google ads and meta ads

Difference between google ads and meta ads

Transcript

1. Google Ads vs Meta Ads Comparing platforms, targeting, budgets, leads and conversions Presented by Digital Orbit Aitrich Academy
2. Platform: Intent vs Interruption Google Ads Meta Ads • Search, Display, YouTube, Maps, Shopping • Facebook, Instagram, Messenger, WhatsApp • Reaches people actively searching • Reaches people while they scroll • Demand capture: user already has a need • Demand creation: you spark the interest • Best for ready-to-buy audiences • Best for awareness and discovery
3. Targeting Google: what they search Meta: who they are • Keywords with match types • Demographics, interests, behaviours • Location, device, time of day • Lookalike audiences from your customers • In-market and affinity audiences • Custom audiences: site visitors, leads • Remarketing lists and Customer Match • Broad targeting guided by the algorithm
4. Budgets and Costs Google Ads Meta Ads Buying model CPC (cost per click) mainly CPM / CPC / CPL objectives Typical cost per click Higher, driven by keyword auctions Lower, cheaper reach Minimum to start Low; daily budget you set Low; small daily budgets work Budget control Daily caps, bid strategies Daily or lifetime, campaign budget optimisation Learning phase Faster with search intent Needs steady spend to exit learning
5. Leads and Conversions Indicative strength (1 to 10) 9 9 8 8 6 5 Lead intent 5 Conversion rate Google Ads 5 Cost efficiency Meta Ads Awareness reach Google: fewer, warmer leads High intent means higher conversion rates. Meta: more, cooler leads Lower cost per lead, but needs nurturing and follow-up.
6. Which Should You Choose? Choose Google when Choose Meta when • Customers search for your service • The product is visual or impulse-led • You need leads ready to buy • You are building awareness • Local or urgent demand • You want cheap remarketing • Measurable, direct ROI is the goal • Audience is not yet searching
7. Key Takeaway • Google captures existing demand; Meta creates new demand. • Best results often come from using both: Meta to build awareness and retarget, Google to convert intent. • Start with one, track cost per lead, then scale what converts.