TV viewing survey October 2022

Transcript

1. We know what Ukraine is watching TV viewing survey October 2022
2. SUMMARY • General viewing channels increased significantly in October (growth by 1.60 percentage points to 42.81%). • The group of movie channels is in second place - in October, the group's viewing share received a figure of 17.79% (the group immediately lost 2.49 percentage points). • The third most popular among viewers was a group of entertainment channels, the viewing share of which increased by 1.38 percentage points in October and reached a mark of 11.10%. • The TV series channels group got for 0.32 p.p. and ranks fourth with an indicator of 6.01%. • The group of documentary channels, which viewing share was 5.84%, that is 0.50 p.p. below the indicator in September, was in fifth place. • In sixth place is the group of news channels (viewing share of 5.04%, plus 0.18 p.p.), and in seventh place is the group of children's channels (viewing share of 4.74%, a decrease of 0.27 p.p.). • The viewing share of the sports channels group increased by 0.23 pp. to 2.20%, and the group remains in eighth place. • In ninth place was a group of music channels with a total viewing share of 1.17% (lost 0.05 pp). • The group of regional channels (viewing share slightly increased in October) holds the tenth place with an indicator of 0.66%.
3. TV channel groups by genre 41,2 20,28 9,72 6,33 6,34 4,86 5,01 1,98 1,22 0,57 2,48 42,81 17,79 11,1 6,01 5,84 5,04 4,74 2,2 1,17 0,66 2,63 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment TV series Documentary News Children's Sports Music Regional Other TV channel groups by genre , Shr % September October
4. Channels of general viewing, October 2022 • Channel 1+1 (increase in viewing share by 0.73 percentage points) in October finally led the group again with an indicator of 9.95%. • At the same time, Novy Channel (viewing share 8.88%, a decrease of 0.52 pp) fell to second place in the group. Channel 1+1 generated 698,800 contacts, while Novy Channel generated 732,700 contacts. • STB channel was in third place with a viewing share of 7.66% (an increase of 0.55 percentage points and 665,000 contacts). • ICTV channel is in fourth place, adding 0.23 percentage points in October. (viewing share 5.92%, number of contacts with the channel - 557 thousand). • Channel 2+2 in October added 0.61 pp . and is in fifth place with a rate of 5.52% (683.9 thousand contacts were generated), and the NTN channel is in sixth place with a rate of 2.21% (viewing share increased by 0.15 pp, 363 thousand contacts were generated). In general, the group of general viewing channels gained 4.64 million contacts with IPTV / OTT households in October.
5. Channels of general viewing, Shr%, October 2022 9,95 8,88 7,66 5,92 5,52 2,21 1,32 0,45 0,4 0,38 0,1 0,02 0,01 0, 0, 0,00 3,50 7,00 10,50 1+1 Novy Channel STB ICTV 2+2 NTN Inter 5 channel Apostrof TV K1 K2 Televsesvit UA:FreeDOM Channel… Nashe Channels of general viewing, Shr%, October 2022
6. Channels of general viewing, average time spent, October 2022 01:02:56 00:50:53 01:00:04 00:58:25 00:38:02 00:41:43 00:35:39 00:21:34 00:32:07 00:22:22 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 Novy Channel STB ICTV 2+2 NTN Inter 5 channel Apostrof TV K1 Channels of general viewing, Ats, October 2022
7. Channels of general viewing, coverage, October 2022 698 780 732 667 665 098 556 783 683 914 363 012 330 051 203 693 122 430 162 081 82 633 34 280 6 574 7 431 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 Novy Channel STB ICTV 2+2 NTN Inter 5 channel Apostrof TV K1 K2 Televsesvit UA:FreeDOM Channel "Ukraine" Nashe Channels of general viewing, Cov# (A-approximation), October 2022
8. General viewing channels, weekdays • On weekdays in October, 1+1 kept on top. • Novy Channel is in second place this month. • In third place is STB. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Novy Channel took the lead. • 1 + 1 held the second position. • STB won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, October 2022 • The first position in October is held by TV1000 East channel (viewing share 3.40%, decrease by 0.25 pp). In total, more than 708.9 thousand unique households connected to IPTV/OTT platforms watched the channel TV 1000 East during the month throughout Ukraine with an average viewing rate of 33.7 minutes. • TV1000 Action East channel with an indicator of 3.20% (minus 0.41 pp, the number of contacts – 1.006 million) ranked second in the group. • The third place in the group is held by ViP Comedy channel (viewing share 2.52%, a decrease of 0.29 pp), which was watched by 630.8 thousand households. • TV1000 World Kino channel is in fourth place (viewing share 2%, minus 0.09 p.p., number of contacts with the channel - 985 thousand). • VIP Megahit HD channel (viewing share increased by 0.41 pp to 1.58%) took fifth place – the channel reached 477,000 households in October. In total, the group of movie channels gained 6.77 million contacts with IPTV/OTT households in October..
11. Movie channels, Shr%, October 2022 3,4 3,2 2,52 2, 1,58 1,33 0,74 0,66 0,63 0,42 0,37 0,34 0,23 0,23 0,06 0,03 0,02 0,01 0,01 0,01 0, 0, 0, 0, 0, 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 3,85 TV1000 East TV1000 Action East ViP Com edy TV1000 W orld Kino VIP M egahit HD Hollywood HD Param ount channel 4ever Cinema Enter-film CINE+ HD CINE+ LEGEND CINE+HIT AM C Star Cinema Bollywood HD KINO1 FILM BOX FilmUA LIVE #NASHE RETRO KBS W orld TV FILM BOX… Rodnoe Kino Kino_Polska_Inte A Classic A First International Movie channels, Shr%, October 2022
12. Movie channels, average time spent, October 2022 00:33:42 00:34:27 00:31:45 00:24:00 00:32:21 00:26:47 00:19:32 00:33:06 00:31:15 00:11:43 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy TV1000 W orld… VIP M egahit HD Hollywood HD Param ount… 4ever Cinema Enter-film CINE+ HD Movie channels, Ats, October 2022
13. Entertainment channels, October 2022 • In October, the leader of the group, TET channel, increased its viewing share (growth by 1.22 percentage points to 6.09%), generating 706 thousand contacts with IPTV / OTT households throughout Ukraine. The average viewing time of TET was 40.5 minutes. • KVARTAL TV channel is in second place with a viewing share of 1.67% (plus 0.10 pp). • The share of the OCE-TV channel in third place increased by 0.01 p.p. up to 1.25%. KVARTAL TV had 651.8 thousand contacts with TV viewers, OCE-TV channel - 284 thousand. • Sonce channel was in fourth place with a share of 0.66 % (increased by 0.05 pp), and Mega was in fifth place with a share of 0.44% (no changes) In total, the group of entertainment channels gained 2.6 million contacts with IPTV / OTT households in a month.
14. Entertainment channels, Shr%, October 2022 6,09 1,67 1,25 0,66 0,44 0,36 0,28 0,13 0,09 0,09 0,02 0,01 0, 0, 0, 0, 0, 0, 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 ТЕТ KVARTAL TV OCE (QTV) Sonce M ega Fox Life TLC Trofey Food Network Rybalka TV M ilady_Televis… M yZen HD FAST&FUN… 7D7 Vintazh TV Fine Living Gagsnetwork Sony Turbo Entertainment channels, Shr%, October 2022
15. Entertainment channels, average time spent, October 2022 00:40:28 00:40:32 00:38:05 00:30:27 00:21:22 00:31:39 00:52:50 00:11:57 00:32:54 00:11:21 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ KVARTAL TV OCE (QTV) Sonce M ega Fox Life TLC Trofey Food Network Rybalka TV Entertainment channels, Ats, October 2022
16. Children’s channels, October 2022 • Plus Plus channel increased in October by 0.07 percentage points. to the level of 1.64%, and the channel remains in first place, generating 316.5 thousand contacts. • Nick Jr (share down 0.01 pp to 0.57%) took second place, while Nickelodeon (share down 0.41%, down 0.08 pp) came in third, respectively. Nick Jr channel generated 61.3 thousand contacts, and the Nickelodeon channel - 97 thousand. • The fourth place is occupied by Pixel channel, which viewing share was 0.38% (a decrease of 0.01 pp), and the number of contacts was 136.9 thousand . 1.24 million contacts with households connected to IPTV/OTT panels during October with children's channels.
17. Children’s channels, Shr%, October 2022 1,64 0,57 0,41 0,38 0,36 0,29 0,22 0,15 0,14 0,11 0,09 0,08 0,07 0,05 0,04 0,04 0,02 0,02 0,02 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Nickelodeon Ukraine Pluto TV NIKI Junior Cine+ Kids Malyatko TV DuckTV NIKI Kids Boomerang BabyTV ZOOM Duck TV Plus English Club TV HD Gulli Girl Povniy Mult MultStream Children’s channels, Shr%, October 2022
18. Children’s channels, average time spent, October 2022 00:46:22 01:23:24 00:50:01 00:42:09 01:18:12 00:57:22 01:03:53 00:54:08 00:30:38 00:20:56 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Nickelodeon… NIKI Junior Cine+ Kids M alyatko TV Children’s channels, Ats, October 2022
19. Sports channels, October 2022 • Setanta Sports HD channel remains in first place (viewing share increased by 0.12 pp to 0.66%). • Setanta Sports Plus channel is in second place with a viewing share of 0.36% (an increase of 0.15 pp). Setanta Sports HD received 269 thousand contacts, Setanta Sports Plus channel was watched by 231.8 thousand households. • Megogo Football 1 channel (viewing share in October 0.32%, plus 0.08 p.p., number of contacts with the channel – 138 thousand) occupies the third position. • The fourth place is occupied by Eurosport 1 channel with a viewing share of 0.22% and 77 thousand contacts. • Eurosport 2 channel is in fifth place with a viewing share of 0.11% and 65.8 thousand contacts. In total, the group of sports channels generated about 1.57 million contacts within a month.
20. Sports channels, Shr%, October 2022 0,66 0,36 0,32 0,22 0,11 0,11 0,1 0,08 0,07 0,06 0,00 0,70 Setanta Sports HD Setanta Sports Plus Megogo Football 1 Eurosport 1 Eurosport 2 XSPORT Sport 1 Baltic Megogo Football 2 Xsport+ Megogo Football 3 Sports channels, Shr %, October 2022
21. Sports channels, average time spent, October 2022 00:35:10 00:27:41 00:43:45 00:33:54 00:21:22 00:12:34 00:32:13 00:21:50 00:12:56 00:20:37 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Setanta Sports Plus Megogo Football 1 Eurosport 1 Eurosport 2 XSPORT Sport 1 Baltic Megogo Football 2 Xsport+ Megogo Football 3 Sports channels, Ats, October 2022
22. Documentary channels, October 2022 • History channel rose to the first place in the group, which viewing share increased by 0.03 pp. to 0.72% (the total number of contacts with the channel is 341 thousand), and Viasat Explore CEE channel takes the second position in the group with an indicator of 0.71% (minus 0.06 pp). The number of channel contacts with IPTV/OTT households across Ukraine amounted to 229.8 thousand. • Viasat History took third place with a viewing share of 0.62% (down by 0.08 pp). • DISCOVERY CHANNEL (0.59% viewing share, lost 1.11 pp) is in fourth place, and NATIONAL GEOGRAPHIC is in fifth place with an indicator of 0.53% (minus 0.03 pp) . The average viewing time of the group leading channels in October was: History - 41.5 minutes, Viasat Explore CEE - 32.8 minutes, Viasat History - 30.9 minutes. In total, the group of documentary channels generated 3.97 million contacts with IPTV / OTT households in October.
23. Documentary channels, Shr %, October 2022 0,72 0,71 0,62 0,59 0,53 0,49 0,41 0,36 0,21 0,13 0,12 0,11 0,10 0,09 0,09 0,08 0,06 0,06 0,05 0,04 0,04 0,03 0,03 0,03 0,03 0,02 0,02 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 0,88 History Viasat Explore CEE Viasat History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild Discovery Science Suspilne Kultura Trofey EPOQUE Animal Planet Travel&Adventure Travel Channel HD Rybalka TV EKO TV Kus Kus 1AUTO H2 Fauna Nauka Da Vinci Learning Dacha Utravel Terra 6SOTOK Chemodan TV History 2 Mason TV 36,6 HD Documentary channels, Shr %, October 2022
24. Documentary channels, average time spent, October 2022 0:41:33 0:32:53 0:30:54 0:33:09 0:26:07 0:28:28 0:26:35 0:33:41 0:13:46 0:11:57 0:14:53 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 History Viasat Explore CEE Viasat History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild Discovery Science Suspilne Kultura Trofey EPOQUE Documentary channels, Ats, October 2022
25. News channels, October 2022 • In first place is Channel 24, which viewing share in October decreased by 0.02 percentage points up to 2.10% (the channel received 48.5 thousand contacts and an average viewing time of 1 hour and 1.5 minutes). • The viewing share of Espresso, which was in second place, increased by 0.11 pp. to 1.24%. The channel received 202,000 unique contacts in October and an average viewing time of 43.7 minutes. • PRYAMIY channel showed a viewing share of 0.96% (plus 0.04 pp) and ranks third out of 206,000 contacts. Average viewing time was 38.4 minutes. • The fourth place for Unian TV channel - the viewing share increased by 0.0 4 p.p. up to 0.27%, the number of contacts with the channel – 165 thousand. • Channel 8 was in fifth place (viewing share increased by 0.02 percentage points to 0.19%), which generated 179.8 thousand contacts. The total number of IPTV / OTT contacts of households with news TV channels throughout Ukraine in October amounted to 1.34 million.
26. News channels, Shr%, October 2022 2,1 1,24 0,96 0,27 0,19 0,08 0,06 0,05 0,04 0,03 0,01 0, 0, 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espreso TV PRYAM IY Unian TV 8 channel Obozrevatel TV Pershiy Diloviy PravdaTUT Euronews 4 Channel BBC W orld News CHP Info Ukraine 24 Zoryaniy Hrom adske TV D1 Kyiv.Live 100% NEW S News channels, Shr%, October 2022
27. News channels, average time spent, October 2022 00:43:46 00:38:24 00:18:44 00:11:03 00:14:37 00:10:14 00:07:04 00:11:07 00:15:00 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Channel 24 Espreso TV PRYAMIY Unian TV 8 channel Obozrevatel TV Pershiy Diloviy PravdaTUT Euronews 4 Channel News channels, Ats, October 2022
28. TV series channels, Shr %, October 2022 1,8 1,2 0,67 0,65 0,62 0,6 0,35 0,1 0,02 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 BIGUDI Param ount Com edy FOX Epic Drama FILM UADRAMA Bolt Star Family Dorama FlixSnip Top-Serialy TV series channels, Shr %, October 2022 • The group of TV series channels in October is led by BIGUDI channel, which viewing share increased by 0.11 pp. up to 1.80% and has generated 256 thousand contacts with IPTV/OTT households. • In second place is Paramount Comedy channel, which viewing share increased by 0.01 p.p. to 1.20%. • The third place is occupied by FOX channel with a viewing share of 0.67% (minus 0.11 pp). In total, the group of TV series channels gained 2.18 million contacts with IPTV / OTT households throughout Ukraine.
29. TV series channels, average time spent, October 2022 00:53:43 00:27:51 00:35:22 00:31:03 00:30:40 00:43:22 00:33:29 00:22:42 00:04:33 00:39:01 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Param ount Com edy FOX Epic Drama FILM UADRAMA Bolt Star Family Dorama FlixSnip Top-Serialy TV series channels, Ats, October 2022
30. Music channels, Shr%, October 2022 • M1 is in first place - its viewing share has decreased to 0.28% • EU MUSIC is in second place - (the share has increased by 0.03 percentage points to 0.27%). • In third place is the M2 channel with a viewing share of 0.14%. In total, the group of music channels received 1.2 million contacts in October. 0,28 0,27 0,14 0,14 0,07 0,05 0,03 0,03 0,03 0,02 0,00 0,15 0,30 M1 EU Music M2 4ever… InRating MTV Hits clubMTV MTV 00s MTV 90s UAMusic Music channels, Shr%, October 2022
31. Music channels, average time spent, October 2022 00:30:46 00:33:58 00:21:26 00:24:57 00:15:24 00:28:43 00:21:43 00:19:55 00:18:21 00:09:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M usic M 2 4ever music InRating M TV Hits clubM TV M TV 00s M TV 90s UAM usic Music channels, Ats, October 2022
32. Regional channels, October 2022 • In October, Kiev channel remains in first place among regional channels with a viewing share of 0.268%. • In second place is ATR channel with an indicator of 0.053%. • TV channel Perviy Gorodskoy received a viewing share of 0.052%, is in third place, and channel Suspilne Kyiv, which viewing share was 0.049%, is in fourth place. • The next channel ALEX has an indicator within 0.045% of viewing share. During the month, the group of regional channels received 722 thousand contacts with households.
33. Regional channels, Shr %, October 2022 0,268 0,053 0,052 0,049 0,045 0,029 0,028 0,016 0,010 0,008 0,007 0,007 0,006 0,006 0,006 0,005 0,005 0,004 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 -0,010 0,010 0,030 0,050 Kiev ATR Perviy Gorodskoy Suspilne Kiev ALEX Suspilne Crimea 11 channel PravdaTUT Kiev Suspilne Zaporizhya Avers (Lutsk) Pershiy Zahidniy NTA (2 Channel) Chernomorskaya TRK Suspilne Dnipro TRK Galicia Konkurent (Lutsk) Suspilne Chernihiv TVA (Chernivtsi) Suspilne Rivne ETNO CHANNEL HD Suspilne Mykolaiv Vita TV Suspilne Donbas SK 1 Suspilne Vinitsya Suspilne Kharkiv Suspilne Zhytomyr Suspilne Odesa Suspilne Lutsk Suspilne Chernivtsi Rudana TRK (Krivoy Rog) Regional channels, Shr %, October 2022
34. Regional channels, average time spent, October 2022 00:10:24 00:07:21 00:10:06 00:07:06 00:19:51 00:12:40 00:09:06 00:08:28 00:03:47 00:12:24 00:09:14 00:09:32 00:12:23 00:09:19 00:13:29 00:05:55 00:14:06 00:06:53 00:09:32 00:06:45 00:05:46 00:06:55 00:07:31 00:07:10 00:05:04 00:06:25 00:10:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kiev ATR Perviy Gorodskoy Suspilne Kiev ALEX Suspilne Crim ea 11 channel PravdaTUT Kiev Suspilne Zaporizhya Avers (Lutsk) Pershiy Zahidniy NTA (2 Channel) Chernom orskaya TRK Suspilne Dnipro TRK Galicia Konkurent (Lutsk) Suspilne Chernihiv TVA (Chernivtsi) Suspilne Rivne ETNO CHANNEL HD Suspilne M ykolaiv Vita TV Suspilne Donbas SK 1 Suspilne Vinitsya Suspilne Kharkiv Suspilne Zhytom yr Suspilne Odesa Suspilne Lutsk Suspilne Chernivtsi Rudana TRK (Krivoy… Regional channels, Ats, October 2022
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