How to maximize your search visibility on social media

Google, Bing, and ChatGPT all face competition. Today, our search behavior is scattered across multiple plattforms, depending on what type of information we are looking for.

Quick product review? Let's have a look at TikTok.
In need of interior inspiration? Pinterest it is.

It's time to broaden your strategy, and include social search to maximize your organic search visibility. In this BrightonSEO talk, I talked about how you can optimize your social media content with a data-driven approach, that satisfies both your audience and the algorithms.

Transcript

1. How to maximize your search visibility on social media Sabine Ljunggren Maia Marketing Speakerdeck.com/sabineljunggren @sabine-ljunggren
2. 2 SEO =
3. 3 “quick healthy dinner”
5. 5 “living room art ideas”
7. Search engines Social media AI chatbots 88% 31% 12% How do consumers search for answers to questions online? Source: HubSpot, Consumer Trends Report
8. of the Millenials and Gen Z prefer to search for information on social platforms over actual search engines. 29% Source: HubSpot, Consumer Trends Report
9. Source: 2024 Adobe Survey What have customers looked for when using TikTok as a search engine?
10. 10 Provide answers where the questions are asked
11. 11 Do the keyword research
14. 14 What affects visibility?
15. 15 5 Ranking factors 5 AUTHORITY 4 4 ENGAGEMENT 3 3 CLICK-THROUGH-RATE 2 2 TIME ON PLATFORM 1 1 CONTENT
16. 16 Profile Content
17. 17 RANKING FACTOR AUTHORITY BE NERDY Find your niche, and stick to it.
18. 18 OPTIMIZE YOUR COPY Include your main keywords in your bio. RANKING FACTOR CONTENT
19. 19 OPTIMIZE YOUR COPY Include keywords in your script, description, caption… How to grow ginger Lorem ipsum dolor sit amet grow ginger, consectetur adipiscing elit. Aliquam ullamcorper turpis ut venenatis mattis. Cras ut euismod ipsum, in accumsan lectus. Maecenas nec nibh eu leo efficitur dictum nec eu tortor. Mauris eget lectus eu mi consequat ornare sit amet nec quam. Etiam grow ginger orci, vel auctor ipsum hendrerit sed. Etiam varius nisi nunc, vel pharetra lacus hendrerit quis. Morbi consectetur libero justo, in tincidunt ligula rutrum et. Suspendisse vitae mauris et ipsum scelerisque sollicitudin. In hac habitasse platea dictumst. Donec at nisi eu mauris faucibus egestas. Sed malesuada elementum tortor non tristique. Nullam in quam posuere felis accumsan interdum. Vivamus condimentum id sem id condimentum. Etiam nisi dolor, cursus sed elementum id, molestie id ex. Mauris mattis mauris ac grow ginger ligula consectetur fermentum. Suspendisse tempor sapien diam, sed feugiat lorem ullamcorper ac. Curabitur urna enim, scelerisque et fringilla non, rutrum quis purus. Vivamus at molestie lacus. Sed porttitor sem ut magna ultricies egestas. Maecenas non imperdiet arcu, ac lobortis nisl. Donec in sem grow ginger sodales ligula cursus efficitur. Pellentesque in lobortis risus. Aenean ultrices tempor leo ut tristique. RANKING FACTOR CONTENT
20. 20 OPTIMIZE YOUR COPY … and title. RANKING FACTOR CONTENT
21. 21 TikTok Instagram YouTube RANKING FACTOR CLICK-THROUGH-RATE ATTRACT INTEREST Create show- stopping thumbnails.
22. 22 FIRST IMPRESSION Catch the viewers attention (super) early on. RANKING FACTOR TIME ON PLATFORM
23. 23 Unexpected? 🌶
24. 24 BE UNEXPECTED Use pattern interrupts to keep it interesting. CONTENT TIME ON PLATFORM RANKING FACTOR TIME ON PLATFORM
25. 25 ASK QUESTIONS Create “comment friendly” content. CONTENT ENGAGEMENT RANKING FACTOR ENGAGEMENT
26. 26 ASK QUESTIONS Create “comment friendly” content. CONTENT ENGAGEMENT RANKING FACTOR ENGAGEMENT
27. 27 ANSWER QUESTIONS Create content your followers request. CONTENT ENGAGEMENT RANKING FACTOR ENGAGEMENT
28. 28 BE TRENDY Jump on trends and find your way of doing it. CONTENT ENGAGEMENT RANKING FACTOR ENGAGEMENT
29. 29 RETAIN INTEREST Recommend, link and create playlists. CONTENT TIME ON PLATFORM RANKING FACTOR TIME ON PLATFORM
30. 30 RETAIN INTEREST Be consistent. RANKING FACTOR AUTHORITY
31. 31 Optimizing social channels is similar to dating REALIZATION
32. 32 The ultimate dating guide Access it here
33. Good luck! Sabine “Hitch” Ljunggren Maia Marketing linkedin.com/in/sabine-ljunggren/