The Client is Always Right {But Sometimes They Need a Little Help}

Using some basic tools of storytelling, we can work with our clients to get the entire team clear about our product stories.

Transcript

1. The Client is Always Right Alejandro Escamilla {But Sometimes They Need a Little Help} @sarablackthorne
2. Alejandro Escamilla
3. Vadim Sherbakov
4. Steve Rhodes
5. Ilham Rahmansyah
13. What is Storytelling? • Storytelling is Interactive • Storytelling uses Words • Storytelling uses Actions • Storytelling presents a Story • Storytelling encourages Active Imagination http://www.storynet.org/resources/whatisstorytelling.html
14. Ryan McGuire
15. WHAT? WHEN? WHO? HOW? WHERE? WHY?
16. WHY? What is the inspiration behind this project? Are we solving a problem or meeting a need? Are we taking action or creating an opportunity?
17. WHO? Who is the intended user group? What are their usability needs? Who will we test our product with before release?
18. HOW? How do we determine the best platform? Is this a major change or a change in usage? How is this product going to best be used?
19. WHAT? What are the key features of this product? How do we maintain our usability? What do we build to keep our product’s story consistent with our core vision?
20. WHEN? WHERE?
21. Sarah Doody create products that solve real problems http://uxmag.com/articles/why-we-need-storytellers-at-the-heart-of-product-development
22. Daniel Pink “the ability to place these facts in context and deliver them with emotional impact” http://www.danpink.com/books/whole-new-mind/
23. Alejandro Escamilla
24. Aleks Dorohovich
25. ALPHABET WHAT?!
26. Alphabet What?! Rules • You must choose one letter of the alphabet to begin the first sentence. Each following sentence will begin with the next sequential letter of the alphabet. • If you get stuck, you do not lose the exercise. You just have to be more creative than you originally expected. And dance. Dancing helps with nerves. • Each person says only one sentence, and in their turn. You can help your neighbor, but only if they ask. Don't butt in when they may just be thinking critically about the best sentence for the product. • Each sentence must in some way be about the following subjects: a. The inspiration behind your product. b. The product's intended users c. The platform of the product d. The design of the product itself • Record these sentences. They will be very valuable as reference points throughout the development process.
27. Jeffrey Kam
28. Rafael Souza
29. Nicholas Swanson
30. Paul Jarvis
31. Jerry Adney
32. Scummy “Sally had pancakes for breakfast.” “Sad I can’t hate you for breaking this.”
33. Sara Blackthorne @sarablackthorne sarablackthorne.com Resources: Sarah Doody Daniel Pink Whitney Quesenbery UX Magazine National Storytelling Network