tax withholdings
    Service fee
    Receipt confirmation
    Customer tax declaration
    Additional tax payment
    Bank
    Deposit
    Notification
    D
    irect D
    eposit
    Preparation fee
    Audit notification

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  37. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Our job is to help
    create a competitive
    advantage
    We need to design products so desirable,
    they create adopted, competitive advantages
    for our organizations.
    How to win
    Where to play
    Unique value Low cost
    Broad market
    Niche market
    How to win
    Where to play
    DIFFERENTIATION
    OVERALL COST
    LEADERSHIP
    FOCUS
    STUCK IN THE MIDDLE

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  38. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Design maturity is
    directly related to
    the business model
    and strategy.
    Not all organizations need the same level of
    design maturity as Apple to be successful.

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  39. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Math matters
    Desirability meets viability through numbers.
    To challenge business assumptions, we must
    start with the math assumptions.
    =
    x x
    Number 

    of customers
    $1,900,000
    Annual
    customer value
    $100
    Projected % -
    current %
    (12%-10%)
    Incremental
    dollars earned
    $3.8M

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  40. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    MBA skills don’t
    directly translate to
    being heard.
    We need to address gaps in understanding
    design, silos and politics, lack of empowered
    leadership, and overall culture.
    Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA
    Tel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.com
    How To Modernize User Experience
    by Leah Buley, March 23, 2015
    For: Customer
    Experience
    Professionals
    KEY TAKEAWAYS
    Leading Firms Invest In UX; Those That Don’t Leave Themselves At Risk
    The importance of UX has matured in lockstep with the evolving role of software. UX
    professionals in forward-thinking firms now play a strategic role in shaping end-to-end
    customer experiences.
    But It Takes More Than Headcount To Realize The Benefits Of UX
    Some firms see more impact from their UX investments than others. Laggards exist
    even among firms with large UX teams. Ultimately, it comes down to a firm’s modern
    understanding of the UX skill set.
    Firms Should Examine Their UX Processes, Scope, And Staffing
    Companies looking to catch up should audit their UX team in these three areas: UX
    processes, scope, and staffing. Targeted changes will make a big difference.

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  41. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Transformation,
    Innovation, and
    Reorgs are all fancy
    words for change.
    At the heart of each is a desire and need to
    change the way people make decisions to
    benefit customers, company, and employees.

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  42. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Decisions are made
    easier when others
    understand your
    rationale.
    Problem-solving from different viewpoints do
    not address the complexities of behavior
    change.
    STRENGTHS WEAKNESSES
    OPPORTUNITIES THREATS
    Helpful
    To achieving the objective
    Harmful
    To achieving the objective
    Internal
    attributes of the organization
    External
    attributes of the environment
    SWOT Analysis

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  43. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    How might
    we learn this
    business
    stuff?
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  44. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1 Understand

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  45. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1
    2
    Understand
    Reflect

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  46. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1
    2
    3
    Understand
    Reflect
    Remix

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  47. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1
    2
    3
    Understand
    Reflect
    Remix
    Business
    Thinking

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  48. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1 Understand
    People
    Behavior
    Systems
    Skills
    Models
    Strategies
    Empathy Map Canvas Designed for: Designed by: Date: Version:
    WHO are we empathizing with? What do they need to DO?
    What do they need to do differently?
    What job(s) do they want or need to get done?
    What decision(s) do they need to make?
    How will we know they were successful?
    Who is the person we want to understand?
    What is the situation they are in?
    What is their role in the situation?
    GOAL
    What do they SEE?
    What do they SAY?
    What do they DO?
    What do they HEAR?
    What do they THINK and FEEL?
    What do they see in the marketplace?
    What do they see in their immediate environment?
    What do they see others saying and doing?
    What are they watching and reading?
    What have we heard them say?
    What can we imagine them saying?
    What do they do today?
    What behavior have we observed?
    What can we imagine them doing?
    What are they hearing others say?
    What are they hearing from friends?
    What are they hearing from colleagues?
    What are they hearing second-hand?
    © 2017 Dave Gray, xplane.com
    Last updated on 16 July 2017. Download a copy of this canvas at http://gamestorming.com/empathy-map/
    1 2
    3
    4
    5
    6
    7
    PAINS GAINS
    What are their fears,
    frustrations, and anxieties?
    What are their wants,
    needs, hopes and dreams?
    What other thoughts and feelings might motivate their behavior?

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  49. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1 Understand
    People
    Behavior
    Systems
    Skills
    Models
    Strategies
    COMMUNICATING
    EVALUATING
    PERSUADING
    LEADING
    DECIDING
    TRUSTING
    DISAGREEING
    SCHEDULING
    High-Context
    Indirect Negative Feedback
    Application-First
    Hierarchical
    Top-down
    Relationship-based
    Avoid Confrontation
    Flexible Time
    Low-Context
    Direct Negative Feedback
    Principles-First
    Egalitarian
    Consensual
    Task-based
    Confrontational
    Linear Time
    STAKEHOLDER PROFILES

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  50. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1 Understand
    People
    Behavior
    Systems
    Skills
    Models
    Strategies
    Forces for change Forces against change
    The proposed change
    (+5) Degree of influence (-1) Degree of influence

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  51. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1 Understand
    People
    Behavior
    Systems
    Skills
    Models
    Strategies

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  52. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1 Understand
    People
    Behavior
    Systems
    Skills
    Models
    Strategies
    Customer
    H&R
    Block
    API
    IRS
    Employer
    Bank
    Tax refund
    Customer data
    Receipt
    Employee annual
    Employer tax
    Employee annual
    Employee tax
    Service
    Receipt
    Customer tax
    Additional tax
    Bank
    Deposit
    D
    irect
    Preparation
    Audit

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  53. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1 Understand
    People
    Behavior
    Systems
    Skills
    Models
    Strategies
    Financial
    Perspective
    Customer
    Perspective
    Operations
    Perspective
    Learning & Growth
    Perspective
    Reduce costs
    to produce
    Maximize use
    of existing
    Increase
    revenues from
    Increase
    revenues from
    Increase number of Maintain customer
    Improve
    quality of services
    Understand
    accessibility gaps Identify product
    Increase
    velocity to market
    Duplicate
    working processes
    Assemble
    R&D focus units
    Accelerate
    Design
    Enhance
    Business 101
    Cultivate
    cultural shifts
    Ensure compliance
    To remain in business, what are the things we must do: Generate revenue?
    To meet a financial objective, what are the things we need to give to
    customers to satisfy them? (Hint: Value Prop)
    To meet a customer objective, what are the things we need to do well to
    To meet an operational objective, what are the things we need to develop,
    learn, and grow internally?

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  54. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1
    2
    3
    Understand
    Reflect
    Remix

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  55. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    2 Reflect
    VERY EXCITED
    HARD TO DO
    3
    VERY EXCITED
    EASY TO DO
    1
    LITTLE EXCITEMENT
    HARD TO DO
    4
    LITTLE EXCITEMENT
    EASY TO DO
    2
    Fogg Behavior Model 2x2 Grid

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  56. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1
    2
    3
    Understand
    Reflect
    Remix

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  57. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    3 Remix
    Structures
    Processes
    Tools
    Methodologies
    Ceremonies
    Practices
    Situation
    Slide 1
    Complication
    Slide 2
    Complication
    Slide 6
    Complication
    Slide 10
    Resolution #1
    w/ SWOT
    Slide 14
    Data
    Slide 3
    Data
    Slide 4
    Data
    Slide 5
    Data
    Slide 7
    Data
    Slide 8
    Data
    Slide 9
    Data
    Slide 11
    Data
    Slide 12
    Data
    Slide 13
    Resolution #2
    w/ SWOT
    Slide 15
    Resolution #3
    w/ SWOT
    Slide 16

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  58. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Prioritize
    Problems
    Research Synthesize Ideate
    Iterate &
    Implement
    Is this product
    worth
    suporting?
    3 Remix
    Structures
    Processes
    Tools
    Methodologies
    Ceremonies
    Practices

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  59. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    3 Remix
    Structures
    Processes
    Tools
    Methodologies
    Ceremonies
    Practices

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  60. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    3 Remix
    Structures
    Processes
    Tools
    Methodologies
    Ceremonies
    Practices

    View Slide

  61. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    3 Remix
    Structures
    Processes
    Tools
    Methodologies
    Ceremonies
    Practices

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  62. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Product Score 84.00% B
    Usability 86.9% B
    Functionality 91.9% A
    Credibility 64.5% D
    Awareness 87.9% B
    Product Score 84.00% B
    Usability 86.9% B
    Functionality 91.9% A
    Credibility 64.5% D
    Awareness 87.9% B
    T
    T
    c
    Too
    Dia
    3 Remix
    Structures
    Processes
    Tools
    Methodologies
    Ceremonies
    Practices

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  63. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    1
    2
    3
    Understand
    Reflect
    Remix

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  64. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    So what
    might
    happen if
    you learn
    this stuff?
    FLEXPORT | ELEVATE YOUR INFLUENCE—KEEP YOUR SOUL

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  65. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    “The team gained more
    clarity because we had
    shared understanding on
    how to work as a
    partnership.”
    - L.M., Sr. Product Designer
    1 TRUST

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  66. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    “I feel powerful! I finally
    have the framework and
    way to visually organize
    and communicate a
    design strategy.”
    - S.M., Head of Design
    2 CONFIDENCE

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  67. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    “Our partners are
    coming to us directly,
    from the start, to help
    them make key
    decisions.”
    - V.C., Design Lead
    3 MATURITY

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  68. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Wait, what
    about that
    experiment?
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  69. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Reviewing the
    answers for “What is
    great design?”

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  70. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Why might business
    leaders and partners
    struggle with these
    answers?

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  71. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    When we’re not
    aligned, they think
    we’re just making
    things up.

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  72. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    This experiment was
    about seeing with
    new eyes.

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  73. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Takeaways
    UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL

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  74. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Anticipate the needs
    and behaviors of
    your colleagues;
    they’re human too.

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  75. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Visualize your
    business to learn
    your business.

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  76. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Measure the
    business impact of
    meaningful,
    productive, ethical,
    and transformative
    design.

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  77. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Use languages that
    are valued and
    understood to
    communicate the
    value of design.

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  78. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Articulating how
    design work fits into
    business processes is
    a design problem to
    solve.

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  79. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    By framing the value
    of design through
    business lenses,
    designers frame the
    value of design work
    to business leaders.

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  80. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    If you’re ready to
    equip yourself with
    the knowledge and
    know-how to
    influence business
    decisions…join us
    this September.
    September 7 - October 19, 2020
    The Business Thinking
    Intensive; Fall 2020
    Format: Virtual classroom;
    Time: 6-8 hours/week
    Availability: 30 participants

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  81. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    20+ tools and
    frameworks, peer
    review and
    feedback, deliberate
    practice.

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  82. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Applications open later this month.
    www.secondwavedive.com/newsletter
    September 7 - October 19, 2020
    The Business Thinking
    Intensive; Fall 2020
    Format: Virtual classroom;
    Time: 6-8 hours/week
    Availability: 30 participants

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  83. UX SAN ANTONIO | ELEVATE YOUR INFLUENCE—KEEP YOUR DESIGN SOUL
    Elevate your
    influence, keep your
    design soul.
    Thanks for your time. Be safe and well.
    www.ryanrumsey.com
    www.secondwavedive.com

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