TV viewing survey March 2022

Transcript

1. We know what Ukraine is watching TV viewing survey March 2022
2. SUMMARY • The broadcast launch of the general information marathon "The News United" on most channels of media groups led to the fact that viewers chose only one or two of them, and sharply reduced the viewing of others. As a result, the total share of the general viewing channels group has significantly decreased (a drop in the total share of viewing by 12.17 p.p. to 46.87%). Instead, viewers began to pay more attention to movie channels. Obviously, for many Ukrainians it is difficult to be in a constant emotional state of stress and insecurity due to the war, so they try to switch their attention to at least watching movies. • Therefore, the group of movie channels remains in second place - in March, the group's viewing share increased to 17.02% (the group added 6.08 percentage points). • The group of news channels, the share of which was 11.18%, which is 2.88 p.p. higher than in February, ranked third. • The group of entertainment channels remains the fourth most popular among viewers, the viewing share of which increased by 0.79 percentage points in March and reached the mark of 6.07%. • The group of documentary channels grew by 1.95 p.p. and ranks fifth with 5.52%. The group of children's channels is in sixth place (the share of viewing is 3.92 %, dipped by 0.53 p.p.) and the group of TV series channels is in seventh place (the share of viewing is 3.55%, an increase of 1.14 p.p.). • The viewing share of the sports channels group increased by 0.18 p.p. to 1.77%, and the group remains in eighth place. • In ninth place is a group of music channels with a total viewing share of 0.79% (0.35 p.p. decrease ). • The group of regional channels (the share of viewing increased by 0.69 percentage points in March) holds tenth place with a figure of 1.11%.
3. TV channel groups by genre 59,03 10,94 8,3 5,28 3,57 4,45 2,41 1,59 1,14 0,43 2,83 46,87 17,02 11,18 6,07 5,52 3,92 3,55 1,77 0,79 1,11 2,19 0,00 15,00 30,00 45,00 60,00 General viewing Movie News Entertainment Documentary Children's TV series Sports Music Regional Other TV channel groups by genre , Shr % February March
4. Channels of general viewing, March 2022 • In March, channel 1+1 (viewing share of 15.40%, growth by 1.31 p.p.) continues to hold the first place in the group. • ICTV (decrease in the share of viewing by 0.48 p.p.) was in second place with a share of 8.97%. Channel 1 + 1 generated 985 thousand contacts, while ICTV this figure amounted to 688 thousand. • The third place is occupied by Novy Kanal with a viewing share of 8.70% (growth by 2.20 p.p. and 818 thousand contacts). • STB channel in March lost 3.76 p.p. and is in fourth place with an indicator of 4.26% (688.4 thousand contacts were generated). • Channel "Ukraine" occupies the fifth place, sifted in March by 5.90 p.p. (the share of views is 4.17%, the number of contacts with the channel is 552 thousand), and 2 + 2 channel rose to sixth with an indicator of 1.62% (the share of viewing decreased by 1.51 p.p., 454 thousand and contacts were generated). Overall, the group of general viewing channels reached 5.57 million contacts with IPTV/OTT households in March.
5. Channels of general viewing, Shr%, March 2022 15,4 8,97 8,7 4,26 4,17 1,62 1,47 1,21 0,47 0,29 0,12 0,09 0,08 0,01 0, 0,00 3,50 7,00 10,50 14,00 17,50 1+1 ICTV Novy Channel STB Channel 'Ukraine' 2+2 Inter 5 Channel NTN K1 DOM Apostrof TV K2 Televsesvit NASHE Channels of general viewing, Shr%, March 2022
6. Channels of general viewing, average time spent, March 2022 01:44:31 01:42:36 01:13:42 01:04:25 01:17:13 00:39:25 00:48:20 00:46:34 00:25:32 00:22:46 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 01:40:48 01:55:12 1+1 ICTV Novy Channel STB Channel 'Ukraine' 2+2 Inter 5 Channel NTN K1 Channels of general viewing, Ats, March 2022
7. Channels of general viewing, coverage, March 2022 984 700 688 064 818 322 688 425 552 364 454 142 388 080 252 903 254 010 179 866 38 920 125 007 89 556 52 818 123 0 200 000 400 000 600 000 800 000 1 000 000 1 200 000 1+1 ICTV Novy Channel STB Channel 'Ukraine' 2+2 Inter 5 Channel NTN K1 DOM Apostrof TV K2 Televsesvit NASHE Channels of general viewing, Cov# (A-approximation), March 2022
8. General viewing channels, weekdays • On weekdays in March, 1+1 reached the top. • ICTV is in second place. • In third place is Novy Channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, 1+1 held the lead. • Novy Channel took the second position. • ICTV got the third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, March 2022 • TV1000 Action East got the first position in March (viewing share of 2.94 %, an increase of 0.96 p.p.). In total, more than 646 000 unique households connected to IPTV/OTT platforms watched TV1000 Action East throughout the month throughout Ukraine with an average viewing rate of 41 minutes. • TV1000 East with an indicator of 2.92% (an increase of 0.91 p.p., the number of contacts - 545 thousand), I was in second place in the group. • The third place in the group holds the channel ViP Comedy (viewing share 2.24%, an increase of 1 p.p.), which was viewed by 364 000 households. • In fourth place is TV1000 World Kino (share of viewing is 1.82%, an increase of 1.30 p.p., the number of contacts with the channel is 599 thousand). • VIP Megahit HD (the viewing share increased by 0.73 p.p. to 1.81%) ranked fifth - the channel reached 244 000 households in March. In total, the group of movie channels reached 5.27 million contacts with IPTV/OTT households in March.
11. Movie channels, Shr%, March 2022 2,94 2,92 2,24 1,82 1,81 1,23 0,85 0,57 0,45 0,44 0,42 0,39 0,24 0,24 0,13 0,08 0,07 0,05 0,05 0,02 0,01 0,01 0,01 0,01 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 TV1000 Action East TV1000 East ViP Com edy TV1000 W orld Kino VIP M egahit HD VIP Prem iere HD Hollywood HD CINE+HIT CINE+ HD Star Cinema CINE+ LEGEND Param ount channel Enter-film AM C FILM BOX Bollywood HD Nashe Novoe Kino FILM BOX ARTHOUSE ZeeTV A Classic CINE+ MIX A First International A Premier FilmUA LIVE KINO1 Movie channels, Shr%, March 2022
12. Movie channels, average time spent, March 2022 00:41:03 00:39:08 00:39:17 00:29:23 00:39:59 00:28:43 00:37:01 00:22:11 00:15:11 00:31:25 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action… TV1000 East ViP Com edy TV1000 W orld… VIP M egahit HD VIP Prem iere HD Hollywood HD CINE+HIT CINE+ HD Star Cinema Movie channels, Ats, March 2022
13. Entertainment channels, March 2022 • In March, the leader of the group, TET channel, increased the viewing share (an increase of 0.71 p.p. to 2.93%), generating 539 000 contacts with IPTV/OTT households throughout Ukraine. The average time spent watching TET was 44.6 minutes. • OCE-TV is in second place with a viewing share of 1.19% (an increase of 0.60 p.p.). • Share of NLO-TV channel in third place decreased by 0.13 p.p. up to 0.71%. OCE-TV had 230 000 contacts with viewers, and NLO-TV got 327 000. • Fox Life is in fourth place with an indicator of 0.22 % (increased by 0.06 p.p.), and Mega channel is in fifth place with a share of 0.20% (lost in March 0.0 7 p.p.) The group of entertainment channels gained 2.48 million contacts with IPTV/OTT households in a month.
14. Entertainment channels, Shr%, March 2022 2,93 1,19 0,71 0,22 0,2 0,18 0,14 0,14 0,13 0,09 0,07 0,04 0,01 0,01 0,01 0, 0, 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ OCE (QTV) NLO TV Fox Life M ega TLC Indigo TV Trofey Rybalka TV KVARTAL TV Food Network Sonce M ilady_Televisio Vintazh TV FAST&FUN BOX HD M yZen HD 7D7 NLO 1 Entertainment channels, Shr%, March 2022
15. Entertainment channels, average time spent, March 2022 00:44:40 00:52:32 00:25:59 00:18:36 00:19:17 00:53:23 00:17:38 00:11:47 00:13:23 00:16:22 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ OCE (QTV) NLO TV Fox Life M ega TLC Indigo TV Trofey Rybalka TV KVARTAL TV Entertainment channels, Ats, March 2022
16. Children’s channels, March 2022 • Plus Plus viewing share has decreased in March by 0.05 p.p. to the level of 1.03%, and the channel still remains in first place, having generated 204 thousand contacts. • Channel Nick Jr (the viewng share decreased by 0.08 p.p. to 0.61%) received second place, and Nickelodeon (the share at the level of 0.55%, decrease by 0.11 p.p.) ranks third respectively. Nick Jr generated 71 thousand contacts, and the Nickelodeon channel generated 109 thousand. • The fourth place is taken by Pixel channel, share viewing which sank by 0.01 p.p. to 0.34%, and the number of contacts amounted to 205 thousand. In total, with children's channels during March, there were 1.56 million contacts with households connected to the IPTV/OTT panel.
17. Children’s channels, Shr%, March 2022 1,03 0,61 0,55 0,34 0,23 0,19 0,17 0,14 0,13 0,11 0,09 0,08 0,04 0,04 0,04 0,03 0,03 0,03 0,01 0,01 0,00 0,20 0,40 0,60 0,80 1,00 1,20 PLUS PLUS Nick Jr Nickelodeon Pixel Cartoon Network Nicktoons Cine+ Kids Detskiy Mir / Teleklub NIKI Junior NIKI Kids DuckTV Boomerang ZOOM Gulli Girl BabyTV Duck TV Plus TIJI MultStream V gostyah u skazki English Club TV HD Children’s channels, Shr%, March 2022
18. Children’s channels, average time spent, March 2022 01:03:08 01:17:46 00:53:33 00:32:01 00:42:39 01:08:45 00:28:53 00:32:15 00:39:26 00:31:03 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 PLUS PLUS Nick Jr Nickelodeon Pixel Cartoon Network Nicktoons Cine+ Kids Detskiy M ir /… NIKI Junior NIKI Kids Children’s channels, Ats, March 2022
19. Sports channels, March 2022 • Setanta Sports HD retained its top spot (viewing share rose 0.14 pp to 0.45%). • Football 1 channel ranks second with a viewing share of 0.24% (down 0.04 p.p.). Setanta Sports HD received 274 thousand and contacts, and Football 1 was viewed by 55 thousand households. • Setanta Sports Plus (the viewing share was 0.17% in March, a decrease of 0.02 p.p., the number of contacts with the channel - 226 thousand) holds the third position. • Fourth place is occupied by Eurosport 1 channel with a viewing share of 0.14 % and 65 thousand dialed contacts. • XSPORT ranks fifth with a 0.11% watch share and 153 000 contacts. In total, the group of sports channels received about 1.83 million contacts during the month.
20. Sports channels, Shr%, March 2022 0,45 0,24 0,17 0,14 0,11 0,09 0,09 0,09 0,07 0,07 0,00 0,05 0,10 0,15 0,20 0,25 0,30 0,35 0,40 0,45 0,50 Setanta Sports HD Football 1 Setanta Sports… Eurosport 1 XSPORT Football 2 Eurosport 2 Megogo Football 1 Football 3 Viasat Sport Sports channels, Shr %, March 2022
21. Sports channels, average time spent, March 2022 00:32:34 00:31:46 00:22:24 00:31:38 00:14:42 00:26:49 00:27:55 00:19:59 00:17:08 00:11:29 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 Setanta Sports HD Football 1 Setanta Sports… Eurosport 1 XSPORT Football 2 Eurosport 2 Megogo Football 1 Football 3 Viasat Sport Sports channels, Ats, March 2022
22. Documentary channels, March 2022 • Viasat History continues to hold the first place in the group, which viewing share increased by 0.18 p.p. up to 0.86% (the total number of contacts with channel is 279 thousand), and Viasat Explore CEE – holds the second position in the group with 0.68% (plus 0.29 p.p.). The number of contacts the channel got with IPTV/OTT households throughout Ukraine amounted to 206 thousand. • In third place is NATIONAL GEOGRAPHIC with a viewing share of 0.59% (added 0.20 p.p.). • Nat Geo Wild (viewing share of 0.56%, an increase of 0.23 p.p.) is in fourth place, and DISCOVERY CHANNEL is in fifth place, with an indicator of 0.41% (increased by 0.16 p.p.). Average viewing time of leading TV channels in March were: Viasat History - 38.9 minutes, Viasat Explore CEE - 32.7 minutes, NATIONAL GEOGRAPHIC - 27.6 minutes. In total, the group of documentary channels generated 3.67 million contacts with IPTV/OTT households in March.
23. Documentary channels, Shr %, March 2022 0,86 0,68 0,59 0,56 0,41 0,39 0,36 0,26 0,18 0,14 0,14 0,13 0,11 0,07 0,07 0,06 0,06 0,06 0,06 0,06 0,05 0,05 0,04 0,02 0,02 0,01 0,01 0,01 0,01 0,00 0,00 0,18 0,35 0,53 0,70 0,88 1,05 Viasat History Viasat Explore CEE NATIONAL… Nat Geo Wild DISCOVERY CHANNEL Viasat Nature CEE History Discovery Science EPOQUE Animal Planet Trofey Rybalka TV Fauna Terra Nauka Travel Channel HD 1 AUTO Dacha Da Vinci Learning EKO TV Kultura H2 Kus Kus Travel&Adventure DOCUBOX HD SEA TV 36,6 HD HD Life Utravel Nautical Channel HD Documentary channels, Shr %, March 2022
24. Documentary channels, average time spent, March 2022 00:38:54 00:32:44 00:27:38 00:34:43 00:36:43 00:23:49 00:43:28 00:32:36 00:18:34 00:24:03 00:11:47 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Nat Geo Wild DISCOVERY CHANNEL Viasat Nature CEE History Discovery Science EPOQUE Animal Planet Trofey Documentary channels, Ats, March 2022
25. News channels, March 2022 • The first place among the news channels is held by Ukraine 24, which share of viewing increased by 1.41 percentage points in March up to 6.13% (the channel received 427 thousand contacts and the average viewing time at the level of 1 hour and 7 minutes). • The viewing share of Channel 24 located in second place, increased by 1.43 p.p. up to 2.10%. The channel received 54 thousand and unique contacts in March and an average viewing time of 1 hour and 30 minutes. • PRYAMIY channel showed a viewing share of 1.21% (lost 0.02 p.p.) and ranks third with 237 000 contacts. Average viewing time was 52 minutes. • Fourth place for Espresso TV – viewing share increased by 0.42 p.p. up to 0.96%, the number of contacts with the channel - 206 thousand. • Fifth place is held by Unian TV ( the share of viewing decreased by 0.02 p.p. to the level of 0.21%), which generated 128 thousand contacts. The total number of IPTV/OTT contacts with news TV channels in March amounted to 1.81 million throughout Ukraine.
26. News channels, Shr%, March 2022 6,13 2,1 1,21 0,96 0,21 0,12 0,12 0,11 0,08 0,07 0,04 0,02 0,01 0, 0, 0, 0, 0, 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 Ukraine 24 Channel 24 PRYAM IY Espresso TV Unian TV 8 Channel Obozrevatel… Euronews 4 Channel Kyiv.Live Pravda TUT Pershyi Diloviy CHP INFO Zoryaniy D1 100% NEW S BUSINESS Hrom adske TV News channels, Shr%, March 2022
27. News channels, average time spent, March 2022 01:07:36 01:29:43 00:52:05 00:45:08 00:23:51 00:16:51 00:16:21 00:15:21 00:18:01 00:14:45 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 01:40:48 Ukraine 24 Channel 24 PRYAMIY Espresso TV Unian TV 8 Channel Obozrevatel TV Euronews 4 Channel Kyiv.Live News channels, Ats, March 2022
28. TV series channels, Shr %, March 2022 0,86 0,64 0,53 0,51 0,42 0,28 0,18 0,09 0,03 0, 0,00 0,35 0,70 1,05 Epic Drama FOX Star Family Bolt FILM UADRAMA Param ount… BIGUDI Dorama FlixSnip Amediateka2 TV series channels, Shr %, March 2022 • The group of channels demonstrating TV series was headed by Epic Drama, which viewing share increased by 0.46 p.p. to 0.86%, and achieved 132 thousand contacts with IPTV/OTT households. • In second place is FOX channel, which share of viewing increased by 0.33 percentage points up to 0.64%. • The third place is held by Star Family channel with a viewing share of 0.53%. A group of TV series channels during the month gained 1.49 million contacts with IPTV/OTT households throughout Ukraine.
29. TV series channels, average time spent, March 2022 00:40:03 00:31:38 00:40:28 00:44:54 00:37:56 00:20:18 00:20:32 00:15:50 00:09:58 00:00:00 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Epic Drama FOX Star Family Bolt FILM UADRAMA Param ount Com edy BIGUDI Dorama FlixSnip Amediateka2 TV series channels, Ats, March 2022
30. Music channels, Shr%, March 2022 • M1 takes the first place - its share of viewing has dipped to 0.15%. • The second position is for EU MUSIC channel (the viewing share decreased by 0.05 p.p. to 0.13%). • MUSIC BOX UA channel with a viewing share of 0.13% is on third. In total, the music channels group received 1.39 million contacts in March. 0,15 0,13 0,11 0,08 0,08 0,08 0,06 0,02 0,01 0,01 0,00 0,15 0,30 M 1 EU M usic M USIC BOX UA M 2 OTV 4ever music InRating M TV Hits M EGOGO LIVE M TV Dance Music channels, Shr%, March 2022
31. Music channels, average time spent, March 2022 00:16:18 00:20:23 00:17:22 00:12:31 00:13:25 00:26:17 00:11:58 00:17:32 00:03:11 00:13:47 00:00:00 00:02:53 00:05:46 00:08:38 00:11:31 00:14:24 00:17:17 00:20:10 00:23:02 00:25:55 00:28:48 M 1 EU M usic M USIC BOX UA M 2 OTV 4ever music InRating M TV Hits M EGOGO LIVE M TV Dance Music channels, Ats, March 2022
32. Regional channels, March 2022 • Kiev channel remains the favorite among the regional channels with a viewing share of 0.26 % in March. • The second position is occupied by ATR channel with a share of 0.096%. • Channel Perviy Gorodskoy, receiving a viewing share of 0.090%, ranks third. • UA:Dnipro with a viewing share of 0.048% is in fourth place. • The channel Perviy Zapadny following them has an indicator within 0.047% of the viewing share. In March, a group of regional channels received 1.38 million contacts with IPTV/OTT households.
33. Regional channels, Shr %, March 2022 0,260 0,094 0,090 0,048 0,047 0,043 0,038 0,036 0,026 0,025 0,024 0,023 0,019 0,018 0,017 0,017 0,016 0,016 0,015 0,015 0,013 0,011 0,010 0,010 0,010 0,010 0,009 0,008 0,008 0,007 0,007 0,000 0,050 0,100 0,150 0,200 0,250 0,300 Kiev ATR Perviy Gorodskoy UA:Dnipro Pershyi Zahidniy UA:CRIMEA UA:Zaporizhya 34 Channel Avers (Lutsk) UA:Kyiv ALEKS TV-5 (ZP) UA:Kharkiv Chernomoskaya TRK TRK Galicia Perviy Kievskiy UA:RIVNE NTA (2 channel) Centralniy (Poltava) UA:Bukovina odessa.live UA:Chernihiv UA:Odesa Poltavske TV M art TRK PravdaTUT Lviv UA:Zhitomyr 12 Channel (Lutsk) SK1 UA:Poltava UA:Donbas Regional channels, Shr %, March 2022
34. Regional channels, average time spent, March 2022 00:36:56 00:14:24 00:34:17 00:22:47 00:24:40 00:09:52 00:38:12 00:46:26 00:28:09 00:08:10 00:25:04 00:40:00 00:26:09 00:08:38 00:11:57 00:09:51 00:20:43 00:15:23 00:14:28 00:14:19 00:17:22 00:17:24 00:14:39 00:14:50 00:36:00 00:15:27 00:13:12 00:24:15 00:16:35 00:20:16 00:08:55 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Kiev ATR Perviy Gorodskoy UA:Dnipro Pershyi Zahidniy UA:CRIM EA UA:Zaporizhya 34 Channel Avers (Lutsk) UA:Kyiv ALEKS TV-5 (ZP) UA:Kharkiv Chernom oskaya TRK TRK Galicia Perviy Kievskiy UA:RIVNE NTA (2 channel) Centralniy (Poltava) UA:Bukovina odessa.live UA:Chernihiv UA:Odesa Poltavske TV M art TRK PravdaTUT Lviv UA:Zhitom yr 12 Channel (Lutsk) SK1 UA:Poltava UA:Donbas Regional channels, Ats, March 2022
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