8 Tips To Choose The Right Cosmetics Online

KENS apothecary is the beauty destination for the world’s most well-known and luxurious beauty brands including Diptyque, Augustinus Bader, Kilian, Editions de Parfums Frederic Malle, Malin+Goetz and Marvis Toothpaste, among others. At KENS we are highly selective in our curation of beauty and grooming brands, while being in-tune to customer demands, ensuring they are effective and safe for Earth and ourselves. Every brand is carefully curated to ensure a great synergy in our stores, so customers can savour a sensorial beauty retail experience.

Transcript

1. 8 Tips To Choose The Right Cosmetics Online CREATED BY ADRIAN NICHOLS
2. Ascertain The Cosmetic Brand’s Reputation Before you consider investing in a beauty brand for the first time, ask yourself, “What is the public opinion about it?” This is because the chances of landing the wrong product from a cosmetic brand that enjoys a good reputation among makeup users are much lower. Cosmetic brands that are household names are so because their beauty products assure quality, satisfaction, and reliability. Do rely on word of mouth or just dial up your besties and ask them how their experience with a cosmetic brand has been.
3. Always Filter Out Best-Selling Beauty Products If you have narrowed down on the cosmetic brand you want to invest in, start with their best-selling cosmetic products. It’s easy to catch hold of a brand’s best-selling cosmetics at their online cosmetic store. For example, if you check out Colorbar’s online cosmetic shop, you will find a separate section for best sellers.
4. Check The Benefits Of a Beauty Product When choosing a new cosmetic product, always check if its benefits cater to your needs. For example, when looking for a kajal, look for terms like “high color pay off”, “intense”, “smudge-proof”, “longlasting”, “waterproof”, “moisturizing”, “easy to glide”, and so on. Similarly, while buying a skincare product, find out if it specifically addresses the skin concerns you may have such as acne, dryness, inflammation, etc.
5. Check The Ingredients The key to determining the worth of a beauty product is its ingredients. You can easily find the ingredients list on the product packaging or in the ingredients section on the website. A quick Google search on the ingredients will reveal to you their specific benefits for the skin. Also, make sure that the ingredients that have caused you skin allergy or irritation before are not present in the product you are purchasing. Another trick is to find ingredients that are beneficial for your skin type or concern and check if they are present in the product. This way you can look for the best cosmetic product based on your skin concerns and needs.
6. Look For “Cruelty- Free”, “Non-Toxic” and Dermatologist- Tested” Products Long gone are the days when cosmetics were just about looking good. Beauty now comes with a responsibility towards your own health and that of the ecosystem. Look for cosmetic brands that claim to be cruelty-free and non- toxic. Additionally, always avoid products with ingredients like Paraben, Sulfates, formaldehyde, BHT, and lead, for these ingredients lead to hormonal disruptions, irritation of the skin and respiratory system, behavior-related issues, etc.
7. Check Cosmetic Product Reviews/Testimoni als Nothing reveals the suitability of a product more than the opinions of the customers who have used it themselves. When you want to purchase a beauty product, make sure you check the review section and determine what the majority has to say about it. If there are more negative reviews, you should abandon the thought of buying the product, whereas if the reviews are positive, then probably it is worth investing in. Additionally, customers often share if the cosmetic product suited their skin type or not. So you could also check what the customer with the same skin type/condition as yours have to say about the product. You can also check vlogs on YouTube where influencers share their experience with their product.
8. Suitability For Your Skin Type Before you start buying cosmetics online, you need to be well aware of your skin type/condition (oily, dry, normal, combination, or sensitive). When assessing the suitability of a makeup/skincare product, check if it is meant for your skin type or not. This aspect is often mentioned on the packaging of the cosmetic product or in the benefits section on the cosmetic website. Refrain from buying beauty products that are not meant for your skin type as the wrong product may heighten your skin concerns.
9. Suitability For Your Skin Tones And Undertones Assessing the suitability of a beauty product for your skin tones and undertones is also crucial, especially while buying beauty products like foundation, concealer, blush, highlighter, lipsticks, and nail polishes. Because the shades of these cosmetic products should ideally mesh well with your complexion to look natural and seamless.
10. THANK YOU!