TV viewing survey October 2021

Transcript

1. We know what Ukraine is watching TV viewing survey October 2021
2. SUMMARY • In October, the share of general viewing channels group continued to grow (an increase in the total share of revisions by 1.51 pp to 59.97%). • The group of movie channels took the second place - in October the group's viewing share dropped to 10.28% (the group lost 0.25 pp). • The third most popular group among viewers was the group of news channels, the share of which has increased by 0.58 percentage points in October and reached 5.85% (political shows and the economic crisis pushed the viewers to pay more attention to the news). • The group of children's channels lost only 0.03 percentage points in October and ranks fourth with 5.55%. • The group of entertainment channels, the share of which was by 5.39%, which is by 0.35 percentage points lower than in September, is in fifth place. • The viewing share of the sports channels group remained unchanged at 4.50%, which allowed the group to take the sixth place. • In seventh place is the group of documentary channels (3.95% viewer share), and eighth place is the group of TV series channels (2.26% viewing share) - in both groups there is a drawdown. • The ninth place was taken by a group of music channels with a total viewing share of 1.47% (a decrease of 0.15 percentage points). • The group of regional channels (the share of viewing in October has decreased by 0.02 percentage points) holds the tenth place with an indicator of 0.32%.
3. TV channel groups by genre 58,46 10,33 5,27 5,59 5,74 5,26 4,22 2,36 1,62 0,34 0,8 59,97 10,08 5,85 5,55 5,39 4,5 3,95 2,26 1,47 0,32 0,97 0,00 15,00 30,00 45,00 60,00 General viewing Movie News Children's Entertainment Sports Documentary TV series Music Regional Othet TV channel groups by genre , Shr % September October
4. Channels of general viewing, October 2021 • In October, 1 + 1 has remained in the first position (the share of viewing is 11.46%, the drawdown is only 0.09 pp). • Also unexpectedly in October, STB brokethrough to the second place, demonstrating a phenomenal increase in the viewing share - from 8.95% in September to 11.10% in October (plus 2.14 pp at once ). 1 + 1 has generated 723.2 thousand contacts, while for STB this figure was 795.4 thousand. • The third place was taken by the Channel ‘Ukraine’ with a viewing share of 10.39% (a decrease by 0.29 pp and 693.9 thousand contacts). • ICTV channel also has lost 0.13 pp in October and is in fourth place with an indicator of 8.80% (generated 662.8 thousand contacts). • Novy Channel ranks fifth, adding 0.11 p.p. in October. (viewing share 6.62%, the number of contacts with the channel - 628.5 thousand), while Inter remains in sixth with an indicator of 5.00% (the viewing share has decreased by 0.19 p.p., 549 thousand contacts were generated). Thus, in October, only three general viewing channels (1 + 1, STB and Channel ‘Ukraine’) received more than a third of viewers' attention. In total, the group of general viewing channels has gained 5 840 000 contacts with IPTV / OTT households in October .
5. Channels of general viewing, Shr%, October 2021 11,46 11,1 10,39 8,8 6,62 5, 3,43 1,73 1,05 0,22 0,11 0,03 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 STB Channel… ICTV Novy Channel Inter 2+2 NTN K1 5 channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Shr%, October 2021
6. Channels of general viewing, average time spent, October 2021 01:21:38 01:35:16 01:04:44 01:13:07 01:04:08 00:56:35 00:47:12 00:39:17 00:32:38 00:15:48 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 STB Channel "Ukraine" ICTV Novy Channel Inter 2+2 NTN K1 5 channel Channels of general viewing, Ats, October 2021
7. Channels of general viewing, coverage, October 2021 723 200 693 864 795 379 662 802 628 511 548 957 561 903 382 764 340 418 199 519 125 343 37 694 83 439 56 797 188 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 STB Channel "Ukraine" ICTV Novy Channel Inter 2+2 NTN K1 5 channel K2 DOM Apostrof TV Televsesvit Nashe Channels of general viewing, Cov# (A-approximation), October 2021
8. General viewing channels, weekdays • On weekdays in October, 1+1 kept on top. • STB is in second place this month. • In third place is Channel Ukraine. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Channel Ukraine took the lead. • 1 + 1 held the second position. • STB won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, October 2021 • The leading position continues to be held by TV 1000 Action East channel (the share of viewing is 1.84%, a decrease of 0.04 p.p.). In total, more than 372 thousand unique households connected to IPTV / OTT platforms watched TV 1000 Action East during a month throughout Ukraine with an average viewing rate of 41.8 minutes. • Channel TV 1000 East with an indicator 1,879% (a decrease of 0.03 percentage points, the number of contacts - 318.4 thousand) is located on the second place in the group. • The third place in the group is held by ViP Comedy channel (viewing share 0.99%, a decrease of 0.06 pp), which was viewed by 192.9 thousand households. • The fourth place is taken by VIP Megahit HD channel (the share of views is 0.92%, an increase of 0.04 p.p., the number of contacts with the channel is 107.1 thousand). • VIP Premiere HD (the share of viewing has dropped by 0.04 p.p. to 0.64%) took the fifth place - the channel reached 104.9 thousand households in October. In total, the group of movie channels has reached 3 560 000 contacts with IPTV / OTT households in October.
11. Movie channels, Shr%, October 2021 1,84 1,79 0,99 0,92 0,64 0,63 0,44 0,31 0,28 0,27 0,24 0,22 0,21 0,18 0,16 0,15 0,15 0,13 0,12 0,11 0,11 0,07 0,05 0,04 0,04 0,00 0,35 0,70 1,05 1,40 1,75 2,10 TV1000 Action East TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film TV1000 W orld Kino M uzhskoe kino CINE+ HD CINE+HIT Kinomiks Kinokomediya Nashe Novoe Kino Hollywood HD Star Cinema CINE+ LEGEND AM C KinoUzhas ZeeTV FILM BOX CINE+ MIX Param ount channel Bollywood HD FILM BOX ARTHOUSE Nashe Kino Movie channels, Shr%, October 2021
12. Movie channels, average time spent, October 2021 00:41:43 00:40:11 00:35:45 00:42:06 00:30:40 00:34:12 00:15:07 00:54:32 00:16:56 00:24:34 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action… TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD Enter-film TV1000 W orld… M uzhskoe kino CINE+ HD CINE+HIT Movie channels, Ats, October 2021
13. Entertainment channels, October 2021 • In October, the group leader, TET channel, has reduced the share of viewing (drawdowns by 0.25 p.p. to 2.38%), generating 442.5 thousand contacts with IPTV / OTT households throughout Ukraine. The average viewing time of TET was 44.5 minutes. • NLO-TV is in second place with a viewing share of 0.95% (unchanged). • The share of Indigo TV in third place has decreased by 0.05 p.p. up to 0.51%. NLO -TV had 299.8 thousand contacts with viewers, while Indigo TV had 196.5 thousand. • In fourth place was channel OCE TV with an exponent of 0.45% (lost 0.02 percentage points), and Mega located in fifth place (the share has grown in August and 0.02 ppt was 0, 37 %) In total, the group of entertainment channels has reached 2,280 000 contacts with IPTV / OTT households within a month.
14. Entertainment channels, Shr%, October 2021 2,38 0,95 0,52 0,44 0,37 0,17 0,15 0,11 0,11 0,06 0,05 0,03 0,02 0,01 0, 0, 0, 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV Indigo TV OCE (QTV) M ega Sonce Fox Life Trofey KVARTAL TV Rybalka TV TLC Food Network M ilady_Televis… Vintazh TV FAST&FUN… M yZen HD NLO 1 Fine Living Entertainment channels, Shr%, October 2021
15. Entertainment channels, average time spent, October 2021 00:44:33 00:34:59 00:33:50 00:30:50 00:23:36 00:29:27 00:23:47 00:11:11 00:25:12 00:10:19 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV Indigo TV OCE (QTV) M ega Sonce Fox Life Trofey KVARTAL TV Rybalka TV Entertainment channels, Ats, October 2021
16. Children’s channels, October 2021 • The viewing share of Plus Plus channel has increased by 0.01 percentage points in October to the level of 1.50%, and the channel remains in first place, generated 175.5 thousand contacts. • Nickelodeon (share of viewing also increased by 0.02 percentage points to 0.91%) received second place, and Nick Jr (share at 0.71% unchanged) takes the third place, respectively. Nickelodeon has generated 86.5 thousand contacts, and Nick Jr made it to 47.4 thousand. • The fourth place is taken by Pixel, the share of which has dropped by 0.04 p.p. up to 0.51%, and the number of contacts was 194.2 thousand. In total, with children's channels during October, 1.61 million contacts were made with households connected to the IPTV / OTT panel.
17. Children’s channels, Shr%, October 2021 1,50 0,91 0,71 0,51 0,41 0,36 0,19 0,16 0,13 0,13 0,09 0,08 0,07 0,04 0,04 0,04 0,04 0,03 0,02 0,02 0,00 0,75 1,50 2,25 PLUS PLUS Nickelodeon Nick Jr Pixel Cartoon Network Detskiy Mir / Teleklub Malyatko TV Niki Junior Niki Kids Boomerang Cine+ Kids DuckTV BabyTV Nicktoons ZOOM Gulli Girl MultStream TIJI V gostyah u skazki LALE Children’s channels, Shr%, October 2021
18. Children’s channels, average time spent, October 2021 01:25:15 01:25:32 01:47:15 00:42:41 00:53:23 00:57:25 00:29:08 00:50:33 00:41:04 00:35:44 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nickelodeon Nick Jr Pixel Cartoon Network Detskiy M ir /… M alyatko TV Niki Junior Niki Kids Boom erang Children’s channels, Ats, October 2021
19. Sports channels, October 2021 • Football 1 remains in first place (the share of viewing dropped by 0.61 p.p. to 1.86%). • Football 2 ranks second with a viewing share of 1.04% (an increase of 0.07 p.p.). Football 1 received 142.4 thousand contacts, Football 2 was watched by 122.4 thousand households. • Setanta Sports HD (the share of views in October is 0.49%, a decrease of 0.04 p.p., the number of contacts with the channel is 307.9 thousand) occupies the third position. • The fourth place is occupied by Football 3 channel with a viewing share of 0.36% and 87.5 thousand contacts. • Setanta Sports Plus takes the fifth place with a viewing share of 0.18% and 279.3 thousand contacts. The total that sports channels group has generated around 1 920 000 contacts.
20. Sports channels, Shr%, October 2021 1,86 1,04 0,49 0,36 0,18 0,16 0,13 0,09 0,07 0,05 0,00 0,70 1,40 2,10 Fooball 1 Football 2 Setanta Sports HD Football 3 Setanta Sports Plus FIGHTBOX HD XSPORT SHAKHTAR TV Viasat Sport Eurosport 1 Sports channels, Shr %, October 2021
21. Sports channels, average time spent, October 2021 00:58:35 00:39:12 00:31:31 00:24:59 00:25:02 00:37:43 00:13:16 00:14:06 00:14:23 00:18:29 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Fooball 1 Football 2 Setanta Sports HD Football 3 Setanta Sports Plus FIGHTBOX HD XSPORT SHAKHTAR TV Viasat Sport Eurosport 1 Sports channels, Ats, October 2021
22. Documentary channels, October 2021 • The first place in the group continues to be held by Viasat History channel, the share of which decreased by only 0.03 p.p. up to 0.77% (the total number of contacts with the channel is 178.5 thousand), and NATIONAL GEOGRAPHIC channel occupies the second position in the group with an indicator of 0.47% (a decrease of 0.02 percentage points). The number of contacts the channel had with IPTV / OTT households throughout Ukraine amounted to 131.3 thousand. • Viasat Explore CEE came third with a 0.45% viewing share (down 0.03 pp). • Nat Geo Wild (share of viewing 0.39%, a decrease of 0.03 percentage points) is at the fourth position, and the channel Viasat Nature CEE – fifth, with indicator 0.32% (no change). The average viewing time of channel-leaders of the group - in October: Viasat History - 47.5 minutes, NATIONAL GEOGRAPHIC - 31 minutes, Viasat Explore CEE - 34.6 minutes. In total, the group of documentary channels has generated 2 830 000 contacts with IPTV / OTT households in October.
23. Documentary channels, Shr %, October 2021 0,77 0,47 0,45 0,39 0,32 0,21 0,16 0,13 0,12 0,11 0,09 0,07 0,06 0,06 0,06 0,06 0,06 0,05 0,05 0,05 0,04 0,04 0,03 0,02 0,02 0,02 0,01 0,01 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild Viasat Nature CEE DISCOVERY CHANNEL Discovery Science EPOQUE History Trofey Nauka Da Vinci Learning Rybalka TV Fauna Animal Planet Dacha 1 AUTO Terra Travel&Adventure H2 Kultura Travel Channel HD Kus Kus SEA TV DOCUBOX HD EKO TV 36,6 HD HD Life Russian Travel Guide TV ZooStream Documentary channels, Shr %, October 2021
24. Documentary channels, average time spent, October 2021 00:47:28 00:30:56 00:34:39 00:33:45 00:27:43 00:44:29 00:37:37 00:16:31 00:55:36 00:11:11 00:14:16 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild Viasat Nature CEE DISCOVERY CHANNEL Discovery Science EPOQUE History Trofey Nauka Documentary channels, Ats, October 2021
25. News channels, October 2021 • The first place among the news channels is held by ‘Ukraine 24’ channel, which share of viewing in October has increased by 0.32 percentage points. up to 2.58% (the channel received 300.2 thousand contacts and an average viewing time of 52.6 minutes). • The viewing share of NASH channel, which ranked second, has increased by 0.10 p.p. up to 1.09%. The channel has received 158 000 unique contacts in October and an average viewing time of 1 hour and 1.5 minutes. • Channel PRYAMIY has showed a viewing share of 0.77% (added 0.04 p.p.), and ranks third out of 178 thousand contacts. The average viewing rate was 47.5 minutes. • Fourth place on Channel 24 - viewing share has decreased by 0.01 p.p. up to 0.46%, the number of contacts with the channel is 42.5 thousand. • In fifth place is Espresso TV (the viewing share increased by 0.01 p.p. to the level of 0.43%), which generated 193.6 thousand contacts. The total number of contacts with IPTV / OTT households in Ukraine the news channels had amounted to 1 670 000 in October.
26. News channels, Shr%, October 2021 2,58 1,09 0,78 0,46 0,42 0,15 0,13 0,06 0,05 0,04 0,04 0,02 0,02 0,02 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH PRYAM IY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews 4 Channel 8 Channel CHP INFO PravdaTUT Pershiy Diloviy Kyiv.Live Zoryaniy D1 Hrom adske TV Channel 112 News channels, Shr%, October 2021
27. News channels, average time spent, October 2021 00:52:35 00:47:32 00:31:04 00:23:48 00:16:30 00:15:19 00:17:53 00:15:42 00:07:17 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH PRYAMIY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews 4 Channel 8 Channel News channels, Ats, October 2021
28. TV series channels, Shr %, October 2021 0,56 0,35 0,34 0,31 0,28 0,19 0,1 0,07 0,04 0,01 0,00 0,35 0,70 BIGUDI Epic Drama Param ount Com edy Star Family FOX Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip TV series channels, Shr %, October 2021 • The group of TV series channels in October continues to be headed by BIGUDI channel, the viewing share of which has remained unchanged at the level of 0.56% and generated 115.2 thousand contacts with IPTV / OTT households. • In second place is Epic Drama, which share of viewing has lost 0.04 p.p. up to 0.35%. • The third place is occupied by Paramount Comedy channel with a viewing share of 0.34%. In total, the group of TV series channels has gained 940 000 contacts with IPTV / OTT households throughout Ukraine.
29. TV series channels, average time spent, October 2021 00:56:29 00:37:12 00:34:13 00:34:59 00:25:36 00:45:46 00:21:13 00:22:10 00:19:10 00:08:10 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 BIGUDI Epic Drama Param ount Com edy Star Family FOX Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip TV series channels, Ats, October 2021
30. Music channels, Shr%, October 2021 • M1 ranks first - its share of views slightly decreased to 0.43%, followed by EU MUSIC (its share decreased by 0.03 p.p. to 0.22%). • Channel M2 is in third place with a viewing share of 0.215%. In total, the group of music channels received 1,730 000 contacts in October. 0,43 0,22 0,22 0,21 0,11 0,11 0,06 0,02 0,01 0,01 0,00 0,15 0,30 0,45 0,60 M1 EU MUSIC M2 MUSIC… 4ever… OTV InRating MEGOGO… RUMUSIC MTV Hits Music channels, Shr%, October 2021
31. Music channels, average time spent, October 2021 00:38:35 00:31:50 00:28:37 00:29:23 00:38:20 00:18:37 00:11:49 00:05:02 00:36:40 00:21:13 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M USIC M 2 M USIC BOX UA 4ever music OTV InRating M EGOGO LIVE RUMUSIC M TV Hits Music channels, Ats, October 2021
32. Regional channels, October 2021 • In October, Nash Channel continues to lead in the first place among regional channels with a viewing share of 0.045%. • In second place is Kiev channel with an indicator of 0.036%. • ATR channel, having received a viewing share of 0.034%, takes the third place, and UA:Crimea channel, which has a viewing share of 0.024%, is in fourth place. • Next to them, Horizon TV has an indicator within 0.022% of the viewing share. In October, a group of regional channels received 1 570 000 contacts with households.
33. Regional channels, Shr %, October 2021 0,045 0,035 0,034 0,024 0,022 0,019 0,015 0,015 0,015 0,013 0,010 0,006 0,005 0,005 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 -0,010 0,010 0,030 0,050 Nash Channel Kiev ATR UA:CRIMEA Horizon TV UA:Kiev Donbass 34 Channel Pershiy Kievsky Pershiy Zahidniy Chernomorskaya TRK MostVideo Pershiy Kabelniy UA:Donbas Perviy Horodskoy ТRK Galicia NTA (2 channel) PravdaTUT Lviv UA:Dnipro UA:Bukovina UA:Zakarpattya RAI PravdaTUT Kiev TV-5 (Zaporizhya) Amediateka1 Sirius Yuzhnaya volna HD ETNO CHANNEL HD odessa.live 7 Channel (T2) odessa.live Regional channels, Shr %, October 2021
34. Regional channels, average time spent, October 2021 00:07:33 00:06:03 00:06:18 00:05:57 00:14:10 00:12:28 00:05:33 00:07:42 00:04:06 00:05:46 00:12:32 00:04:49 00:05:02 00:05:42 00:08:50 00:07:50 00:04:51 00:04:50 00:06:29 00:05:50 00:05:48 00:06:43 00:06:00 00:04:00 00:03:17 00:02:59 00:05:38 00:04:42 00:02:14 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Nash Channel Kiev ATR UA:CRIM EA Horizon TV UA:Kiev Donbass 34 Channel Pershiy Kievsky Pershiy Zahidniy Chernom orskaya TRK M ostVideo Pershiy Kabelniy UA:Donbas Perviy Horodskoy ТRK Galicia NTA (2 channel) PravdaTUT Lviv UA:Dnipro UA:Bukovina UA:Zakarpattya RAI PravdaTUT Kiev TV-5 (Zaporizhya) Am ediateka1 Sirius Yuzhnaya volna HD ETNO CHANNEL HD odessa.live 7 Channel (T2) 27 Channel Regional channels, Ats, October 2021
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