6 Ways to Create Great Content in 15 Minutes a Day

A presentation I designed in collaboration with Mark Schaefer, author and blogger at http://businessesgrow.com/blog.

Transcript

1. 6 WAYS TO @markwschaefer IN 15 MINUTES A DAY CREATE GREAT CONTENT
2. LET’S FACE IT. DEVELOPING GREAT ONLINE CONTENT CAN BE…
3. COMPLICATED. !
4. COMPLICATED. TIME CONSUMING.
5. COMPLICATED. TIME CONSUMING. AND EXPENSIVE.
6. THAT CAN BE PRETTY OVERWHELMING FOR A SMALL BUSINESS OWNER.
7. THAT CAN BE PRETTY OVERWHELMING FOR A SMALL BUSINESS OWNER. THAT’S WHY I’M HERE, THOUGH…
8. HI, I’M MARK SCHAEFER. AN AUTHOR. BLOGGER. MARKETING CONSULTANT. COLLEGE EDUCATOR.
9. I’M GOING TO SHOW YOU 6 WAYS TO CREATE GREAT CONTENT
10. I’M GOING TO SHOW YOU 6 WAYS TO CREATE GREAT CONTENT IN 15 MINUTES A DAY.
11. I’M GOING TO SHOW YOU 6 WAYS TO CREATE GREAT CONTENT IN 15 MINUTES A DAY. BUT BEFORE WE GET STARTED…
12. TAKE A FEW MINUTES TO PREPARE.
13. YOU KNOW YOUR STRATEGY, SELLING POINTS AND AUDIENCE, RIGHT?
14. GOOD. ! NOW PREPARE A SET OF KEYWORDS THAT REPRESENT YOUR BUSINESS AND CUSTOMER NEEDS.
15. YOU’LL WEAVE THESE THROUGHOUT THE MICRO CONTENT YOU CREATE.
16. YOU’LL WEAVE THESE THROUGHOUT THE MICRO CONTENT YOU CREATE. NOW LET’S GET STARTED…
17. 1 1 SLIDESHARE
18. SLIDESHARE IS THE WORLD’S LARGEST SOCIAL CONTENT NETWORK.
19. MILLION 60 VISITORS A MONTH 3 BILLION PAGEVIEWS A MONTH 200 TOP WEBSITE IN THE WORLD BIG, BIG NUMBERS!
20. MILLION 60 VISITORS A MONTH 3 BILLION PAGEVIEWS A MONTH 200 TOP WEBSITE IN THE WORLD BIG, BIG NUMBERS!
21. MILLION 60 VISITORS A MONTH 3 BILLION PAGEVIEWS A MONTH 200 TOP WEBSITE IN THE WORLD BIG, BIG NUMBERS!
22. IMPRESSIVE NUMBERS.
23. IMPRESSIVE NUMBERS. BUT HERE’S SLIDESHARE’S BIGGEST ADVANTAGE…
24. IT’S HIGHLY INDEXED BY SEARCH ENGINES.
25. IT’S HIGHLY INDEXED BY SEARCH ENGINES.
26. IT’S HIGHLY INDEXED BY SEARCH ENGINES. P.S. I’M CLICKABLE!
27. EVEN THE MOST CONTENT-STARVED COMPANY HAS SLIDES.
28. UPLOAD YOUR BEST TO SLIDESHARE.
29. UPLOAD YOUR BEST TO SLIDESHARE.
30. USE YOUR LAST SLIDE AS A CALL TO ACTION.
31. USE YOUR LAST SLIDE AS A CALL TO ACTION. EMBED CLICKABLE LINKS LIKE THIS ONE!
32. 1 2 LINKEDIN I
33. LINKEDIN IS A GOLDMINE OF OPPORTUNITY TO CREATE MICRO CONTENT.
34. THERE ARE 750,000+ LINKEDIN GROUPS. YOU CAN FIND THEM EASILY THROUGH THE SEARCH BAR.
35. LOOK THROUGH FORUMS AND ANSWER QUESTIONS. PROVIDE MEANINGFUL CONTENT
36. THE RESULTS?
37. NEW CONNECTIONS. NEW CUSTOMERS. NEW WEB TRAFFIC. THE RESULTS? THIS ALL HAPPENED FOR ME!
38. JUST MAKE SURE YOUR PROFILE IS COMPLETE. GROUP PARTICIPANTS GET 4X PROFILE VIEWS!
39. 1 3 TWITTER L
40. TWITTER IS THE ULTIMATE SITE FOR MICRO-CONTENT NETWORKING. L
41. TWITTER IS THE ULTIMATE SITE FOR MICRO-CONTENT NETWORKING. BUT YOU NEED AN AUDIENCE TO NETWORK WITH… L
42. IF YOU’RE JUST GETTING STARTED ON TWITTER, TRY THIS REGIMEN:
43. CREATE A HABIT OF SHARING.
44. CREATE A HABIT OF SHARING. WHEN YOU READ SOMETHING INTERESTING, TWEET IT!
45. LEVERAGE YOUR NETWORK.
46. LEVERAGE YOUR NETWORK. WHEN YOU FIND SOMETHING GREAT, RETWEET IT!
47. FOLLOW THE 3X3X3 RULE. TWEET 3X A DAY ! L
48. FOLLOW THE 3X3X3 RULE. ! AT 3 DIFFERENT TIMES A DAY L TWEET 3X A DAY !
49. FOLLOW THE 3X3X3 RULE. ! ! ON 3 DIFFERENT SUBJECTS TWEET 3X A DAY AT 3 DIFFERENT TIMES A DAY L
50. FOLLOW THE 3X3X3 RULE. ! ! ON 3 DIFFERENT SUBJECTS TWEET 3X A DAY AT 3 DIFFERENT TIMES A DAY L EASY AS 1-2-3!
51. 1 4 COMMENTS
52. COMMENTING DELIVERS MICRO CONTENT THAT PACKS A PUNCH. KAPOW!
53. AND THE MORE “MICRO” YOUR COMMENT, THE BIGGER THE IMPACT. (THE LONGER THE COMMENT, THE MORE WE SKIM…)
54. THIS WORKS.
55. HERE ARE A FEW BUSINESS BENEFITS FOR PEOPLE WHO COMMENTED ON MY BLOG. EDITORIAL COVERAGE GUEST BLOGGING NEW CLIENTS REFERRAL TRAFFIC FREELANCE GIGS
56. FIND RELEVANT BLOGS, VIDEOS & FACEBOOK PAGES AND ADD YOUR CONTRIBUTION.
57. 1 5 VIDEO x
58. VIDEO IS AWESOME.
59. VIDEO IS AWESOME. BUT YOU DON’T HAVE TO SPEND THOUSANDS OF DOLLARS CREATING IT!
60. VIDEO IS AWESOME. BUT YOU DON’T HAVE TO SPEND THOUSANDS OF DOLLARS CREATING IT!
61. VIDEO IS AWESOME. BUT YOU DON’T HAVE TO SPEND THOUSANDS OF DOLLARS CREATING IT! CLICK TO WATCH!
62. DO YOU OWN A SMARTPHONE?
63. DO YOU OWN A SMARTPHONE? THEN YOU HAVE EVERYTHING YOU NEED TO CREATE GREAT VIDEO.
64. RECORD, UPLOAD & EMBED v x
65. RECORD, UPLOAD & EMBED v x (JUST MAKE SURE TO HOLD YOUR PHONE THIS WAY)
66. 1 6 BLOGGING W
67. THERE ARE SO MANY GREAT BENEFITS TO BLOGGING.
68. THERE ARE SO MANY GREAT BENEFITS TO BLOGGING. BUT THIS IS WHERE MOST TIME-STARVED MARKETERS STUMBLE.
69. THE SOLUTION?
70. THE SOLUTION? REMIX YOUR EXISTING MICRO CONTENT.
71. WHAT YOU’RE READING RIGHT NOW IS A PERFECT EXAMPLE.
72. THIS WAS REMIXED FROM A BLOG POST.
73. THIS WAS REMIXED FROM A BLOG POST. CLICK TO READ THE ORIGINAL!
74. AND THIS SLIDESHARE WILL BECOME ANOTHER BLOG POST.
75. AND THIS SLIDESHARE WILL BECOME ANOTHER BLOG POST. GO AHEAD, REMIX YOUR REMIX.
76. HERE’S THE THING…
77. HERE’S THE THING… YOUR BLOG DOESN’T HAVE TO BE A PHD THESIS.
78. LINKEDIN ANSWERS ! ! !
79. LINKEDIN ANSWERS BLOG COMMENTS ! !
80. LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH !
81. LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS
82. LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES
83. LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES ALL MAKE GREAT BLOG POSTS.
84. LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES ALL MAKE GREAT BLOG POSTS. AND YOU’VE ALREADY DONE 90% OF THE WORK!
85. OKAY, LET’S RECAP THIS
86. 1. UPLOAD PRESENTATIONS TO SLIDESHARE 2. PARTICIPATE IN LINKEDIN GROUPS 3. NETWORK ON TWITTER 4. COMMENT ON RELEVANT BLOGS 5. RECORD & UPLOAD VIDEO 6. REMIX YOUR CONTENT ON YOUR BLOG 6 WAYS TO CREATE CONTENT IN 15 MINUTES A DAY
87. THIS LIST IS JUST A START.
88. THIS LIST IS JUST A START. WHAT WILL YOU CREATE TODAY?
89. Get more blogging advice with my book, Born to Blog. ! Buy it HERE on Amazon.
90. CONNECT WITH ME ONLINE: CREDITS: Illustrations by Enth Design & serkorkin via Creative Market L @markwschaefer businessesgrow.com/blog DESIGNED BY: L @sarahsmason uncommonlysocial.com