We all want content strategy to be a force for good—we want to make things welcoming, seamless, and maybe even fun to use. But without a process for ensuring our decisions are also inclusive, equitable, and fair, our products can end up with all sorts of biases embedded in them. Let's talk about what we as content strategists and user advocates can do about it: how we can uncover assumptions in our work, have difficult conversations with our teams and companies, and use content strategy as a wedge to open the door for a more ethical and inclusive way forward. (Confab 2018)