July_2021_ENG.pdf

Transcript

1. We know what Ukraine is watching TV viewing survey July 2021
2. SUMMARY • In July, the viewing of the general viewing channels group has increased (an increase in the total share of viewing by 2.59 pp to 56.4%). • The group of movie channels took the second place - the group's viewing share increased by 2.03 percentage points. up to 10.9% in July. • The group of children's channels, the share of which was ranked by 5.89%, which is by 0.40 p.p. higher than in June, it is in third place. • The group of entertainment channels increased 0.23 percentage points in July and ranks fourth with 5.84%. • The share of viewing the group of sports channels decreased only due to the end of the broadcasting the EURO 2020 matches (a decrease by 7.99 pp to 5.30%), which immediately shifted the group from second to fifth place. • The sixth place belongs to the group of news channels (viewing share 5.19%), and the seventh - the group of documentary channels (viewing share 4.60%) - in both groups the indicator have also increased. • The eighth place is occupied by the group of TV series channels with a total viewing share of 1.87% (an increase of 0.03 pp). • The group of music channels (the share of viewing has increased by 0.22 percentage points in July) holds the ninth place with an indicator of 1.80%.
3. TV channel groups by genre 53,83 8,87 5,49 5,61 13,29 4,56 4,13 1,84 1,58 0,32 0,47 56,42 10,9 5,89 5,84 5,3 5,19 4,6 1,87 1,8 0,36 1,83 0,00 15,00 30,00 45,00 60,00 General viewing Movie Children's Entertainment Sports News Documentary TV series Music Regional Other TV channel groups by genre , Shr % June July
4. Channels of general viewing, July 2021 • In July, Channel Ukraine continues to hold the leading position (the share of the overhead is 12.53%, a decrease of 0.43 pp). • The share of 1 + 1 viewing was 10.34% in July (a decrease of 0.78 percentage points). Channel Ukraine has generated 1,140 000 contacts, while for 1 + 1 this figure was 745 000. • The third place was taken by ICTV channel with a viewing share of 8.29% (an increase of 0.34 pp and 698 900 thousand contacts). • STB channel has lost 0.23 p.p. in July and is in fourth place with an indicator of 7.35% (generated 667 600 thousand contacts). • Inter ranks fifth, adding 1.20 p.p. in July. (The share of viewing is 5.99%, the number of contacts with channel is 610 200), and Novy Channel moved to the sixth channel with an indicator of 5.48% (the share of viewing grew by only 0.06 p.p., 656 800 contacts) In total, the group of general viewing channels has gained 6,140 000 contacts with IPTV/OTT households in July.
5. Channels of general viewing, Shr%, July 2021 12,53 10,34 8,3 7,35 5,99 5,48 3,33 1,9 0,81 0,2 0,12 0,03 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 Channel… 1+1 ICTV STB Inter Novy Channel 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Shr%, July 2021
6. Channels of general viewing, average time spent, July 2021 01:05:03 01:10:40 01:02:29 01:08:23 00:56:49 00:49:30 00:44:21 00:35:41 00:33:59 00:15:30 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Channel "Ukraine" 1+1 ICTV STB Inter Novy Channel 2+2 NTN K1 5 Channel Channels of general viewing, Ats, July 2021
7. Channels of general viewing, coverage, July 2021 1 139 555 745 035 698 894 667 639 610 160 656 809 521 995 412 690 235 210 185 095 113 641 37 047 66 643 48 865 203 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 Channel "Ukraine" 1+1 ICTV STB Inter Novy Channel 2+2 NTN K1 5 Channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Cov# (A-approximation), July 2021
8. General viewing channels, weekdays • On weekdays in June, Channel Ukraine came out on top. • 1 + 1 is in second place. • In third place is ICTV. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Channel Ukraine continued to hold the lead. • 1 + 1 was able to take the second position. • ICTV won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, July 2021 • The leading position continues to be held by TV 1000 Action East channel (viewing share 2.04%, an increase of 0.47 pp). In total, more than 427 700 unique households connected to IPTV/OTT platforms watched TV 1000 Action East during a month throughout Ukraine with an average viewing rate of 40 minutes. • TV 1000 East with an indicator of 1.98% (an increase of 0.49 pp, the number of contacts - 341.7 thousand) took the second place in the group. • The third place in the group is held by ViP Comedy channel (viewing share 1.17%, an increase of 0.22 pp), which was viewed by 256 000 households. • The fourth place is taken by VIP Megahit HD channel (the share of views is 1.05%, an increase of 0.25 pp, the number of contacts with the channel is 135 900). • VIP Premiere HD channel (the share of viewing increased by 0.10 p.p. to 0.65%) took the fifth place - the channel reached 128 200 thousand households in July. In general, the group of movie channels has gained 3,550 000 contacts with IPTV / OTT households in July.
11. Movie channels, Shr%, July 2021 2,05 1,98 1,17 1,05 0,65 0,49 0,42 0,36 0,31 0,3 0,25 0,22 0,2 0,2 0,17 0,15 0,14 0,13 0,13 0,12 0,11 0,1 0,06 0,06 0,05 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 TV1000 Action East TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film TV1000 W orld Kino Epic Drama M uzhskoe kino CINE+ HD Nashe Novoe Kino Kinomix Kinokomediya Hollywood HD CINE+ LEGEND AM C KinoUzhas CINE+HIT ZeeTV FILM BOX CINE+ MIX Star Cinema Bollywood HD Param ount channel FILM BOX ARTHOUSE Movie channels, Shr%, July 2021
12. Movie channels, average time spent, July 2021 00:39:55 00:39:32 00:29:25 00:38:52 00:25:55 00:23:00 00:15:07 00:37:20 00:53:56 00:15:18 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action… TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film TV1000 W orld… Epic Drama M uzhskoe kino CINE+ HD Movie channels, Ats, July 2021
13. Entertainment channels, July 2021 • In July, the leader of the group, TET channel, received the highest viewing share (an increase of 0.19 p.p. to 2.51%), generating 466 800 contacts with IPTV/OTT households throughout Ukraine. The average viewing time of TET was 40.8 minutes. • NLO-TV channel is in second place with a viewing share of 1.16% (an increase of 0.04 p.p.). • The share of Mega channel in third place has increased by 0.02 p.p. up to 0.50%. NLO-TV had 292 800 thousand contacts with TV viewers, Mega channel – 236 100. Indigo TV is in fifth place (the share has increased only by 0.01 p.p. and amounted to 0.32% in July) In general, the group of entertainment channels gained 2,200 000 contacts with IPTV/OTT households within a month.
14. Entertainment channels, Shr%, July 2021 2,51 1,16 0,5 0,47 0,31 0,26 0,16 0,14 0,13 0,07 0,06 0,03 0,03 0,01 0, 0, 0, 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV М ега OCE (QTV) Indigo TV Sonce Trofey Fox Life KVARTAL TV Rybalka TV TLC Food Network M ilady_Televis… Vintazh TV FAST&FUN… M yZen HD NLO 1 Fine Living Entertainment channels, Shr%, July 2021
15. Entertainment channels, average time spent, July 2021 00:40:47 00:40:18 00:22:29 00:31:00 00:42:03 00:35:04 00:12:17 00:18:24 00:27:10 00:09:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV Мега OCE (QTV) Indigo TV Sonce Trofey Fox Life KVARTAL TV Rybalka TV Entertainment channels, Ats, July 2021
16. Children’s channels, July 2021 • The viewing share of Plus Plus channel has increased by 0.27 percentage points in July to the level of 1.68%, and the channel remains in first place, generating 196 500 contacts. • Nickelodeon (up 0.20 p.p. to 1.08%) came in second, while Nick Jr (up 0.10 p.p. to 0.63%) came in third, respectively. Nickelodeon channel generated 88 700 contacts, and Nick Jr channel – 44 600. • The fourth place is taken by Cartoon Network channel, the share of which has lost 0.22 pp. and decreased to 0.50%, and the number of contacts was 28 500. In total during July, there were 1,490 000 contacts with households connected to the IPTV/OTT panel with children's channels.
17. Children’s channels, Shr%, July 2021 1,68 1,08 0,63 0,50 0,46 0,36 0,21 0,16 0,15 0,10 0,09 0,08 0,08 0,04 0,04 0,04 0,04 0,04 0,04 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nickelodeon Nick Jr Cartoon Network Pixel Detskiy mir / Teleclub Niki Kids Malyatko TV Boomerang Cine+ Kids Niki Junior BabyTV DuckTV Gulli Girl ZOOM MultStream Nicktoons TIJI Duck TV Plus LALE Children’s channels, Shr%, July 2021
18. Children’s channels, average time spent, July 2021 01:23:52 01:29:57 01:39:25 01:02:08 00:39:38 00:55:43 00:35:57 00:26:57 00:41:33 00:18:31 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nickelodeon Nick Jr Cartoon Network Pixel Detskiy mir /… Niki Kids M alyatko TV Boom erang Cine+ Kids Children’s channels, Ats, July 2021
19. Sports channels, July 2021 • After the end of broadcast of the European Championship-2020, Football 1 channel lost the first place, although its viewing rate fell by 5.75 p.p. up to 2.62%. • Football 2 ranks second with a viewing share of 0.95% (down 0.84 p.p.). Football 1 received 306.5 thousand contacts, while Football 2 channel had contact with 185 200 households. • Setanta Sports HD channel (the share of viewing is 0.39% in July, an increase of 0.10 pp, the number of contacts with the channel – 315 900) takes the third position. • The fourth place is occupied by Football 3 channel with a viewing share of 0.38% and 176 300 contacts. • FIGHTBOX HD ranks fifth with a 0.34% viewing share and 259 200 contacts. In total, the group of sports channels has generated about 2,110 000 contacts.
20. Sports channels, Shr%, July 2021 2,61 0,95 0,38 0,38 0,34 0,17 0,14 0,12 0,1 0,06 0,00 0,70 1,40 2,10 2,80 Football 1 Football 2 Setanta Sports HD Football 3 FIGHTBOX HD Shakhtar TV XSPORT Setanta Sports Plus Eurosport 1 Viasat Sport Sports channels, Shr %, July 2021
21. Sports channels, average time spent, July 2021 00:41:44 00:29:30 00:28:07 00:17:22 00:41:04 00:16:20 00:11:48 00:17:54 00:26:07 00:09:10 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD Football 3 FIGHTBOX HD Shakhtar TV XSPORT Setanta Sports Plus Eurosport 1 Viasat Sport Sports channels, Ats, July 2021
22. Documentary channels, July 2021 • The first place in the group continues to be held by Viasat History channel, the share of which has increased by 0.12 p.p. up to 0.79% (the total number of contacts with the channel is 207.9 thousand), and NATIONAL GEOGRAPHIC occupies the second position in the group with an indicator of 0.54% (an increase of 0.06 p.p.). The number of contacts the channel had with IPTV/OTT households throughout Ukraine amounted to 146 thousand. • Viasat Explore CEE took the third place with a viewing share of 0.49% (an increase of 0.08 percentage points). • Viasat Nature CEE (0.46% viewing share, up the 0.06 p.p.) is in fourth place, while Nat Geo Wild is in fifth with 0.42% (plus 0.02 p.p.). The average viewing time of the TV channel-leaders of the group, was in July: Viasat History - 43.2 minutes, NATIONAL GEOGRAPHIC - 30.3 minutes, Viasat Explore CEE - 33.9 minutes. In general, the group of documentary channels has generated 2,980 000 contacts with IPTV / OTT households in July.
23. Documentary channels, Shr %, July 2021 0,79 0,54 0,48 0,46 0,42 0,33 0,23 0,18 0,16 0,11 0,07 0,07 0,07 0,07 0,07 0,07 0,05 0,05 0,05 0,05 0,05 0,04 0,04 0,03 0,03 0,02 0,01 0,01 0,01 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Da Vinci Learning Dacha Nauka Rybalka TV Fauna Animal Planet 1AUTO Kultura Terra Travel Channel HD H2 Travel&Adventure SEA TV Kus Kus EKO TV DOCUBOX HD 36,6 HD Russian Travel Guide TV HD Life AquaStream Documentary channels, Shr %, July 2021
24. Documentary channels, average time spent, July 2021 00:43:17 00:30:19 00:33:54 00:28:53 00:31:33 00:47:14 00:43:03 00:41:27 00:12:17 00:14:25 00:10:13 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Da Vinci Learning Documentary channels, Ats, July 2021
25. News channels, July 2021 • The first place among news channels is held by the channel Ukraine 24, which share of viewing increased by 0.22 percentage points up to 2.08% in July (the channel received 386 300 contacts and an average viewing time of 36.1 minutes). • The viewing share of NASH channel, which is in second place, has increased by 0.11 p.p. up to 1.01%. The channel received 158 200 unique contacts in July and an average viewing time of 55.9 minutes. • Channel PRYAMIY showed a view share of 0.73% (added 0.10 p.p.), and ranks third with 186 000 contacts. The average viewing time was 42.4 minutes. • The fourth place belongs to Channel 24 - the share of views increased by 0.05 p.p. up to 0.49%, the number of contacts with the channel – 46 300 contacts. The total number of contacts with IPTV/OTT households with the news channels was 1,730 000 throughout Ukraine in July.
26. News channels, Shr%, July 2021 2,08 1,01 0,73 0,49 0,43 0,15 0,1 0,06 0,04 0,04 0,03 0,02 0,01 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH PRYAM IY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews CHP Info 8 Channel Pravda TUT Pershyi Diloviy Kyiv.Live D1 Channel 112 Zoryaniy NEW S ONE ZIK News channels, Shr%, July 2021
27. News channels, average time spent, July 2021 00:36:10 00:55:54 00:42:25 00:28:45 00:22:21 00:16:05 00:12:28 00:18:54 00:08:40 00:07:15 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH PRYAMIY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews CHP Info 8 Channel News channels, Ats, July 2021
28. TV series channels, Shr %, July 2021 • The group of channels demonstrating TV series continues to be headed by BIGUDI channel in July, which reduced the share of viewing by 0.02 percentage points up to 0.62% and generated 119 000 contacts with IPTV/OTT households. • In second place is Paramount Comedy channel, the share of which has increased by 0.04 p.p. up to 0.34%. • The third place is held by FOX channel with a view share of 0.27%. In total, the group of TV series channels gained 870 000 contacts with IPTV/OTT households throughout Ukraine. 0,62 0,34 0,27 0,2 0,18 0,12 0,09 0,04 0,02 0, 0,00 0,35 0,70 BIGUDI Param ount Com edy FOX Star Family Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip Spike TV series channels, Shr %, July 2021
29. TV series channels, average time spent, July 2021 00:58:57 00:31:09 00:22:19 00:26:17 00:46:39 00:22:56 00:23:34 00:19:14 00:07:45 00:08:53 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 BIGUDI Param ount Com edy FOX Star Family Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip Spike TV series channels, Ats, July 2021
30. Music channels, Shr%, July 2021 • M1 ranks first - its share of views increased to 0.50%, followed by EU MUSIC (its share increased by 0.05 p.p. to 0.31%). • MUSIC BOX UA channel is in third place with a view share of 0.30%. In total, the group of music channels in July received 1,600 000 contacts. 0,5 0,31 0,3 0,24 0,17 0,1 0,07 0,02 0,02 0,01 0,00 0,15 0,30 0,45 0,60 M1 EU MUSIC MUSIC… M2 4ever… OTV InRating MEGOGO… MTV Hits MTV… Music channels, Shr%, July 2021
31. Music channels, average time spent, July 2021 00:40:28 00:31:46 00:30:08 00:27:38 00:29:39 00:15:47 00:12:08 00:05:43 00:24:33 00:17:40 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M USIC M USIC BOX UA M 2 4ever music OTV InRating M EGOGO LIVE M TV Hits M TV Dance Music channels, Ats, July 2021
32. Regional channels, July 2021 • In July, Channel 4 took the first place among regional channels with a viewing share of 0.040%. • The second place is occupied by NASH TV channel with an indicator of 0.039%. • TV channel ‘KIEV’, having received a viewing share of 0.036%, takes the third place, and ATR channel, which has a viewing share of 0.032%, is in fourth place. • Following them UA:CRIMEA has an indicator within 0.024% of the viewng share. In July, a group of regional channels received 1,380 000 contacts with households.
33. Regional channels, Shr %, July 2021 0,040 0,039 0,036 0,032 0,024 0,023 0,020 0,017 0,016 0,015 0,012 0,009 0,006 0,006 0,006 0,005 0,005 0,004 0,004 0,004 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 -0,010 0,010 0,030 0,050 4 Channel Nash Channel Kyiv ATR UA:CRIMEA Horizont TV UA:Kyiv 34 Channel Donbas Pershyi Kievskiy Chernomorskaya TRK Pershyi Zahidniy MostVideo UA:Zakarpattya UA:Donbass Pershyi Kabelniy UA:Dnipro UA:Bukovina NTA (2 channel) Pravda TUT Kiev ETNO CHANNEL HD Pravda TUT Lviv TRK Galicia TV-5 (Zaporizhya) RAI Yuzhnaya Volna HD Amediateka1 Avers (Lutsk) UA:Mykolaiv UA:Vinnitsya UA:Zhytomir Regional channels, Shr %, July 2021
34. Regional channels, average time spent, July 2021 00:12:52 00:07:43 00:06:19 00:06:13 00:28:20 00:06:25 00:14:25 00:17:16 00:05:58 00:05:20 00:07:19 00:04:00 00:12:31 00:05:32 00:10:58 00:07:42 00:06:47 00:05:45 00:07:37 00:04:56 00:04:53 00:05:19 00:06:07 00:04:03 00:03:06 00:04:29 00:04:31 00:06:27 00:05:09 00:03:08 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 4 Channel Nash Channel Kyiv ATR UA:CRIM EA Horizont TV UA:Kyiv 34 Channel Donbas Pershyi Kievskiy Chernom orskaya TRK Pershyi Zahidniy M ostVideo UA:Zakarpattya UA:Donbass Pershyi Kabelniy UA:Dnipro UA:Bukovina NTA (2 channel) Pravda TUT Kiev ETNO CHANNEL HD Pravda TUT Lviv TRK Galicia TV-5 (Zaporizhya) RAI Yuzhnaya Volna HD Am ediateka1 Avers (Lutsk) UA:M ykolaiv UA:Vinnitsya UA:Zhytom ir Regional channels, Ats, July 2021
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